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SEO Ebook VietMoz 2013 - PDF
SEO Ebook VietMoz 2013 - PDF
About VietMoz
Trung tm o to SEO VietMoz thuc Cng Ty TNHH Truyn Thng VietMoz chnh thc thnh
lp vo ngy 31/05/2013, tuy nhin nhng hot ng o to v t vn ca chng ti thc s bt u
t nm 2010.
Khi ngun t nhng bui offline cng ng v nhng lp hc SEO vi s lng hn ch do Mr.L
Nam (ngi sng lp trung tm SEO VietMoz ng thi l CEO ca VietMoz) trc tip ng lp v
ging dy. Sau rt nhiu kha hc tri di trong nhiu nm qua, trung tm o to SEO VietMoz o
to c hng trm SEOer v hin vn ang c rt nhiu hc vin tip tc theo hc.
VietMoz , ang v s lun tm mi cch hc vin cm thy thoi mi v thun tin nht khi
n lp hc, nhm n mc ch cui cng l gip cho vic tip thu kin thc c hiu qu hn. Phng
hc ti trung tm o to SEO VietMoz t tiu chun quc t vi ni tht c thit k c bit s
mang li cm gic d chu v tri nghim c bit cho cc hc vin.
Trung tm o to SEO VietMoz lin tip t chc cc bui offline min ph cho cng ng, l ni
tho lun, t vn thc mc cho mi thnh vin
c thm thng tin v chng ti, xin mi cc bn ng ngi ngn ti thm quan phng hc ca
chng ti ti:
BIN DCH
Mr. Tun
SEOer - VietMoz
Mr. Thnh
Designer - VietMoz
Mr. Tng
Coder - VietMoz
Mc lc
Chng 1: C bn v cng c tm kim ................................................................................................. 8
Bi 1: Tng quan v cc my tm kim ......................................................................................... 9
Bi 2: Tm kim vi cng c tm kim ....................................................................................... 12
Bi 3: Tm kim nng cao ........................................................................................................... 14
Bi 4: D qut WEBSI TE .......................................................................................................... 16
Bi 5: Indexing ............................................................................................................... 18
Bi 6: Th hng (Ranking).......................................................................................................... 21
Bi 7: Kim tra (10 pht) ............................................................................................................ 24
Chng 2:Thc hnh s dng ton t tm kim ................................................................................... 25
Bi 1: Cn bn v ton t tm kim ............................................................................................. 25
Bi 2: Tm kim title trang web .................................................................................................. 26
Bi 3: Tm kim trong a ch trang web (URL) ......................................................................... 26
Bi 4 : Gii hn tm kim n mt tn min cp 1 no . ......................................................... 26
Bi 5: Ly v bn cache gn y nht ca trang web.................................................................. 27
Bi 6: Tm file pdf trn Internet .................................................................................................. 27
Bi 7 : Tm bi vit theo tn tc gi ............................................................................................ 27
Bi 8: S dng ton t ph nh ................................................................................................. 27
Bi 9: Kt hp ton t ph nh v ton t nng cao .................................................................. 27
Bi 10: Tm kim vn bn neo .................................................................................................... 28
Chng 3: Ti u Onpage .................................................................................................................... 29
Bi 1: Gii thiu ............................................................................................................... 30
Bi 2: K thut ti u Onpage v chn t kha .......................................................................... 30
Bi 3: Ti u hnh nh ............................................................................................................... 34
Bi 4: Nhng li thng gp khi ti u Onpage ......................................................................... 36
Bi 5: Cu hi kim tra kin thc ............................................................................................... 39
Chng 4: Cc yu t k thut trong SEO............................................................................................ 40
Bi 1: V sao phi nghin cu cc yu t k thut trong SEO .................................................... 41
Bi 2: D qut v lu d liu ...................................................................................................... 41
Bi 3: M trng thi HTTP l g? Chng c dng khi no? .................................................... 49
Bi 4: ng dn URL Cu trc v cch ti u ...................................................................... 53
Bi 5: Trng lp ni dung v cch khc phc ............................................................................. 55
Bi 6: Tc site Tm quan trng v cch ti u ................................................................... 61
Bi 7: Sitemap v RSS Feeds Tm quan trng v ti sao?....................................................... 63
Bi 8: Nhng li thng gp ....................................................................................................... 69
CHNG 1
C bn v cng c tm kim
Bi 1 : Tng quan v cc my tm kim
Bi 2 : Tm kim vi cng c tm kim
Bi 3 : Tm kim nng cao
Bi 4 : D qut WEBSITE
Bi 5 : Indexing
Bi 6 : Th hng (Ranking)
Bi 7 : Kim tra (10 pht)
Hnh nh
Videos
File pdf
Video Flash
File Javascript
Vi nhiu nh dng file khc nhau, ni dung trang web tr nn hp dn hn, thay v thun ty l
vn bn. Vic ny gy kh khn cho my tm kim, c bit vo thi im n mi ra i. Mt phn v
k thut d qut cha thc s pht trin.
Xp hng: y l cng vic m cc SEO quan tm nht. Khi mt ngi tm kim online, cc c
my ny cn mt thut ton nh gi trang web nhm xc nh trang web no lin quan nht, v t
tnh ra th hng ca trang web trn bng kt qu
Mng x hi: Cc trang mng x hi nh Facebook v Twitter gip my tm kim bit chnh xc
trang web no ang c quan tm. My tm kim nhanh chng cp nht tn hiu ny vo thut ton,
gip bng kt qu tr nn chnh xc hn, cp nht hn.
C nhn ha kt qu tm kim: Tng t, my tm kim thu thp lch s lt web ca ngi dng.
Lch s bao gm: nhng cm t no c h tm kim nhiu, nhng trang web no h hay gh thm
v li lu. T , my tm kim c th bit mc yu thch ca ngi dng i vi cc trang web.
Kt qu l vi cng mt cm t, bng kt qu tm kim ca ngi ny s c khc bit vi bng kt qu
ca ngi khc.
V d trang web vnexpress.net v 24h.com.vn. Ti thch trang web ny, bn thch trang web khc.
Chng ta ai cng c quan im ca ring mnh.
Google Suggets: Ra i t 8/2008. Khi bn bt u g, Google s xut t kha cho bn, gip
bn khng mt nhiu thi gian m vn bit c t kha no ph hp nht cho mnh.
Google Instant: Ra i 9/2010, Google Instant thay i ng k cch tm kim bng cch ngay lp
tc cung cp kt qu da trn nhng k t m ngi dng g vo. Bn s thu c kt qu ngay khi g
m khng cn nhn Enter.
L mt chuyn gia SEO, bn khng ch cn bit nhng iu ny, bn cn phi nhn thc nh hng
ca n n cng vic. C th, bn cn phi bit cch tm kim s thay i nh th no, cm t tm kim
s thay i nh th khi nhng tnh nng ny ra i.
Bi tp
V d
1. Tm kim vi cm t bn ch.
2. M tab khc tm vi cm t bn ch h ni
Bng kt qu tm kim
Hnh thc truyn thng ca bng kt qu thng bao gm 10 lin kt hay 10 trang web. Ngoi ra
khng cn thng tin no khc.
Tin tc.
Hnh nh.
im nh gi ca ngi dng.
Video.
Bi tp:
1. Ton t tm kim l g?
Ton t tm kim l nhng t kha bn s dng trong khi tm kim, gip thu hp phm vi tm kim
n chnh xc nhng g bn cn.
Ton t site yu cu my tm kim ch ly ra nhng trang thuc tn min cho, trong trng
hp ny l vietmoz.com
Ngoi ra, cn rt nhiu ton t khc ang ch bn khm ph. Nu hng th, hy truy cp vo ng
link: http://www.googleguide.com/advanced_operators.html
1. Ton t linkfromdomain:
linkfromdomain:vietmoz.com
Bi tp:
Kim tra xem trn website ca bn, hoc website m bn hay gh thm c bao nhiu trang c
index
Bi 4: D qut WEBSITE
Trong bi ny, chng ta s c hc v d qut website, mt trong 3 cng vic hng ngy ca my tm
kim.
My tm kim lm c vic ny nh s dng nhng phn mm hin i c th thu thp thng tin
trn Internet. Nhng chng trnh ny thng c gi l b tm kim (Spider). Vi quy m ngy cng
m rng ca mng Internet, cng vic ny ngy cng tiu tn nhiu ti nguyn. Do , my tm kim
s dng cc thut ton quyt nh xem trang web no s c d qut, bao lu s d qut, v su
d qut. iu ny cho php h tn dng ti nguyn ca mnh mt cch hiu qu nht c th. Bi hc
quan trng m cc SEOer cn phi nh l cc my tm kim se khng t ng d qut trang web ca
bn tr phi chng c l do lm iu .
Mt khi b tm kim gh thm trang web ca bn, u tin chng s tm n file robots.txt, y
cng chnh l bng ni quy ca trang web v s ch ra nhng trang no (nu c) m chng khng c
d qut. Bn c th tm hiu nhiu hn v bng ni quy c bit ny nhng bi hc sau.
