15 iu C Bn M Cc Bn Cn Bit V

Targeting Facebook Ads

Targeting l g? Lm th no nhm ti i tng khch hng hiu qu nht?

1. Khi chia i tng qung co (targeting), chia nh n tm no l hiu qu

nht?
Chn mt i tng nh v c th
Quang cao trong nhm qung co cua ba n co kh nng hoa t ng t t hn n u c hi n
thi cho nhng ngi co nhi u kha nng quan tm n san ph m ho c dich vu cua ba n
nht. Khi ba n nh m mu c tiu tng nhm quang cao n cac nhom ngi c th, nho hn
ta i m t thi i m, ba n co th tuy chin h hnh nh v vn bn cua min h quang cao mang
tnh c nhn nhiu hn v hp dn hn vi i tng ma ba n ang c tip cn.
Vi du : mt ca hang chi tre em ph B Triu co th mu n nh m mu c tiu n
nhng ngi la cha me s ng gn ph B Triu. i u nay co th thu hp i tng c
tnh v giup am bao r ng nhng ngi xem quang cao co nhi u kha nng k t n i vi
doanh nghip va tr thanh khach hang hn.

Chn mt i tng ln v chung

Mt khc, nhm mc tiu i tng ln v chung hn c th l la chn ng nu bn
mun xy dng nhn thc v thng hiu. Nu bn khng chc mnh nn nhm mc tiu
n kiu ngi no th i tng ln hn, chung hn c th l mt cch tt tm hiu
thm v nhng kiu ngi quan tm n doanh nghip ca bn.
2. C nhng cch target i tng kiu g ti u qung co tt nht?
i tng tu chnh (custom audience)
V tr
Thng tin nhn khu hc
tui v gii tnh
S thch
Hnh vi
Kt ni
Tm hiu thm ti y:
https://www.facebook.com/business/help/633474486707199#customaudience

3. Nguyn tc tu chn nhm mc tiu i tng:

V tr (Sng ti A HOC B)
Tui (Thuc tui t 18 n 65)
Gii Tnh
Ngn ng (bn c th chn V)
S thch (bn ch c chn HOC)
Hnh vi (bn c th chn V)

4. i u gi se xay ra n u ti cho n nhi u loi ho c t khoa khi ta o i tng cua

min h?
N u ba n cho n nhi u ty chn t S thch hoc Hnh vi nh m mu c tiu khi ba n ang
to nhm qung co, bn se tip cn nhng ngi ph hp vi b t ky loi no ma ba n a
cho n. V d: nu bn chn loi Golf v Qun vt, ba n se nh m mu c tiu mo i ngi thic h
golf ho c qu n v t, ch khng chi nhng ngi thic h ca golf va qu n v t. Lu rng
khng th ch nhm mc tiu nhm qung co n nhng ngi thuc tt c cc loi
chn.

5. Cho em hi: sn phm cng ngun, nh ging nhau, content ging nhau, target ging
nhau ti sao khi em chy ads th 1 page tng tc mnh, tr tin nhanh cn 1 page th rt
chm, hu nh khng c tng tc?
Do qung co ca bn cng phn phi n 1 nhm ngi, content li gingnhau, nn c 2
s t cnh tranh ln nhau. Tuy nhin, Facebook s u tin qung co no c hiu qu cao
hn v tip tc phn phi n ngi dng, nn s ch c1 QC c phn phi nhiu hn.
Bn nn xem li tp khch hng ca mnh, v c gng tch bit theo nhiu cch khc
nhau, v d cc chu k mua hng, gii tnh, tui.

6. Cho em hi vi nhng sn phm kh chuyn i ( nh em bn kha hc di hn, gi

cao) mun target cht s thch, nhng c nhng s thch ko c trong xut th lm th
no , v nhng s thch sn c li khng lin quan n sn phm ca em?
H thng s ch hin th cc s thch khi thy s thch bn cn c nhiu ngi nhc n
trn Facebook, do s thch ca bn c th cha c nhiu ngi nhc n nn h thng
cha th thm vo c. Bn vui lng th nghim chy qung co vi cc t kha s
thch khc so snh hiu qu ca tng t kha nh

7. Interest facebook da theo tiu ch g?

Chng ti ly thng tin ny t cc mi quan tm m users lit k, cc hotng, gio dc,
chc danh cng vic, Trang h thch hay nhm ngi m h quan tm.

8. Khi chy ads mnh target theo v tr a l th c mt s v tr mnh mun target nhng
li khng nm trong danh mc ca Facebook th liu c cch no khc tip cn c i
tng v tr khng?
Bn c th target bng cch th ghim trn bn v tr a l m bn mun phn phi
qung co nh! Sau bn c th chn ranh gii vng ngoi (+Km). Bn nh l th ghim
trc khi chn ranh gii vng ngoi nh.

