The ShopWiz : Learnings and Contribution

Being a marketing enthusiast, I was looking for an opportunity to learn from the basics of it and
ShopWiz gave me that.

Phase 1: The Internship began with me working on the Value Proposition during the first two weeks.
Me and Tushar were required to make a value proposition from The ShopWiz to medium and high
end stores. We started brainstorming and met Vivek, Jaydeep, Anjali and Rugved during the initial
stage of forming this value proposition to understand the exact requirement and the scenario
better. We delivered the value proposition by the end of the week. It made me learn how to present
The ShopWiz as an attractive opportunity to the shopkeepers.

Phase 2: From the third week, we were given the task of converting shops to come on-board with
us! I was given Boriwali as the area for Week 1. I went there about three times in the week managed
to get 37 shops on-board with us that week in and around Indraprastha Shopping Centre. It made
me learn how to sell the theoretically made proposition in reality to the local shopkeepers. It also
taught me real time bargaining skills and I learnt how to negotiate in a scenario where not everyone
is waiting to grab your offering. This will definitely help me in my career in sales and marketing.

For fifth week, I was given the location of Colaba. I was excited to go and get the shops on board by
pitching to the best of brands Nike, Adidad, UCB, Arrow to name a few. I was happy when we
converted about 32 shops in that area. It was amazing to see how shopkeepers reacted to this idea
and it was challenging to convince them at times. But with hard work and persuasion we could
manage to get the big brands too. I also made a document which specified ideas for traffic and
money generation.

For the last two weeks we were supposed to convert malls. I visited the Infinity mall in Andheri
West. It has 19 apparel stores in all out of which I was able to convert 10 and had initiated
conversation in hope of seeking city wide conversions with the brands like Tommy Hilfiger and UCB.
The stores here obviously were harder to convert as they already are within reach for people and it
wasnt a great advantage for us.