Gi s rng con b khng b chn theo cch ny, n s bt u d qut tt c cc trang web trn
website ca bn. Dc ng i, n s lu li tt c cc a ch tn min vo trong mt danh sch s
dng cho nhng ln d qut sau.
Gia d qut v index (lu d liu) c s khc bit ln. D qut l tm ra cc a ch trang web,
trong khi index l thu thp thng tin hay ni dung trong cc trang web .
Website ngy nay s dng nhiu cng ngh khc nhau nng cao cht lng ng thi mang li
tri nghim tt hn cho ngi dng. Tuy nhin mt s cng ngh li gy kh khn cho b tm kim. C
th l:
Javascript
AJAX
Flash
Nhng l mt ngi lm SEO, bn cn bit rng s dng cc cng ngh ny trong trang web c th
lm kh cho b tm kim khi chng d qut ni dung ca bn.
V vy cn m bo trang web ca bn khng ch cha hnh nh hoc video. Bn cnh hnh nh,
video cn c nhng on ni dung m t. V nhng ni dung quan trng nht nh phi c trong
nhng nh dng m my tm kim c th d dng hiu c. C th l vn bn
3. Cc loi b tm kim
Mi my tm kim c con b ring vi ci tn ring. V d ca Google l googlebot. Ca Bing l
bingbot. Baidu l Baiduspider.
Bi 5: Indexing
Trong bi ny chng ta s hc v:
Web index l g?
2. Ly thng tin
Khi mt ngi dng tm kim vi mt t kha, thc t h khng tm kim trn th gii web. H
ang tm kim trn c s d liu ca cc my tm kim. Cc my tm kim s vo c s d liu ca
mnh v ly ra cc trang web cng ch . C th l nhng trang web c cha t tm kim hoc cha
nhng t lin quan. T y rt ra c, tng lin quan ca trang web n t kha bn mun
hng ti, bn cn bit chn t kha mt cch hp l nhng v tr quan trng. Bn cnh , cng
khng c qun nhng t lin quan.
a. S dng t kha:
My tm kim tm xem trong ni dung ca trang web c cha t kha ang c tm kim hay
khng?
Ni dung A: Bng l mn th thao vua, vi hng t ngi hm m trn ton th gii. Cc gii
bng hng u th gii c th k n nh Ngoi Hng Anh, Bundesliga c hay La Liga Ty Ban
Nha.
Vi phng php TF*IDF: v t Messi t ph bin hn bng nn IDF ca Messi cao hn.
Vi cng mt t l TF, th r rng ni dung B lin quan n cm t truy vn hn ni dung A. V do ,
my tm kim s tr v ni dung B cho ngi dng.
Nhng t c gi tr TF-IDF cao l nhng t xut hin nhiu trong vn bn ny, v xut hin t trong
cc vn bn khc. Vi my tm kim y l nhng t c gi tr cao hn. Vic ny gip lc ra nhng t
ph bin v gi li nhng t c gi tr cao (t kho ca vn bn ).
3. Caching
s dng hiu qu ngun ti nguyn ca mnh, cc my tm kim s tin hng copy ni dung
trang web ca bn v my ch ca h dng cho vic nh gi th hng. Nhng bn copy ni dung
trang web ny c gi l bn cache. V ni dung trang web thng c cp nht nn my tm kim
cache:vnexpress.net
Bn cng c th kim tra phin bn ch cha text hay ch, phin bn Google nhn thy. Vic ny
s gip bn bit thc t Google c th thy nhng g trn trang web ca bn.
Bi tp:
Kim tra bn cache trn Google, v so snh vi bn hin ti. tm ra nhng im khc bit nu c.
Bi 6: Th hng (Ranking)
Trong bi hc ny, chng ta s c hc v:
Phn cui cng trong qu trnh chnh l phn chng ta thng thy nht Kt qu tm kim. y
cng l phn m chng ta quan tm nhiu nht.
2. Kt qu tm kim c c nhn ha
Nh cc bn bit, cc my tm kim thng thu thp d liu v hnh vi ngi dng xem
ngi dng c hi lng vi bng kt qu tm kim khng. iu ny khng ch gip tng cht lng
bng kt qu m cn sinh ra mt thc t rng: D tm kim vi cng mt t kha, mi c nhn s nhn
c mt bng kt qu khc nhau. iu ny l do mi ngi c mt lch s tm kim cng nh hnh vi
tm kim khc nhau.
Google l ngi i tin phong trong vic c nhn ha kt qu tm kim, n mc m nhiu ngi
phi e ngi v s nhit tnh trong vic thu thp d liu ngi dng ca Google. H gii thiu v c
nhn ha kt qu tm kim vo nm 2005 (http://googleblog.blogspot.co.uk/2005/06/search-gets-
personal.html) v chnh thc p dng n trn ton cu k t nm 2009
(http://googleblog.blogspot.co.uk/2009/12/personalized-search-for-everyone.html)
Khi kim tra th hng bng tay, bn nn s dng mt trnh duyt sch cha c lch s tm kim.
Nu khng kt qu bn nhn c s khng chnh xc.
Tch hp cc chc nng ca Google+ ln website ca bn khuyn khch ngi dng s dng
Bi tp
My tm kim da vo lch s tm kim v hnh vi ngi dng (lu tr trong ti khon Google hoc
cookies) ti u ha bng kt qu tm kim
Do : Vic kim tra th hng t kha tr nn t chnh xc hn v tri nghim ngi dng tr nn
quan trng hn
http://www.google.com/competition/howgooglesearchworks.html
http://static.moz.com/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
http://www.googleguide.com/advanced_operators.html
http://infolab.stanford.edu/~backrub/google.html
https://developers.google.com/webmasters/control-crawl-index/docs/getting_started
CHNG 2
Thc hnh s dng ton t tm kim
Bi 1 : Cn bn v ton t tm kim
Bi 2 : Tm kim title trang web
Bi 3 : Tm kim trong a ch trang web (URL)
Bi 4 : Gii hn tm kim n mt tn min cp 1 no .
Bi 5 : Ly v bn cache gn y nht ca trang web
Bi 6 : Tm file pdf trn Internet
Bi 7 : Tm bi vit theo tn tc gi
Bi 8 : S dng ton t ph nh
Bi 9 : Kt hp ton t ph nh v ton t nng cao27
Bi 10 :Tm kim vn bn neo
Bi 1: Cn bn v ton t tm kim
Ton t tm kim gip bn tm kim d dng hn
Ngoi cch tm kim thng thng, cc my tm kim chnh cn cung cp cc ton t nng cao
gip bn tm ra ng th mnh mun. Trong bi ny, chng ta s tm hiu tt c nhng ton t hu ch
cng nh cch kt hp chng li tm ra ng th bn cn.
Bi tp: tm kim tt c cc trang web c cha t ngc trinh trn website vnexpress.net
Bi tp: tm kim tt c cc trang web trong website vietmoz.net c title cha t seo, bn s dng
cu lnh no?
Bi tp: tm kim tt c cc trang web trong website vnexpress.net m c a ch URL cha t hai-
huoc, bn s dng cu lnh no?
Tr li : filetype:pdf site:vnexpress.net
Bi 7 : Tm bi vit theo tn tc gi
Chng ti tin rng bn quyn tc gi ng vai tr ngy cng quan trng trong th gii marketing
hin i. (nh Tom Anthony cp trong bi vit di y http://www.distilled.net/u/search-
operators/#inpostauthor)
Bi 8: S dng ton t ph nh
t du (hay du m) trc cc ton t hc v chng ta s c ton t nghch o ca chng.
Ton t nghch o s tm ra nhng trang web khng cha t hoc cm t tm kim.
Bi tp: Tm tt c nhng trang web c cha t th thao nhng khng cha t bng trong ni
dung
site:vietmoz.net -intitle:seo
Ton t inanchor s tr v tt c trang web c vn bn neo (vn bn i din cho link l dng ch
xanh v thng c gch chn) cha t kha tm kim.
CHNG 3
Ti u Onpage
Bi 1 : Gii thiu
Bi 2 : K thut ti u Onpage v chn t kha
Bi 3 : Ti u hnh nh
Bi 4 : Nhng li thng gp khi ti u Onpage
Bi 5 : Cu hi kim tra kin thc
Bi 1: Gii thiu
Ti u Onpage l vic m bo ni dung ca website lin quan n t hoc cm t kha m bn
ang nhm ti. y l phn rt quan trng trong hu ht cc d n SEO.
Th m t
a ch URL
Header
Bi vit
Hnh nh
Ni mt cch n gin, chn t kha hp l s gip nng th hng cho trang web, nhng chn nh
th no, u, mt bao nhiu? Tt c s c gii p trong phn di y.
1. Tiu trang
Ta s thy tiu trang trong code HTML, v tr ca n nm gia 2 th <title> v </title>.
Tiu trang l thnh phn on-page quan trong nht v my tm kim rt coi trng yu t ny, do
vy bn phi nh chn t kha vo tiu trang.
