Q1) How are the services different from products?

Discuss the implications of such differences on the

marketing of services.

Q2) Discuss the difference between goods and services. Also explain unique features of services and
challenges in marketing of services due to these features.

Q3) State & explain the 7 ps of services marketing.

Q4) What is marketing mix? Explain extended marketing mix for services.

Q5) Explain GAP model of service quality.

Q6) Explain various channels of distribution of services.

Q7) Explain the concept of services. What is future of the service sector in the Indian economy?

Q8) What is service quality? Explain the SERVQUAL model with examples.
Q9) What is service positioning? Discuss how the dimensions of service quality can be used for
positioning strategy.

Q10) Explain service life cycle stages.

Q11) Discuss the methods of pricing the services and trace the challenges involved in pricing the
services.

Q12) Explain the role played by physical evidence in a service firm.

Q13) What are the internal and external factors affecting pricing decisions? Explain.

Q14) Explain various SERVQUAL dimensions.

Q15) What are the customer expectations and perceptions of service? Discuss.

Q16) Discuss the stages in new service development process.

Q17) Describe the factors which influence the customer expectations of service.

Q18) Discuss the strategies to match service promises with delivery.

Q19)