BNG CU HI NGHIN CU THI NGI TIU

DNG I VI NHN HIU RING CA

CC SIU TH TI THNH PH CN TH
PHN GII THIU
Xin cho Anh/Ch, ti hin l hc vin lp cao hc QTKD K18- Trng i hc
Cn Th v ang thc hin ti Nghin cu thi ngi tiu dng i vi nhn hiu
ring ca h thng siu th ti thnh ph Cn Th. Rt mong anh ch dnh cht thi gian
tr li mt s cu hi trong nghin cu ny. Mi cu tr li ca Anh/Ch rt c ngha i
vi s thnh cng ca nghin cu. Mong nhn c s cng tc ca Anh/Ch. Xin chn
thnh cm n s hp tc v gip qu bu ca Anh/Ch.
Ghi ch: i tng kho st l ngi ang sng, lm vic ti thnh Ph Cn Th.
PHN SNG LC
Q1. Anh/ch tng i 1 trong cc siu th sau cha: Coop-Mart, Metro, Big-C ?
1. C --------- > Tip tc
2. Khng --------- > Ngng
Q2. Xin anh/ch cho bit trong 4 tun qua anh/ch c i siu th khng?
1. C --------- > Tip tc
2. Khng --------- > Ngng
Q3. Gn y cc siu th gii thiu v bn cc mt hng khc nhau di nhn hiu
ring ca siu th v d nhn hiu Co.op Mart ch bn ti h thng siu th
Co.op Mart, Wow ch bn ti h thng siu th Big C, Metro vi nhiu nhnh
nhn hng ring nh: ARO, FINEFOOD, FINE Dreaming, H, HORECA (xem
hnh bn di)

Nhn hiu ring ca siu th Metro

1
 Bn c bit n cc nhn hiu ring ny khng?
1. C --------- > Tip tc
2. Khng --------- > Ngng
Q4. Anh ch tng n siu th mua 1 trong cc sn phm thuc ngnh hng
sau: gia dng, thc phm v m phm
1. C --------- > Tip tc
2. Khng --------- > Ngng
Lin h Nhm MBA H Bch Khoa HCM : Viber/zalo Chat
http://facebook.com/hoidapSPSS/. Email: hotrospss@gmail.com . Website:
http://phantichspss.com/lien-he-gioi-thieu c:
1. T vn m hnh nghin cu/bng cu hi/ traning trc tip v cc bc
lm lun vn nh l: phn tch hi quy, phn tch nhn t, Cronbachs
Alpha... trong SPSS, v m hnh SEM, CFA, AMOS.

2. Cung cp/chnh sa s liu kho st ph hp vi bng cu hi ca bn

chy ra kt qu c ngha thng k.

PHN CHNH

Q5. Anh/Ch thng i siu th trong thi gian no?

1. Cc ngy trong tun
2. Cui tun (th 7, Ch nht)
3. Cc dp l v cc dp khuyn mi
4. Khi no rnh.
5. Khc (nu r)..
Q6. Anh/Ch thng n nhng siu th no trong a bn TP Cn Th (c th
chn nhiu p n)
1. Big C
2. Coop Mart
3. Vinatex
4. Metro
Q7. Xin vui lng cho bit s ln i siu th ca Anh/ Ch trong 1 thng?
1. 1 2 ln/ thng
2. 3 4 ln/ thng
3. > 4 ln/ thng
Q8. Anh/ Ch thng mt bao nhiu thi gian cho 1 ln i siu th?
1. < 30 pht
2. 30 60 pht
3. 60 90 pht
4. > 90 pht
Q9. Anh/ Ch thng i siu th vi ai? (c th chn nhiu p n)
1. Gia nh
2. Bn b
3. ng nghip
2
4. i 1 mnh
5. Khc (nu r)..

Q10. Anh/ch vui lng cho bit mc ng ca cc anh ch v cc pht biu

di y: Khoanh trn thch hp vi quy c sau:
1. Hon ton khng ng
2. Khng ng
3. Trung ha
4. ng
5. Hon ton ng