Ngoi ra, trong bng kt qu tm kim, tiu trang l thnh phn ni bt nht, c kch thc ln
nht, mu ni nht so vi tt c cc thnh phn khc. Tiu trang cng c dng lm ng link dn
kim tra xem tiu trang web ca bn hin th nh th no trong bng kt qu tm kim, truy
cp trang web sau, in a ch website ca bn vo v xem kt qu.
http://www.google.com/webmasters/tools/richsnippets
vit mt title hp dn, bn c th hc cch vit tiu trn bo ch. V nh chn li thc
gic mua hng bt c khi no c th.
Ti u th tiu :http://vietmoz.net/kien-thuc-co-ban/The-tieu-de-Title-trang-web-4/
2. Th m t
Cu trc th m t:
Ni dung th m t c dng lm phn tm tt, gii thiu v trang web trong bng kt qu tm
kim. ng thi, n cng c s dng lm phn m t cho mt ng link khi n xut hin trn cc
trang mng x hi. Th m t khng dng trong vic tnh ton th hng nhng li rt quan trng trong
vic thu ht khch hng. Cng vi tiu , th m t l n tng u tin m khch hng c khi h tm
kim trn Google. Mt on m t hp dn, c cha t kha (s c bi m nu n cha cm t tm
kim), chc chn s mang li nhiu lt truy cp hn.
Ti u th m t: http://vietmoz.net/kien-thuc-co-ban/The-mieu-ta-Meta-Description-Tag-10/
3. a ch URL
URL cng l mt yu t dng xp hng, do vy bn cng nn chn t kha khi c th, cc t
nn phn cch bi du gch ngang.
V d:http://vietmoz.net/thu-thuat-seo/
Bn cnh vic nng cao th hng, chn t kha vo trong URL cn mang li nhiu li ch ph khc.
Th nht, ngi dng khi xem qua ng link s bit ni dung ca trang web l g. Th hai, khi trang
web c mang i chia s, ng link ca n ng thi l vn bn neo. Vic c t kha trong vn bn
neo cng li l mt yu t gip tng hng cho website ca bn.
Nhiu khi cc din n t ng chuyn a ch URL trong bi vit ca thnh vin thnh cc lin kt
HTML. iu ny c ngha l bn thn a ch URL s tr thnh vn bn neo. Kt qu l, nu URL
cha t kha th vn bn neo cng s cha t kha, iu ny s gip tng th hng website.
4. Th Heading
Cu trc cc th heading
<h1>Headline</h1>
<h2>Subheading</h2>
<h3>Subheading</h3>
5. Ni dung bi vit
S dng t kha mc tiu trong thn bi vit s rt hu ch, chng no n c chn mt cch hp
l v t nhin km theo bin th v nhng t lin quan ca n. Bn cn tuyt i trnh vic nhi nht
t kha v khng ch bn s mt im trong mt ngi dng m trang web ca bn cng c nguy c
phi chu nhng hnh pht t Google. Nh th mt th hng, nng th bn c th bin mt lun khi c
s d liu ca cc my tm kim.
6. Hnh nh
Nh chn t kha vo trong tn nh cng nh trong th m t nh ca bt k nh no trn trang
web. Vic ny s gip tng th hng website.
7. Th t kha
Ni chung, bn khng cn quan tm n th t kha (v n khng cn c cc my tm kim s
dng trong cng thc tnh ton th hng).
Bi tp:
8. Bi m
Google s bi m cm t tm kim nu n xut hin trong tiu , a ch URL v th m t. V
d khi ti ln Google tm kim vi t kha hc seo
Bi 3: Ti u hnh nh
Trong bi ny chng ta s c hc v:
Th m t nh
Tn nh
Ch xung quanh nh
Kch c v nh dng nh
Th m t nh
ti u th m t, bn cn bit b tr t kha hp l trong ni dung th ny. Mc ch ca th m
t nh ng nh tn gi, l m t nh. Nu trnh duyt ca bn khng th c c hnh nh, n s
hin th ni dung th m t nh, gip bn bit nh ni v ci g. V vy b sung ni dung th m t
nh l vic lm khng th thiu, n tt cho c my tm kim ln ngi dng.
My tm kim cng ging nh ngi khim th. N khng th nhn thy nh ca bn. hiu ni
dung ca nh n hon ton da vo th m t nh v cc ni dung xung quanh nh. V vy bn khng
c qun chn t kha vo trong th ny.
Th m t c cu trc nh sau:
Tn nh
Cng ging nh th m t, ti u tn nh bn cn chn t kha hp l trong tn nh. Nu tn
nh c 2 t tr ln, phn cch cc t ny bng du gch ni. V d: tu-khoa-cua-ban.jpg, lu i tn
trc khi ti nh ln website hoc server ca bn.
Ch xung quanh
Nhng on ch nm pha trc, pha sau hoc hai bn (nu c) (bao gm on ch thch nh)
cng c nh hng n th hng ca hnh nh trn bng kt qu tm kim. m bo rng nhng on
vn bn ny lin quan cht ch n hnh nh ng thi c chn t kha v cc cm t lin quan.
Vn bn neo
Nu mc ch ca bn l SEO hnh nh, ng qun chn t kha vo trong vn bn neo ca nhng
links tr n hnh nh ca bn. y l yu t gip hnh nh ca bn tng hng.
Kch c v nh dng nh
Theo kinh nghim ca cc chuyn gia SEO, bn nn s dng nhng hnh nh c kch c hp l.
Hnh nh qu nh th ngi dng s phi cng mt ln nhn. Hnh nh qu ln th s lm ko di thi
gian ti trang. Tuy nhin, vn c ngoi l nu hnh nh l hnh i din (thumbnail), cc hnh
infographics cn kch c ln m t ni dung.
Bi tp:
Th tm kim vi t iphone, v tm nhng hnh nh khng lin quan n dng in thoi ny.
L gii ti sao nhng hnh nh ny li c mt trong bng kt qu.
Ti u qu
Trng lp ni dung
1. Ti u qu
Ti u Onpage qu l s dng qu nhiu k thut SEO trn trang, kt qu l th hng khng
thy u, c khi li b Google pht. Vic ny c th khc phc bng cch ti u li trang v mc c th
chp nhn c.
Khi bn sa cha nhng li ny v Google d qut li trang web v ghi nhn s sa cha,
Google s g b hnh pht cho bn.
2. Trng lp ni dung
Tt nht l tuyt i trnh vic trng lp ni dung gia cc trang web trn website ca bn cng
nh vi cc trang web bn ngoi. Vic ny s lm cho ni dung ca bn b gim gi tr, v gy ra nhm
ln cho ngi dng ln my tm kim.
Khi Google nhn thy ni dung trng lp, n s u tin ni dung t cc website uy tn trong khi cc
website km uy tn hn s phi xp sau.
Nguyn tc trn cng p dng cho vit blog. C rt nhiu blog ch n gin i copy li ni dung t
cc blog khc.
Google tha kh nng bit mt ni dung do ai vit ra, v s cho nhng ni dung th hng cao
hn cc ni dung i sao chp. Tuy nhin c mt ngoi l khi cc website sao chp c uy tn cao hn
(PR cao hn), chng i khi c xp trn website ca bn.
Ngi dng s ch truy cp nhng trang web ny mt ln v thi gian h trn website ny cng
rt ngn. y cng l mt yu t tnh th hng cho website. V th nhng website dng ny s dn
mt th hng. V vy, thay v vit ni dung xoay quanh t kha, hy vit ni dung hng ti ngi
dng.
Ngoi vic chn t kha chnh vo th tiu , ni dung th tiu phi tht hp dn. Vi v d
trn, chng ta c th vit li th tiu nh sau:
6. Cc li khc
Mt k thut khc cng li thi l n ch. Vic ny c th thc hin bng nhiu cch. K thut
u tin, rt n gin l nhng ni dung nhi nht t kha vo khu vc di cng ca trang web. V l
vn bn nhi nht t kha nn ngi c s khng thch, tuy nhin do c t pha di cng ca
trang web nn ngi dng s him khi nhn thy. Vic ny gi y khng mang li kt qu v Google
hiu r cu trc ca mt trang web cng nh hnh vi ngi dng. Google bit rng nhng on vn
bn phn cui trang thc ra ch nhm mc ch SEO, nng cao th hng v do khng quan tm
nhiu n nhng on vn bn ny. Vi Google, phn ni dung gi tr nht l phn m ngi dng nhn
thy u tin khi h mi ti website ca bn. l phn ni dung m h nhn thy ngay lp tc m
khng phi cun trang web.
CHNG 4
Cc yu t k thut trong SEO
Bi 1 : V sao phi nghin cu cc yu t k thut trong SEO?
Bi 2 : D qut v lu d liu
Bi 3 : M trng thi HTTP l g? Chng c dng khi no?
Bi 4 : ng dn URL Cu trc v cch ti u
Bi 5 : Trng lp ni dung v cch khc phc
Bi 6 : Tc site Tm quan trng v cch ti u
Bi 7 : Sitemap v RSS Feeds Tm quan trng v ti sao?
Bi 8 : Nhng li thng gp
Bi 9 : Nhng tool cn bit
Bi 10 : Cu hi kim tra
tr thnh mt ngi lm SEO gii, bn cn phi bit cch hot ng ca my tm kim, cch n
tm ra ni dung mi, cch n hiu v xp hng trang web ca bn. iu ny s gip bn nng cao cht
lng website hin c v trnh mc phi nhng li m mi ngi thng hay mc phi.
