As he worked long, hard days at a shipyard in Hingham, Massachusetts, during world war II, willian

Rosenberg was struck with an idea for a new kind of food service. As soon as the war ended, Rosenberg
started Industrial luncheon services, a company that delivered fresh meals and snacks to factory workers.
When Rosenberg realized that most of his business was in coffee and donuts, he quit offering his original
service. He found and old awning store and converted it into a coffee and donut shop called The open
Kettle. This name was soon changed to the more familiar dunkin donuts, and between 1950 and 1955 five
more shops opened and thrived. The company later spread beyond the boston area and has become the
largest coffee and donut chain in the world.