SUSTAINABLE TEA AT UNILEVER: CASE INSTRUCTIONS

Instructions: First step, carefully read the case, Sustainable Tea at Unilever.
Write a report answering the following questions. Come to class ready to discuss
these insights. Think like a manager in your responses.

1. Your papers should each accomplish the following:

a. Describe what you find to be the most interesting managerial and
strategic insights from the case related to each bold question.
b. Answers should be in essay format.

2. Format your paper according to these guidelines:

a. Minimum length 2 pages (maximum 3 pages).
b. Use 12 pt. Times New Roman font.
c. Use 1.5 line spacing.
d. Leave one inch (or 2.5 cm) side, top and bottom margins.
e. Put your name, the date in the header

3. Post the case report to MyCourses before the due date on Thursday, May 11th
at 9am. MyCourses automatically disallows late submissions.

Questions:

1. (6 points) Why did Unilever commit to sustainably source 100% of its

tea?

2. (3 points) Has Rainforest Alliance certification been a success for

Unilever? Why or why not?

3. (6 points) What should Unilever do with its tea business in India? Should
it market sustainable tea to consumers?

4. (5 points) Why has Unilever committed to source 100% of its

agricultural inputs sustainably? Does this commitment make strategic and
economic sense?