Bi 2: D qut v lu d liu
Trong bi ny chng ta s hc v:
D qut
S website XML
Lu d liu
JavaScript
Flash
Frames
Cookies
Emulating Googlebot
o Hnh nh
o File PDF
La chn loi th mc
1.D qut
Cc my tm kim tm thy ni dung nh nhng ch robots (cn c gi l con b tm kim, tn
ting anh l "bots," "spiders," hoc "crawlers") lin tc gh thm cc website. Chng ng thi ln theo
ng link trn cc website tm ra cc website mi. Nhng ng link ny c th l link ni b,
hoc link tr ra ngoi. Nh b tm kim c th khm ph tt c cc ni dung trn trang web , cng
nh ni dung ca cc website khc.
Trong khi, s website XML gip my tm kim d dng khm ph website ca bn, n khng
gip tng th hng cho website ca bn. N n gin ch gip b tm kim tm ra ni dung ca bn d
dng hn m thi.
3. Lu d liu
Khi b tm kim tm ra mt trang web, n c ng thi lu cc ni dung cng vi a ch URL
ca trang web vo h thng my ch ca mnh. Qu trnh lu tr d liu ny cn c gi l indexing.
Vic Google index mt trang, cng ging nh vic chng ta m mt quyn sch hay mt tp ch,
photocopy mt bi bo no , ri t bn sao vo mt file c cng ch vi bi bo, ni bn c
th tm li n bt c khi no cn n.
Nh cc bn bit, cng ngh mi gip tng cht lng website, gip website thn thin hn, hp
dn hn vi ngi dng. Tuy nhin, chng cng gy ra nhng kh khn nht nh vi my tm kim.
c th l cc cng ngh di y:
a) JavaScript
Kh nng ca Google c ci thin nhiu trong vic d qut file JavaScript, nhng vn cha
t n mc hon ho. Trong khi Google ang c gng ngy m hon thin mnh tng kh nng
c hiu JavaScript, bn khng nn ph thuc vo iu ny. Bn cn m bo nhng ni dung quan
trng nht ca mnh u nm trong code HTML.
b) Flash
Google thng bo rng: N c th hiu file Flash nh dng .swf tt hn trc y, trong khi
vn cha kh nng c hiu file Flash Video. Tuy Google c th c c ni dung Flash, n
vn gp kh khn trong vic rt ra chnh ca mt file Flash t nhng hnh nh ring l. l do:
Flash l phim.
V nhng l do ny, bn nn trnh s dng Flash bt c khi no c th. Flash c th lm cho website
ca bn hp dn hn, sinh ng hn nhng bn ch nn s dng hn ch. Thm Flash vo website cng
ging nh cho thm ht tiu vo bt cho. N c th lm bt cho ca bn ngon hn, v thm hn nu
bn s dng va phi. Nhng chc chn bn khng mun n mt bt cho qu cay, qu nng. Tng
t vy, Flash khin cho website ca bn th v hn, nhng bn chc chn khng nn lm mt website
hon ton bng Flash, hoc c qu nhiu ni dung Flash.
c) Frames
d) Cookies
Cookies l mt file lu d liu v lch s s dng Internet ca ngi dng. V d, mt cookie c
th c mt website s dng ghi nh thng tin v bn, do vy website c th bit bn l mt
ngi truy cp hon ton mi hay l mt ngi tng truy cp trc kia.
Thc t l cookie c th nh hng n cng vic d qut website ca b tm kim. Website khng
th to cookies cho b tm kim ging nh lm cho ngi dng. V d vi trng hp trn, b
tm kim s ch thy duy nht ng tin mc nh trong khi khng thy tt c nhng ng tin cn
li.
Trc khi s dng cng c ny, bn cn khai bo v chng minh mnh l ch ca website ny
vi Google Webmaster Tools.
1. Trn trang ch Webmaster Tools, ng nhp vo ti khon Google ca bn, click vo website
bn mun kim tra
2. Trn Dashboard (l thanh menu nm bn tri mn hnh), Click vo Crawl (D qut), chn
Fetch as Google trong menu s xung
3. Trong hp thoi pha trn cng, g vo ng dn n trang web m bn mun kim tra
4. Trong danh sch s xung, la chn loi fetch m bn mun. xem website trng th no
di mt ca Googlebot, chn Web.
5. Click Fetch.
Mt khi googlebot hon thnh vic fetch trang web ca bn, bn s nhn c mt ng
link success m bn c th truy cp xem website di con mt ca Google.
Bn cnh , Google cn cung cp cho bn m trng thi cng nh code HTML m Googlebot
nhn c
Ngoi file HTML, trn website bn cn tm thy nhiu nh dng file khc. Di y l nhng nh
dng ph bin nht v cch ti u chng:
Hnh nh:
Cc my tm kim c th nhn ra hnh nh nhng khng th hiu hay xem hnh nh nh con
ngi. hiu hnh nh, n s da vo:
1. Th m t nh v tn nh
3. Cc lin kt tr n nh
File PDF
My tm kim c th d qut v lu tr file PDF. Tuy nhin, v file PDF c chc nng kh ngho
nn v khng p nh mt trang web nn c th bn khng mun ngi dng tm n cc file ny.
Bn mun s dng cc phin bn HTML thay th cho cc phin bn PDF.
Bn c 2 gii php. Bn c th ngn chn my tm kim, khng cho n truy nhp, v t ngn
chn file pdf ny xut hin trn bng kt qu tm kim. Vic ny c th thc hin bng cch t cc
file PDF vo trong mt th mc (nh: /assets/) v khng cho b tm kim truy cp vo th mc ny
thng qua file robots.txt (bn s tm hiu k hn trong bi tip theo).
Gii php th 2 cng l gii php tt hn l chn tag canonical tr ti phin bn HTML ca file
PDF ny. Vic ny m bo file pdf ny cng khng xut hin trong bng kt qu tm kim trong
khi gi tr ca cc link tr n file PDF ny s khng b mt i m s c chuyn sang phin bn
HTML.
2. Th Meta Robots: t trong phn head ca 1 trang web v iu khin cch b tm kim tng
tc vi ni dung cng nh cch hin th trang web trn kt qu tm kim
Ngn chn lu d
C C
liu
G b ni dng khi
c s d liu ca Khng C
Google
Cc loi lnh
Robots.txt:
Tuy nhin, hy nh rng, k c khi bn s dng file robots.txt chn b tm kim truy cp vo ni
dung ca bn, Google vn c th khm ph ra ni dung ca bn v a n vo bng kt qu tm kim
nh nhng cch khc. V d, thng qua ng link m cc trang web khc tr n trang web . Kt
qu l, a ch URL ca cc trang web cng nh vn bn neo ca cc lien kt tr n cc trang web ny
c th xut hin trong bng kt qu tm kim. Thm vo , trong khi b tm kim ca cc cng c tm
kim ln u tn trng ch dn trong file robots.txt, mt vi b tm kim khc th khng. V file robots.txt
ch l bng ch dn, nn nhng ngi c mc ch xu hon ton c th b qua chng v vn d qut
ni dung website nh thng. V l do ny, theo chng ti cch an ton nht l t password bo v
cho cc file hoc th mc ny
Bn nn s dng file ny khi mun ngn b tm kim d qut mt trang web hoc ton b website.
V do , trang web cng khng b lu vo c s d liu ca my tm kim. Nhng bn khng th s
dng phng php ny g b trang web khi CSDL ca my tm kim khi n c lu vo t
trc. File Robots.txt c th ngn chn truy cp n c mt th mc hoc n mt trang web c th.
Cch ny cng hay c s dng ngn chn b tm kim truy cp vo cc file khng thuc nh
dng HTML nh hnh nh, file PDFs, file Microsoft Office
Meta robots
Chn thuc tnh noindex vo th meta robots ngn chn ni dung xut hin trn bng kt qu
tm kim.
Khi b tm kim nhn thy thuc tnh noindex trn mt trang web, Google b qua trang web
khng a n ln bng kt qu tm kim, k c khi c cc trang web khc tr link ti n. Cn nu ni
dung tn ti trong CSDL ca Google, h s g b hon ton nhng ni dung ny. Ch , vi cc
my tm kim khc khng phi l Google, tc dng ca th meta ny s c khc bit
Khi vit file robots.txt, vic u tin l xc nh r n s nhm ti loi b tm kim no? Hay loi
b tm kim no s phi tun theo ch dn trong file ny. c th l Googlebot (ca Google), hoc b
ca nhng cng c tm kim khc.
Sau khi bit r mc tiu, vic tip theo l xc nh nhng ni no trn website m b tm kim
khng c cho n. Vic ny thc hin bng cch lit k tt c nhng th mc, nhng trang web m
con b khng c truy cp vo.