9. Nhm Trang trong mc S Thch th khc g vi nhm Trang qua Kt Ni?

Khi Trang ca bn t trn 100,000 likes, Facebook s chuyn Trang ca bn vo mc S
Thch, v Qun Tr Vin ca Trang c th nhm Trang nh mt S Thch.
im khc bit ln nht gia nhm Trang trong mc S Thch vi nhm Trang qua Kt
Ni chnh l bn c th hng qung co ca mnh ti fans ca Trang, v c nhng ngi
th hin s quan tm yu thch ti Trang (nhc v, tag, check-in).Nhng ngi ny
khng phi l fans ca bn; h c th tng vo Trang ca bn, like post ca bn, hay
check-in ti ca hng, nhng li cha bao gi bm nt Like cho Trang ca bn.
Trong khi , nhm Trang qua Kt Ni ch gii hn vic nhm ti nhng ngi l fans
ca bn m thi.

10. Ch cho em hi l khi em target v chn s ln hin th, th thy ni Chng ti s

phn phi qung co cabn cho mi ngi nhiu ln nht c th, vy mc tiu hin th
ny l cho nhiu ngi v mi ngi 1 ln. Hay l 1 ngi c th nhn thy qung co
ca em n tn 2-3 ln .
Ty vo nhm i tng ca bn ln/nh v ngn sch, nhm i tng ln +ngn sch
nh, qung co s chiu ti nhiu ngi/mi ngi 1 ln. Cn nhm i tng ca bn
nh, ngn sch ln, s khng trnh khi vic ng qung co ti 1ngi nhiu ln nh.
trnh tnh trng phn phi 1 qung co ti 1 ngi nhiu ln, bn hy chn ch Ti
u Ho cho S Ngi Tip Cn Khc Nhau Hng Ngy
11. im cht lng nh hng nh th no n qung co, im cht lng cao c
lmgim gi thu khng v lm sao tng im cht lng cho qung co ?
Qung co ca bn s nhn c mt nh gi t 1 (c lin quan t nht) n10 (ph hp
nht). im c tnh ton da trn phn hi thc t v d kin tch cc v tiu cc t
khn gi mc tiu ca qung co. im ny c cp nht trong thi gian thc (real-
time) khi ngi dng tng tc vi v cung cp thng tin phn hi c tch cc v tiu
cc vi qung co .Trong khi Facebook cho bit h s dng s im cht lng
xc nh tng tc trong tng lai vi qung co ca bn, mnh ngh gi nh ny ch
c th da vo s tng tc thc t trc . Facebook ch c th d on tng lai da
trn s tng tc xy ra v iu ny da trn ti thiu 500 hin th hng ngy
nhn c mt im s.
im Relevance c cp nht trong thi gian thc, v vy bn c th thy im khc
nhau t ngy ny qua ngy khc. iu ny gip cc nh qung co hin bt nhp vi xu
hng c tch cc v tiu cc lin quan n tng tc vi qung co ca h. im thp i
c th l mt du hiu cho thy bn cn chnh li ni dung, hnh nh ca mnh thu ht
nhiu i tng hn.
Ba n c th tham khao thm cch tng i m ch t l ng
https://www.facebook.com/business/help/547135645422568
12.V chi ph qung co: mnh test 2 qung co: cng content, cng target (c target nh
v target ln) cng page, cng ti khon. Tuy nhin, ti nhng thi im khc nhau th
chi ph khc nhau, c bit c trng hp chnh lch nhau n hn 10 ln, vy nguyn
nhn ny l do u?
Theo mnh suy on th c th thi gian set qung co ca bn khc nhau. Khi phn phi
qung co vo gi cao im, c nhiu ngi ang online, QC ca bn s tip cn c
nhiu ngi hn, v vy gi c cng r hn. Tng t, khi phn phi QC vo gi traffic
thp, lng ngi tip cn t hn, v gi qung co s cao hn. Tuy nhin, nu bn cm
thy s chnh lch qu ln, bn c th email n nhm H Tr kim tra li xem sao
nh.
13. nghin cu to database khch hng trn fb cn thc hin nh th no ?
Ba n c th nghin cu database b ng cch ta o t p i t ng ty chinh. ba n c th tm
hiu thm https://www.facebook.com/business/help/170456843145568

14. Cch Facebook ly thng tin v V Tr?

Facebook s dng thng tin t nhiu ngun nh TP hin ti t trang c nhn, a ch IP,
d liu t thit b di ng (nu dch v nh v c bt), v c thng tin tng hp t bn
b ca bn.

15. Cch t mc tiu i tng c nh hng n hnh thc hin th (my tnh, ct bn
phi, smart phone, di ng thng) khng? Hay cch hin th ph thuc vo gi tin u
gi ca qung co. Mnh c chn qung co hin th nhiu hnh thc nhng thng k v
tr qung co thng 98-100% l hin th trn smartphone thi, mc d mnh khng ty
chnh v i tng ngi dng thit b.
Cm n cu hi ca bn. Facebook phn phi qung co da trn cc mc tiu m bn
chn la bn u (kt hp vi cc yu t khc nh bid, thi gian qung co). V d
nh nu bn chn mc tiu l thch Trang, m trong khong thi gian , nhng ngi
ri vo nhm i tng tip cn ca bn li online qua thit b di ng, Facebook s c
gng chuyn ti QC n ngi dng qua thit b y, thay v hin th mn hnh desktop.
Ngoi ra, s lng ngi truy cp Facebook qua thit b di ng tng trng rt mnh
trong thi gian qua, nn Facebook cng s u tin hnh thc hin th ny nhiu hn.