Throughout this trailer, sound is a very important aspect for developing a certain mood and feeling within the

audience. From the opening a non-diegetic sound effect of blowing wind has been placed overtop of the visuals in
order to set the mood for the genre, horror. This immediately creates a dark and eerie environment for the
audience, making them feel on edge and developing suspense and anticipation , therefore encouraging them to see
the movie. The production companies have been made mention on the opening to the trailer, however the fade in
and fade out is very brief; due to them being less well known organisations, as well as wanting to cut straight to
the trailer. Even though CBS and Crosscreek are not well known production companies, they do specialise in
horror movies, therefore can give some confidence to the audience about the quality of the production. The colours
(black and grey) have connotations linked to lack of emotion and death, therefore immediately representing the
storyline; as the logo has been immersed in a black background.
A fade has been used in order to introduce the first camera establishing shot, therefore setting the creepy and
mysterious vibe, for the audience, that the genre of horror is trying to represent. As well as this, a sound bridge has
been used, as the wind sound effects have been continued onto the second frame, making the opening shot appear to
be very eerie and abandoned. The establishing shot shows an old fashioned children's nursery, that looks as though
has been neglected for a while, due to fallen over tables and toys lying over the floor. This immediately develops
questions into the audiences mind about what has happened but also gives them some insight that children may be a
recurring motive throughout the film. The lighting of the room is incredibly dark and sets of a dismal mood to the
audience. Some of the objects seen in the room cannot be made clear off, therefore developing a sense of mystery,
however the glare from the moonlight is streaming in to add emphasis onto certain areas of the room such as the bed
and the rocking chair therefore possibly presenting that they may be an important element of the movie.
With the continuous sound of the wind playing in the background, the camera cuts to close ups of old fashioned,
ancient toys such as dolls and clowns. Not only does this exaggerate the theme of children further, but it also puts
the audience on edge as clowns and dolls are two common misconceptions that people have. The age of the toys
gives a sense to the audience about the time period in which the movie is set (Early 1900s) presenting any
hauntings or paranormal behaviour as being very authentic and therefore realistic for the audience. The camera cuts
to a close up shot of a toy monkey holding a harp where a soft focus has been used in order to add more emphasis
onto the monkeys hands. The camera focuses on the monkeys hands for sometime, developing suspension, where
then the sound of the wind is disturbed as the monkeys hands strum the harp to create a high pitched, chilling note
that is continued throughout the trailer. The fact that the monkey moved on its own then develops a paranormal
atmosphere within the trailer.
 A POV establishing shot (pan) shows a run down, ancient manner home, which creates the impression to the
audience that the house plays a key role in the events of the movie. The emphasis placed upon the house creates
an uneasy feel for the audience and to also represent where the main events will happen; a key convention seen in
many horror movie trailers. The hand held, mid shot pan of the home makes it appear distorted to the audience
which adds character and personality to the image of the home, giving it some significance within the trailer. The
low saturation and dark tones used throughout this trailer, in particular this scene, highlight the genre of the movie
but also makes the atmosphere seem lonely and gloomy, which may be reflected within the emotions of the
audience.

An asynchronous voice over, of a little girl, begins to take over the audio (in the form of a riddle) in order to add
more information to the visuals but to deepen the mystery and unnerving emotions that the audience is already
experiencing. The voice of a little girl sounds very innocent and sweet therefore creating a sense of sympathy for the
girl, as in this case, children are being portrayed as victims instead of the evil spirit/entity. The dialogue of the audio
is spoken so that it is directed to the audience, and giving them some insight into the events of the story. This attempt
of a receiver/character connection is emphasised by the mid shot of the three little girls as they turn to look into the
camera. This connection again links to purity and innocence that the children hold, therefore developing an uneasy
tone and atmosphere for the audience.

As the voice continues to describe a brief outline of the story, a montage of clips are strung together. The overlap
of short clips as well as the audio gives some insight to the movie without spoiling the plot, which is a common
convention seen in many trailers; in order to build suspense for the audience as well as anticipation. Throughout
the voiceover, the little girl is describing the actions of the Woman in Black, however the identity of the woman is
never fully identified, only seen in shadows or in photographs. This gives some understanding to the identity of
the woman in black, without fully deflating the mystery. When a brief identity of the woman in black is finally
shown, there is a pause in the audio with an eerie strum added to the background in order to add emphasis onto the
image (to show that she is a main contribute to the story). The image is taken from an old photograph, in black
and white, in order to place emphasis onto era in which the movie is set but to draw away any distraction that
colour gives so that the audience purely focuses on the woman in the window.
 Costume is a key indictor to representing the era in which the movie is set. The first moment in the trailer where
we can fully meet the protagonist, Arthur Kipps, a mid camera angle shot is used in a brighter lighting setting,
which contradicts the genre of the movie. This may be done to represent his innocence and defencelessness to
the situation therefore developing sympathetic thoughts within the audience. The lack of colour in the scene
makes it look very washed out and emotionless, possibly foreshadowing future events. At this moment, the
audience can also see that the main character is played by Daniel Radcliffe, a prestigious English actor, holding a
$84 million net worth, therefore implying to the audience that the acting of the movie will be of a high quality;
encouraging them to watch the movie. The costume that Arthur is wearing (tie, white shirt and jacket) resembles
the time era but may also represent the type of haunting/paranormal experiences will be very natural and
authentic therefore making the story seem more realistic.

Within the montage sequence, and the voice over, 1 second fades to black are inserted in to build tension within
the audience but to also give a smooth transition between the clips, so that not too much is revealed to the
audience. Even though the clips are very small and have been taken from different segments from the movie, the
non-diegetic voice over is still placed on top, and is said in sync with the visuals to develop a pace to the trailer.
The pace at which the images are shown develops suspense for the audience as they are still fairly ambiguous to
the events of the movie, and a this point, does not make any sense therefore encouraging them to see it.
Throughout the long montage, diegetic noises can still be heard behind the voice over (such as door slamming),
so that the audience can still connect to Arthur and are not being isolated by the little girls voice.
 Unlike many film trailers, the producers of the trailer have refrained from using text through the duration of the
trailer, so that the visuals and voice over is not disturbed, however typography is used at the end in order to
provide the audience with information about the trailer. The type face used is a serif font to exaggerate the time
era from when the movie is set but to also heighten the frightening and old atmosphere that is being put across.
The font is also very distorted and unconventional, which portrays the genre of the movie. The graphology
surrounding the text (on a window with mysterious figures flying past) is very opt for the genre of the trailer as
it conveys a sense of ambiguity and puts the audience on edge. The dark tones used (grey and black) contribute
to this as they portray connotations of emotionless feeling and danger.

The pace of the trailer immediately slows down for the text so that a creepy and unsettling vibe can overtake
the emotions given from the previous fast pace montage. This is created by the involvement of the nursery
rhyme tune again, that creates a very eerie and isolated effect, but also the long black pauses between the
screens of text. This decrease in drama creates more suspension from the audience, as it contradicts what was
previously experienced in the trailer. As well as the nursery rhyme tune, the sound effect of the wind (that was
heard at the beginning) is brought back as it links nicely with the mysterious black capes that are floating in
the background. Unlike many other movie trailers, the producers of the Woman in Black have not released the
opening date yet so that the audience can stay anticipated to see the movie. As well as this, a website has been
provided underneath in order to help marketing purposes and to maintain audience interest, therefore helping
to increase revenue profits.