Di y l v d ca 1 file robots.txt:
Disallow: /register.html
Disallow: /assets/
Disallow: /category/
Sitemap: http://vietmoz.net/Sitemap.xml
6. nosnippet Yu cu my tm kim khng c hin th thng tin miu t v trang trn bng
kt qu
Di y l v d v mt th meta robots
Bi tp:
Ti liu
M trng thi chnh l bin bo bo cho b tm kim bit trang web c phc v n hay khng? Khi
Googlebot, Bingbot hoc cc my tm kim khc truy cp vo website, my ch web s tr v mt s
thng tin, trong c m trng thi. Thng tin ny cho b tm kim bit n c th tip tc truy cp vo
website hay khng, nu c th x l ni dung trn website nh th no.
2. 301. Trang web c di chuyn vnh vin ti v tr mi. B tm kim cng nh ngi dng
s c a ti trang web mi. Gi tr ca cc link m hin thi tr v trang web c cng s t
ng chuyn sang cho trang web mi. iu ny s rt c li cho th hng cho trang web mi.
3. 302. Trang web c di chuyn tm thi n v tr mi. B tm kim cng nh ngi dng s
c a ti trang web mi. My tm kim khng cn g b trang web ny khi CSDL, ng
thi gi tr ca link vn c dnh cho trang web c.
4. 404. Trang khng c, khng cn tn ti hoc khng th truy cp. My tm kim s xa trang
web khi CSDL v ngi dng s nhn c mt trang 404 nu truy cp vo trang web ny.
6. 503. Trang web tm thi khng phc v. Ngi dng v b tm kim nn quay li sau. M 503
rt hay c dng trong giai on bo tr website.
1. http://www.seoconsultants.com/tools/check-server-headers-tool/
kim tra m trng thi ca tt c cc trang trn website ca bn, s dng cc cng c di y
Ti liu hu ch:
Bi tp:
Cu trc ca a ch URL
Cch ti u a ch URL
Other Considerations
o SEO-friendly parameters
1. Cu trc
Mi ng dn URL u bao gm t nht 4 phn
3. Tn min (domain)
4. Tn min cp cao nht (Top Level Domain (TLD)): .com, .org, etc
2. Subdomains
Subdomain l tn min ph hoc tn min con v l mt b phn ca mt domain ln hn. V
d trong cc ng dn url nh: http://mp3.zing.vn, http://news.zing.vn, http://tv.zing.vn l subdomain
ca tn min zing.vn, v zing.vn n lt mnh li l tn min con ca tn min cp cao nht .vn
3. Cch ti u
ng dn URL c nh hng n th hng website. c th hng tt, a ch URL ca bn:
3. C cha t kha
1. Du gch ni v d: http://vietmoz.net/tin-tuc-seo/So-luong-1-khong-anh-huong-truc-tiep-den-thu-
hang-trang-web-219/
http://vietmoz.edu.vn/co-so-vat-chat/#ban-do
Homepage Canonicalization
Camel Casing
Mirrored Sites
International Sites
Tag/Category Pages
Phin bn in
Mobile
Tham s URL
Cc trang tm kim
S phn trang
Tn sn phm tng t
Trng lp trang ch
1. domain.com
2. www.domain.com
3. domain.com/index.html
4. www.domain.com/index.html
Gii php
Vic s dng subdomains ni chung khng c khuyn khch v khng thn thin trong SEO. Tuy
nhin, i khi bt buc phi c v yu cu hot ng ca doanh nghip. Mt trong nhng vn m
subdomain c th gy ra l vic trng lp ni dung.
S dng lin kt tng i cng vi subdomain. Hu qu: Trng lp gia subdomain v domain
chnh
S dng lin kt tng i cng vi https. Hu qu : Trng lp gia phin bn http v https
Gii php
Trang Tag/Th mc
Vi cc blog, vic s dng tag v category c th gy ra trng lp ni dung khi mt trang tag/category
c ni dung ging vi mt/nhiu trang tag/category khc.
Tag: trng lp
X X
ni dung
Tag: seo X X X
Tag: cch lm X X
Tag: b kp X X
Tag: ni dung X
Tag: sng to X
Category: SEO X X X
Category: Cch
X X
lm
Category: Ni
X X X
dung
Gii php
Gii php ph thuc vo cch bn s dng tags v categories cng nh s lng tags v categories
bn s dng cho mi bi vit. Nu bn s dng t categories v nhiu tags (ging nh phn ln mi
ngi), s dng noindex, nofollow cho tt c cc trang tag. Trang categories c th gip ni dung ca
bn c index y . Ngc li, nu bn s dng nhiu categories v t tags, s dng noindex v
nofollow cho tt c cc trang categories.
V d:
1. www.domain.com/trang-1
2. www.domain.com/trang-1/print
Gii php
Gii php n gin nht l t th rel=canonical vo trang dnh cho vic in v tr n v trang chnh.
Nu bn s dng tham s phn bit trang in vi trang thng, bn c th t th rel=canonical trn
trang chnh v tr v chnh n. Gi y, tt c nhng phin bn khc ca trang chnh s t ng tr v
trang chnh, trong bao gm c cc phin bn in n. Kt qu l www.domain.com/trang-1/id=print s
c mt th rel=canonical tr v trang chnh www.domain.com/trang-1.
Di ng
iu tng t cng c th xy ra vi phin bn mobile ca trang web (phin bn dnh cho cc thit
b di ng nh smartphone, my tnh bng). Nu ni dung ging nhau trong khi a ch URL khc nhau,
my tm kim s bi ri khng bit u l a ch tt nht cung cp cho ngi dng.
1. www.domain.com/page.html
2. m.domain.com/page.html
3. www.domain.com/m/page.html
2 trang web cui c ni dung ging nhau, cng phc v cho cc thit b di ng nhng li tn ti trn 2
a ch URL khc nhau.
Gii php
Theo Wiki, CSS l mt loi code, quy nh cch trnh by cc ti liu vit bng ngn ng HTML v
XHTML.
Nu khng th lm c theo hng ny, bn chc chn nn s dng th rel=canonical tr t trang dnh
cho mobile v trang chnh. m bo pht hin trnh duyt chun xc nu ngi dng s dng laptop
hoc my bn truy cp vo a ch URL cho thit b di ng, h s c chuyn hng sang a ch
URL chnh.
Cc trang tm kim
Nhiu khi ngi dng mun tm kim trn website ca bn. V d tm kim tt c nhng cun sch c
ch Thuyt trnh trn website Bn sch online ca bn. Trang kt qu tr v c th ging vi
trang kt qu khi h tm kim theo ch Trnh by. iu ny s gy ra s trng lp ni dung. Ngoi
ra, kt qu tm kim cng c th ging vi trang th mc Trnh by. Th tm kim trn mediamart.vn
vi 2 t kha my xay v my xay sinh t, bn cng s thy nhng kt qu tng t.
Gii php
Gii php l thc hin noindex, follow trong meta robot ca cc trang ny. Hoc s dng robots.txt
yu cu my tm kim khng d qut cc trang ny.
Bi vit hay nn c:
o tc ti trang web
Gii php
L do ln nht bn quan tm n vic tng tc cho trang web l v ngi dng cng nh chng
ta thch nhng trang web ti nhanh. tng lng khch hng, bn cn ch c bit n thi gian ti
trang web ca bn.
3. Con b tm kim cng b gii hn thi gian. y thc s l vn vi cc website ln. V vy,
thi gian ti trang cng nhanh, s lng trang web c index cng nhiu.
Lm th no o lng tc ti trang
T kha cnh k thut, c 3 yu t gip xc nh tc ti trang.
2. Tng thi gian ti trang:Bao gm c thi gian tr li v thi gian ti v ton b trang (bao
gm c hnh nh, javascript). Thng s ny ph thuc rt nhiu vo server v rt c
googlebot quan tm. Bn c th s dng YSlow. o lng thng s ny.
3. Tng thi gian c c trang web hon chnh: Bao gm thi gian ti trang v thi gian ti
tt c cc file khc c c trang web hon chnh (V d AJAX). Rt kh xc nh chnh
xc thng s ny v n ph thuc nhiu vo my tnh v trnh duyt ca ngi dng, nhng vi
ngi dng y li l yu t quan trng nht. Trong s cc cng c hin nay, ch c Google
Analytics lm vic ny hiu qu nht. Tham kho bi vit sau bit cch s dng cng c ny
tracks page load speed bydefault.
D liu
Cc website ln thc hin nhiu cng trnh nghin cu v nh hng ca tc ti trang n doanh
thu ca h.
2. Google nhn ra rng: c thm 0.5s vo thi gian tr v bng kt qu, lu lng truy cp li
gim i 20%
1. Nu thi gian tr li chm, hoc thi gian ti v cc yu t tnh ca trang web chm. Hy nng
cp server, cho php caching hoc s dng mng phn phi ni dung.
2. Nu thi gian ti cc yu t tnh ca trang chm gii quyt bng cch ti u code hoc cho
php caching nhiu hn na.
3. Tc ti ton b trang chm: iu ny thng xy ra vi nhng trang web phc tp, c nhiu
thnh phn. Bn ti u bng cch ti u code hoc hp nht cc thnh phn bn ngoi.
Bi tp:
So snh pagespeed ca 2 website ang cnh tranh nhau trn bng xp hng. Tm xem c s lin
quan no gia tc ti trang v th hng website khng?
o XML Sitemaps
o nh dng
o Cch to ra Sitemap
o HTML Sitemaps
Nhng iu bn nn trnh
Sitemaps c cc SEO v ngi qun tr website s dng thng bo cho Google v cu trc site
c th l nhng trang web no hin c trn website ca h.