3
STT Cc pht biu Mc ng
I. Nhn bit nhn hiu ring
1 Ti nhn bit c nhn hiu ring ca siu th 1 2 3 4 5
2 Ti c th d dng phn bit nhn hiu ring ca siu th vi cc 1 2 3 4 5
thng hiu khc
3 Cc c im ca nhn hiu ring n vi ti nhanh chng 1 2 3 4 5
4 Ti c th nh v nhn bit logo nhn hiu ring ca siu th 1 2 3 4 5
5 Tng qut, khi nhc n nhn hiu ring ti c th d dng hnh 1 2 3 4 5
dung ra n
II. S yu thch nhn hiu ring ca siu th
6 Ti thch nhn hiu ring ca siu th hn cc thng hiu khc 1 2 3 4 5
7 Ti ngh rng nhn hiu ring ca siu th thng ng gi ng tin 1 2 3 4 5
hn nhng nhn hiu ca chnh nh sn xut
8 Ti rt thch khi siu th c nhn hiu ring dnh cho cc chng loi 1 2 3 4 5
hng ha m ti thng mua
9 i vi hu ht cc mt hng, nhn hiu ring ca siu th thng l 1 2 3 4 5
s la chn tt nht
10 Nhn chung, hng nhn ring ca siu th l nhng sn phm c cht 1 2 3 4 5
lng tt
III. Cht lng cm nhn
11 Cht lng ca hng nhn ring ca siu th rt ng tin cy 1 2 3 4 5
12 Ti quan tm n sn phm gi r, nhng ti cng rt quan tm n 1 2 3 4 5
cht lng sn phm
13 Khi mua sm, ti so snh gi gia 2 nhn hiu khc nhau chc 1 2 3 4 5
chn rng s tin b ra mang li gi tr cao nht
14 Ti lun c gng chn mua nhn hiu c cht lng tt nht so vi 1 2 3 4 5
s tin b ra.
IV. Gi c cm nhn
15 Gi ca hng nhn ring ca siu th r hn cc thng hiu khc 1 2 3 4 5
16 Gi c l ch s ng n nh gi cht lng sn phm 1 2 3 4 5
17 Khi chn mua hng nhn ring ca siu th, ti mua c hng vi 1 2 3 4 5
gi tt
18 Ti c th tit kim c tin khi chn hng nhn ring ca siu th 1 2 3 4 5
V. Qung co v chng trnh khuyn mi
19 Khi mua hng nhn ring ca siu th thng ti thng nhn c 1 2 3 4 5
sn phm khuyn mi
20 Cc qung co ca nhn hiu ring ca siu th rt bt mt 1 2 3 4 5
21 Ti rt thch cc qung co ca nhn hiu ring ca siu th 1 2 3 4 5
22 Cc chng trnh khuyn mi ca nhn hiu ring ca siu th rt 1 2 3 4 5
thng xuyn
23 Cc chng trnh khuyn mi ca nhn hiu ring ca siu th 1 2 3 4 5
thng hp dn
24 Ti rt thch tham gia cc chng trnh khuyn mi ca nhn hiu 1 2 3 4 5
ring ca siu th
25 VI. nh mua nhn hiu ring ca siu th
Kh nng ti s mua hng nhn ring ca siu th l rt cao 1 2 3 4 5
26 Ti s mua hng nhn ring ca siu th vo ln sau 1 2 3 4 5
27 Ti s cn nhc li vic mua hng nhn ring ca siu th 1 2 3 4 5
28 Ti quyt nh mua hng nhn ring ca siu th 1 2 3 4 5

4
PHN THNG TIN C NHN

Q11. Xin vui lng cho bit gii tnh ca Anh/Ch ?

1. Nam
2. N

Q12. Xin vui lng cho bit tui ca Anh/Ch thuc nhm no?
1. < 18 tui
2. 18 25 tui
3. 26 35 tui
4. >35 tui

Q13. Anh/ Chi vui lng cho bit ngh nghip hin ti ca Anh/ Ch?
1. Hc sinh, sinh vin
2. Cn b cng nhn vin chc
3. Cng nhn
4. T kinh doanh, bun bn nh
5. Ni tr
6. Ngh hu
7. Khc (nn r)

Q14. Anh/ Ch c th cho bit mc thu nhp hng thng ca Anh/ Ch?
1. < 2 triu
2. 2 4 triu
3. 4 6 triu
4. 6 8 triu
5. 8 10 triu
6. >10 triu

Q15. Vui lng cho bit mc thu nhp bnh qun hng thng ca gia nh Anh/ Ch?
1. < 5 triu
2. 5 10 triu
3. 10 15 triu
4. 15 20triu
5. 20 25 triu
6. > 25 triu
Q16. Vui lng cho bit trnh hc vn ca Anh/ Ch?
1. Ph thng
2. Trung cp, cao ng
3. i hc
4. Sau i hc
5. Khc ..
Q17. Anh/ Ch vui lng cho bit tnh trng hn nhn hin ti ca Anh/ Ch?
1. c thn
2. kt hn
3. Khc (ghi r):

Xin chn thnh cm n s hp tc ca Qu Anh/ Ch.

5