RSS feeds c s dng thng bo cho ngi c nhng ngi ng k nhn RSS khi website
c ni dung mi.
Cui cng, chng ti s gii thiu RSS feeds v cch s dng chng cho mc ch SEO cng nh cho
hot ng ca doanh nghip.
1. XML
2. HTML
XML Sitemaps
XML sitemaps c xy dng da trn eXtensible Markup Language (XML), hay ngn ng nh du
m rng - Mc ch chnh ca XML l n gin ha vic chia s d liu gia cc h thng khc nhau,
c bit l cc h thng c kt ni vi Internet. tm hiu v XML v cch s dng n, hy gh
thm W3C W3Schools.com tutorials.
nh dng
< url>
< loc>http://www.domain.com/</loc>
< lastmod>2012-01-01</lastmod>
< changefreq>monthly</changefreq>
< priority>1.0</priority>
</url>
ngha
<loc> (bt buc) Khai bo a ch URL y ca trang, bao gm loi giao thc (http hay https) v
gch cho. a ch ny khng c di qu 2048 k t.
<lastmod> (khng bt buc) Khai bo thi im cp nht gn nht ca trang web. nh dng ngy thng
l Nm-Thng-Ngy.
Lun lun
Hng gi
Hng ngy
Hng tun
Hng thng
Hng nm
y l hng dn dnh cho b tm kim, v hon ton khng nh hng n tn sut index ca b tm
kim.
<priority> (khng bt buc). Khai bo u tin ca trang web so vi cc trang web khc trn website.
Qun tr web s dng thng s ny bo trc cho b tm kim bit trong s tt c cc trang web hin
c trn website, trang web no quan trng hn, trang web no t quan trng hn.
Gi tr thay i t 0.0 n 1.0 vi 1.0 l quan trng nht. Gi tr mc nh (nu bn khng thit lp) l
0.5.
</urlset>
Cng c to Sitemap
C nhiu cng c gip to sitemap XML cho website ca bn. 3 cng c ph bin nht l:
1. http://www.xml-sitemaps.com/
2. GsiteCrawler
3. IntelliMapper
XML sitemaps cng c th to bng tay, nhng nu l 1 website ln hoc mt site trung bnh nhng
c cp nht thng xuyn s l mt cng vic bun t, n iu v tn nhiu sc. Do , bn nn
s dng nhng h thng qun tr ni dung hoc nhng nn tng khc c chc nng t ng to sitemap
v pings my tm kim (thng bo cho my tm kim bit website ca bn c ni dung mi hoc va
c cp nht).
Thng bo vi my tm kim
Sitemap: http://vietmoz.net/Sitemap.xml
Website ln
1. 50,000 URLs, v
Sitemap: http://moz.com/blog-sitemap.xml
Sitemap: http://moz.com/ugc-sitemap.xml
Sitemap: http://moz.com/profiles-sitemap.xml
Sitemap: http://app.wistia.com/sitemaps/2.xml
HTML Sitemaps
Nhng iu cn trnh
Theo cuc phng vn (this interview), vi Duane Forrester ca Bing t thng 09/2011, Bing c th
khng cn tin tng mt sitemap nu c trn 1% ng dn trong c li. Duane ni:
2. Mt URL c li 404
kim tra sitemap ca mnh c li khng, bn c th s dng Map Broker. Ti file sitemap ca bn
ln v bn s bit sitemap ca mnh t s im bao nhiu. Hoc bn cng c th s dng Screaming
Frog:
RSS feeds, vit tt ca Real Simple Syndication, tm dch chia s tin tc Web n gin, thc t. y l
cch chia s ni dung ph bin trn mng Internet. N cho php ngi dng Internet ng k vi mt
website ngay khi web c ni dung mi h s c thng bo thng qua trnh c RSS.
Thng tin m ngi dng nhn c bao gm phn tm lc ni dung trang web v link n phin bn
y ca trang web . Thng tin ny c cung cp di dng mt tp tin XML c gi l 1 RSS
Feed.
2. Chn Disallow: */feed vo file robots.txt. Dng lnh ny s loi tr URL ca cc feed
Bi tp:
Tm mt v d v HTML sitemap
Bi 8: Nhng li thng gp
Trong bi ny, chng ta s hc v:
Li th Canonical
Khng c sitemap
Disallow: /
3.Li th Canonical
Th canonical bt u c a vo s dng t nm 2009. y l cch m my tm kim s dng
gii quyt cc ni dung trng lp.
Li th canonical thng gp l:
Thay vo , redirect ln lt tng trang con trn website c sang tng trang trn website mi. Vic
ny s m bo cc trang con trn website mi s nhn c gi tr link v lu lng t website c.
iu rt hu ch cho th hng ca cc website mi ny.
Chui chuyn hng 301 cng c th lm cho bn mt th hng. Chui chuyn hng l: Mt a
ch URL1 (START) c chuyn hng n URL2 (OLD), sau URL2 ny li c chuyn hng
n URL3 (NEW). Nh hnh minh ha di y:
K thut ng phi l: Vn gi nguyn chuyn hng 301 t OLD sang NEW. Tuy nhin, Start cng
nn c chuyn hng n NEW m bo gi tr ca link khng b mt mt. Tm li, bn nn lm
nh hnh di y:
Khi di chuyn mt website n mt domain mi, hoc 1 a ch URL mi, ngi thit k web i
khi s dng chuyn hng 302 thay v 301. Nh bn bit, 302 c ngha l di chuyn tm thi, cn
301 l Di chuyn vnh vin
Vi chuyn hng 302, site mi s khng nhn c gi tr link t site c (link equity). Th hng
v lu lng truy cp website s tt gim nu bn s dng 302 thay v 301.
Non-static URLs
Non-static URLs (URLs ng), c bit trong trng hp URL s dng tham s phn bit ngi
dng, hoc phin), c th gy ra trn lp ni dung. iu ny rt hay xut hin nhng website ln. Do
, bn nn s dng URL tnh, c nh cho tt c cc trang web bt c khi no c th. Trnh s dng
mi loi tham s.
Khng c sitemap
Nhiu website cng mc phi li khng c sitemap XML. Bn c hc v cch to v gi
sitemap n my tm kim nn ti khng nhc li y.
Firebug
SEObook Toolbar
SEOmoz Toolbar
Ref Control
Screaming Frog
Xenu
Trnh duyt ny l cng c c lc trong vic kim tra m ngun ca trang web. s dng, click chut
phi ln trang web (khi bn ang s dng Chrome) v chn Kim tra phn t (inspect element)
Firebug
Chc nng tng t nh tnh nng Kim tra phn t ca Chrome, nhng l mt trnh cm (plugin)
cho FireFox
SEObook Toolbar
1. Lm ni bt/nh u cc thnh phn trn trang gip bn kim tra nhanh v d dng
SEOmoz Toolbar
y l mt toolbar ci trn FireFox cho php bn bt/tt JavaScript, xem v chnh sa cookies,
bt/tt CSS, hin th/chnh sa thng tin ca cc thnh phn trn trang.
Screaming Frog
Xenu
Mt cng c d qut khc cung cp nhiu d liu hu ch: v d s lt click n mt trang web.
Bi tp:
Ci t phin bn min ph ca Screaming Frog v phn tch cc lin kt ngoi (cc lin kt tr
ra cc domain khc) ca mt domain no .
XML Sitemap
Links
2. Lit k 2 cng ngh Web gy kh khn cho vic d qut v lu d liu ca my tm kim?
3. Lit k 2 cch kim tra xem trn website ca bn c bao nhiu trang c Google index?
Gi sitemap ca website ln Google thng qua Google Webmaster Tools. Cng c s cho bn bit bao
nhiu trang web c index
Robots.txt
Chuyn hng 301: Chuyn hng vnh vin, rt tt cho SEO, v 90% gi tr ca ton b link (link juice
hay link equity) s c chuyn t trang c sang trang mi => Mang li th hng tt cho trang mi
Chuyn hng 302: Chuyn hng tm thi, khng tt cho SEO => Khng nn dng, v ton b gi tr
ca link s khng c chuyn t trang c sang trang mi.
CHNG 5
Interactive robots.txt
Bi 1 : Kin thc c bn
Bi 2 : Chn c th mc
Bi 3 : Cho php mt ng dn c th no
Bi 4 : Chn mt loi b c th
Bi 5 : Add multiple block
Bi 6 : Khai bo User-agent c th
Bi 7 : C bn v k t i din
Bi 8 : Chn tham s
Bi 9 : Chn nh dng ca file
Bi 10 : Ch ra v tr sitemap XML
Bi 1: Kin thc c bn
Bn c nhiu cch iu khin hot ng ca b tm kim nh nhng g bn hc c trong
chng trc. Robots.txt l mt file vn bn nm th mc gc ca domain (v d
www.example.com/robots.txt). File ny c s dng rng ri, cho php ngi qun tr web iu khin
truy cp ca mi loi b tm kim.
Cch chn mi loi robots, khng cho chng truy cp vo mt vng no trn website
User-agent: *
Disallow: /secret.html
p n:
Disallow: /secret2.html
Bi 2: Chn c th mc
Nu sau tn th mc, bn chn thm du xc trc (trailing slash), v d: Disallow: /private/, ton
b th mc ny s b chn, mi th trong th mc s b chn.
Bi tp: Chnh sa lut di y n chn truy cp ton b th mc tn secret thay v trang secret.html
User-agent: *
Disallow: /secret.html
Tr li:
User-agent: *
Disallow: /secret/
Bi 3: Cho php mt ng dn c th no
Bn cnh vic chn mt trang web c th, vi robots.txt bn c th cho php b tm kim truy cp
mt hoc mt vi trang web c th. Lu rng vic cho php b truy cp l mc nh (nu khi lp web
bn khng vit thm lut vo file robots.txt, mc nh b tm kim c th truy nhp tt c cc trang web
trn website ca bn)
Bi tp: Chn th mc /secret/, nhng cho php truy cp 1 file trong th mc ny /secret/not-secret.html/
User-agent: *
Disallow: /secret/
Tr li:
User-agent: *
Disallow: /secret/
Allow: /secret/not-secret.html/
Bi 4: Chn mt loi b c th
Nhng cu lnh m chng ta va hc s chn mi loi robots. Vic ny thc hin bi cu lnh u
tin User-agent: *. Mun chn ring mt con robot c th, chng ta ch vic thay du * bng tn con
robot .
User-agent: *
Disallow: /secret/
Tr li:
User-agent: googlebot
Disallow: /secret/
Tr li:
User-agent: googlebot
Disallow: /secret/
Thm lnh chn ton b cc loi b tm kim, khng cho chng truy cp bt k trang web no
trn website. Vic ny s chn tt c cc robot truy cp vo website, trong khi vn cho php googlebot
truy cp tt c cc trang ngoi tr /secret/
User-agent: *
Disallow: /
User-agent: googlebot
Disallow: /secret/
Bi 6: Khai bo User-agent c th
Nhiu khi bn mun mt loi b no hot ng c th theo cch bn mun. V d bn mun b
tm kim hnh nh ca Google hot ng khc vi b tm kim chnh ca Google. Bn c th lm iu
ny trong robots.txt, cc con b tm kim s tm xem c cu lnh c th no dnh cho chng khng. V
d, nu c 2 nhm cu lnh, mt dnh cho googlebot ni chung v mt ch dnh ring cho google-bot
hnh nh, khi con b tm kim hnh nh ca google s tun theo nhm cu lnh th 2. Nu khng c
nhm cu lnh no dnh ring cho b tm kim hnh nh, chng s tun theo nhng lnh ca googlebot
ni chung, tc l nhm cu lnh th nht. bit thm v cc loi b tm kim ca Google, hy tham
kho ti other specialist googlebots
User-agent: googlebot
Disallow: /secret/
Tr li:
User-agent: googlebot
Disallow: /secret/
User-agent: googlebot-images
Disalow: /copyright/
Disallow: /secret/
Bi 7: C bn v k t i din
K t i din b l i, do vy Disallow: /private* s hon ton ging vi Disallow: /private. Tuy
nhin, k t i din s hu ch khi bn mun theo tc cng lc vi nhiu file c tn tng t nhau.
Du (*) s thay th cho vic khng c k t no, hoc bt k k t no c php (bao gm /, ?...)
news.html
news1.html
news1234.html
newsy.html
news1234.html?id=1
Bi tp: Chnh sa mu sau y ch chn nhng trang c ui .html trong th mc blog thay v chn
ton b th mc blog.
User-agent: *
Disallow: /blog/
Tr li:
User-agent: *
Disallow: /blog/*.html
Bi 8: Chn tham s
K t i din cng thng c s dng chn mt tham s no . Mt cch lm iu ny
l cu hnh cho h thng ca bn t ng thm vo a ch URL c nhiu hn 4 thnh phn on m
sau y: ?crawl=no. Nu a ch URL c 3 thnh phn, n s l /facet1/facet2/facet3/, khi thnh phn
th 4 c thm vo, n s tr thnh /facet1/facet2/facet3/facet4/?crawl=no.
Nu b tm kim tm thy a ch URL c cha *crawl=no, n s khng truy cp vo trang web na.
Bi tp:
Thm lut Disallow vo file robots.txt chn truy cp vo bt k trang no cha crawl=no
User-agent: *
Disallow: /secret/
Tr li:
User-agent: *
Disallow: *crawl=no
Nhng nu chng ta ch mun chn file.htm m khng mun lm nh hng ti file.html th phi lm
sao. V d vi nhm lnh di y:
User-agent: googlebot
Disallow: .jpg
Thot tin, bn c th tng rng ch c nhng file .jpg mi b chn. Nhng trn thc t n s chn c
nhng file kiu nh explanation-of-.jpg.html
User-agent: *
Disallow: .jpg
Tr li:
User-agent: *
Diallow: .jpg$
User-agent: googlebot
Disallow: /secret/
Tr li:
User-agent: googlebot
Disallow: /secret/
Sitemap: http://vietmoz.net/Sitemap.xml
CHNG 6
Nghin cu t kha
Bi 1 : Th no l nghin cu t kha?
Bi 2 : Gi tr ca vic nghin cu t kha
Bi 3 : Cc loi t kha
Bi 4 : Gii thiu cng c nghin cu t kha ca Google
Bi 5 : Bt tay xy dng danh sch t kha u tin ca bn
Bi 6 : Nhm t kha theo tng ch
Bi 7 : M rng danh sch t kha
Bi 9 : Ti liu tham kho v cng c h tr
Bi 10 : Cu hi kim tra
Bi 1: Th no l nghin cu t kha
Trong bi ny chng ta s c hc v:
Nghin cu t kha s gip ni dung trang web ca bn tha mn chnh xc nhu cu khch hng tim
nng ca bn. N ng thi gip bn xy dng cu trc website chun SEO website ca bn c th
hng cao vi nhiu t kha mt lc.
To ra tng vit bi
a. To ra tng vit bi
Mt khi bn xc nh c t kha m khch hng mc tiu ca bn thng tm kim, bn c
th vit bi xoay quanh nhng t kha ny. C 2 loi t kha ph bin: T kha cung cp thng tin v
t kha th hin mun mua hng. Bn cn vit bi xoay quanh nhng t kha ny.
2. Mc ch ca ngi dng
Mc ch cui cng ca bn khi lp web l thu ht ngi gh thm v nhng ngi s tr thnh
khch hng ca bn. Nu bn tm tm ra nhng t kha ng, bn s thu ht c nhng ngi c nhu
cu mua hng tht s, t s ci thin ROI (t l li nhun rng so vi chi ph ca bn).
Tm li, khi xy dng danh sch t kha, bn s mun nhm n nhng t s mang li cho bn
nhiu khch hng nht, ch khng ch l ngi tm kim thng tin n thun.
Google Trends
D liu ny, cng vi bng kt qu tm kim, gip chng ta hiu r hn v hnh vi v tm l ngi
dng. Nhng d liu ny trc kia ch c c t bn nghin cu th trng tn km v i hi nhiu
cng sc. Thng qua cng c tm kim, ta c th bit chnh xc xu hng tm kim ca ngi dng. V
d, khi s dng Google Trend v tm kim vi cm t bnh st xut huyt. Khong thi gian cm t
ny c tm kim nhiu nht cng l khong thi gian cn bnh ny ang honh hnh, bn s c thng
tin nhanh chng v cc k chnh xc. Bn c th s dng cch ny vi bt k ch no m bn quan
tm.
Tm li, nghin cu t kha s gip bn xut hin trn bng kt qu tm kim v c th l trang
1. Nu bn khng vit ni dung hng n t kha , trang web ca bn s khng khng th xut hin
trn bng kt qu, bn s khng th c th hng tt. Nu bn khng c th hng tt, bn s khng c
khch hng v do khng kim c tin.
Sn phm no bn nn bn
Sn phm no bn khng nn bn
Bi tp:
Bi 3: Cc loi t kha
Trong bi ny, chng ta s hc v:
o xc nh mc ch
o tm kim nhng c hi mi
a. T kha thng tin: y l t kha c dng khi ngi dng mun tm kim thng tin.
b. T kha giao dch: Ngi dng s dng t kha ny khi mun thc hin mt hnh ng, mt giao
dch no . c th l ti v mt ti liu, mua mt sn phm, ng k thnh vin, t ch mt dch
v Nhng ngi ny c th mun tm kim thng tin, nhng mc ch cui cng ca h l hon thnh
vic g . V d: qun o gi r, mua laptop vaio
c. nh hng: Ngi dng tm kim theo cch ny khi h bit trang web h mun ti l g. V d:
Google Chrome, Google Chrome, Facebook, eBay.
2. Tm ra nhng c hi mi
Chng ta cng c th phn loi t kha theo lng tm kim ca n. Google c ln ni rng: 20%
t kha tm kim trn Google l nhng t cha h c tm kim trong 90 ngy trc . iu ny c
ngha l lin tc c nhng t kha mi ra i, c hi dnh cho bn chnh l nhng t kha ny. Trung
bnh mi ngy c hn 1 t lt tm kim trn Google, do mi qu s c 18 triu t kha mi ra i.
Nhng t kha mi ny thng c s lng tm kim nh, nhng b li cnh tranh thp hn v do
d ti u hn. Ti u nhng trang web ny khng i hi nhiu cng sc, v vi mc canh tranh
thp, chng ta c th ti u cho nhiu website hn.
biu di y, trc X l chiu di t kha, trc Y l lng tm kim. Ni chung, t kha cng di,
lt tm kim cng nh v cnh tranh cng thp.
http://moz.com/blog/how-big-is-your-long-tail-whiteboard-friday
Bi tp:
Theo bn, nhng t kha di y thuc nhm no: Tm kim thng tin, giao dch hay nh hng?
Th vin T Quang Bu
Lch s H Ni
Mua v xe bus u
o To tng t kha
o Cc loi match
C mt vn khc vi cng c ny. Khi bn s dng Google Keyword Tool nghin cu t kha,
cng c s cung cp mt list nhng t kha lin quan nhng thc t list ny khng y . i khi
chng b qua nhng t kha cht lng, th s lm bn mt i mt lng khng nh khch hng tim
nng. c bi vit di y, v bn s hiu l do v sao li vy http://moz.com/blog/be-careful-using-
adwords-for-keyword-research cng nh cch khc phc.
b. To tng t kha
c. Cc loi match
d. S lng tm kim
Google thu thp d liu t khp ni trn th gii. Google cng c th bit ngi dng ang s dng
my bn, laptop hay thit b di ng tm kim thit b.
Cng c nghin cu t kha ny c kh nng xut nhng t kha lin quan da trn t kha bn
nhp vo. Tnh nng ny cho php bn thu thp mt lng ln d liu, l nhng t kha m bn c th
cha bao gi ngh ti.
C. Loi so snh
C 3 loi so snh v mi ci dng cho mt vic nht nh. Ni chung, chng ta mun chnh xc s
lng tm kim ca mt t kha, v phn ln SEOs s chn so snh chnh xc
Chng ta s xem qua nh ngha ca Google v 3 kiu so snh v v d thc t minh ha s khc bit
ca 3 kiu so snh ny.
So snh rng: Cho bn bit tng s lng tm kim ca mt t kha v cc t khc c lin quan n
n. y l s lng tm kim ca t kha cng vi t ng ngha, t lin quan v cc bin th khc
ca t bao gm c dng vit sai chnh t ca t .
V d:
Mo tn gi 140
140 ny l tng s lng tm kim cho t mo tn gi v cc t lin quan bao gm: b quyt tn gi
thnh cng, hc cch tn gi hay, cch tn tnh nng
Mo tn gi 100
hc cch tn gi hay 10
S khc nhau c bn gia so snh rng v so snh cm t l vi so snh cm t, cc t lin quan phi
cha chnh xc t kha ang tm kim
d. S lng tm kim
Trong phn ny, chng ta s cng tm hiu mt trong nhng thng s quan trng nht bn cn thng k
v a vo trong bo co t kha.
Chng ta s s dng nh ngha chnh thc ca Google v b sung thm nhng v d thc t gii
thch thm v nhng khi nim ny:
Bng 0 English
Khi bn ch ch danh mt ngn ng hoc mt khu vc c th, s liu tr v l s liu dnh ring cho
khu vc . Cng ging nh trn, y l s liu trung bnh ca 12 thng gn nht v s thay i ty
vo loi so snh m bn la chn.
Bi tp: Gi s bn c mt website bn Apple iPads. Chng ta bit rng nu ngi dng tm kim vi
cm t mua iPads 3, c ngha l 90% h s l khch hng tim nng ca bn. Vy ngoi cm t rt
cnh tranh ny, cn nhng cm t no khc c th mang li doanh thu cho bn khng? Hy s dng
Google Keyword Tool tm ra cu tr li?
4. Chn mc tiu cho chin dch, Khu vc: Vit Nam, ngn ng: Ting Vit
6. Click vo Ly tng
Hy tm nhng t kha khc c th mang ti khch hng tim nng cho bn?
l:
1. ipad gia re
2. gi ipad mini
4. gi ipad
5. bn ipad c
Ti l ngi thit k ha
Thit k logo
Thit k website
Ti sinh sng v lm vic H Ni, nhng ti c cung cp dch v cho bt k ai trn lnh th Vit Nam
Khng c g c bit
3. Anh y sng H Ni nhng c th cung cp dch v cho bt k ai trn ton lnh th Vit Nam
Thit k logo
Thit k website
Thit k logo H Ni
Thit k website H Ni
Ln lt tr li 6 cu hi trn v vit ra b t kha u tin ca bn. Thm cng nhiu t kha cng
tt, min l chng miu t chnh xc doanh nghip, sn phm v dch v ca bn.
Theo kinh nghim ca chng ti, bng cch phn loi v nhm t kha, chng ta s n gin ha
v rt ngn thi gian nghin cu t kha.
Vt tennis
Giy tennis
Bao vt tennis
Cng vt tennis
Vt cu lng
Bao vt cu lng
Cng vt cu lng
Hn vt cu lng
Tennis
Vt tennis
Giy tennis
Bao vt tennis
Cng vt tennis
Cu lng
Vt cu lng
Bao vt cu lng
Cng vt cu lng
Hn vt cu lng
Trong khi nhm cc t kha, bn nh nhm cng nhiu t kha vo cng t nhm cng tt tin
cho vic nghin cu t kha sau ny.
Bi tp : Quay tr li vi danh sch t kha ca Mr Thnh. Bn th nhm cc t kha cho anh ta xem
sao?
Thit k logo
Thit k logo
Thit k logo H Ni
Thit k website
Thit k website
Thit k website H Ni
Mt khi bn c c danh sch t kha gc, chng ta nn tm cch ti a ha doanh thu bng cch
b sung thm nhng t kha tim nng khc m hin gi chng ta cha bit. Ngoi danh sch t kha
gc, cn rt nhiu t kha lin quan khc m c th c ngi dng s dng nhiu hn, c tm kim
nhiu hn trong khi b cnh tranh t hn.
Tin tt l c rt nhiu cng c min ph gip bn tm ra nhng t kha dng ny, min l bn c kinh
nghim c th pht hin ra nhng c hi tim nng.
Bn cn nh danh sch t kha ca chuyn gia thit k ha Mr Thnh. Chng ta s cng m rng
danh sch t kha ca anh y s dng cc cng c sau:
You'll remember Leonie's Graphic Design from the Google Keyword tool lesson. We're going to expand
her keyword list using:
Ln lt s dng cc cng c trn v danh sch t kha ca bn s c m rng thm ra. Hy xem
cch Mr Thnh xy dng danh sch t kha nh th no v p dng vi trang web ca bn nh.
1. Google Trends
Cc t kha mi ca Mr Thnh: logo design, logo p, lm logo, thiet ke logo, thit k web, thit
k website. ng qun, sp xp nhng t kha mi vo cc th mc tng ng.
C th bn khng bit, y chnh l mt trong nhng cng c nghin cu t kha hiu qu nht.
Google s xut tt c nhng t v cm t lin quan l nhng cm t c tm kim nhiu nht
m c cha t kha ca bn.
Vi danh sch bn, ngoi tr thit k logo online free v thit k logo bng photoshop, tt c
nhng t kha cn li u ph hp vi lnh vc ca Mr Thnh, v anh ta c th b sung vo danh sch
t kha ca mnh.
Tng t, ngoi tr thit k web vi dreamweaver v thit k web vi wordpress v thit k weeb min
ph, tt c cc t cn li u c th b sung vo danh sch t kha.
Bc 3: Sng to t kha
Chng ti bit, vic ny c v hi th cng. Nhng tu chung li, chng ta ti u web phc v
con ngi, ch khng phi my tm kim. y chnh l phng php nghin cu th trng th v nhng
y hiu qu v bn s ngc nhin v nhng kt qu m n mang li
Dch v to logo
Mu thit k logo p
B sung chng vo danh sch t kha, kim tra thm mt ln na xem chng c ph hp vi ngnh
kienh doanh ca bn cng nh s dng Google keyword tool kim tra lng tm kim.
Hin gi, chng ta c b t kha kh y . Bc cui cng l tm thm nhng t kha lin
quan qua b cng c Keyword Planner ca Google.
Bn lm vic ny bng cch copy ton b t khavo u tin Sn phm hoc dch v ca bn
trong phn Tm kim tng t kha v nhm qung co
Chn khu vc cng nh ngn ng mc tiu cho chin dch (Vit Nam v Ting Vit). Click vo
ly tng. Bn c chuyn n trang kt qu. Click vo tng qung co menu ngang,
bn s nhn c danh sch nhng t kha lin quan cng vi s lng tm kim i km. Click vo
biu tng Ti v v bn s c danh sch nhng t kha lin quan km theo y thng tin v lng
tm kim v mc cnh tranh ca chng. B sung cc t mi ny vo danh sch gc.
Tm li chng ta c 3 bc
Bc 1: Lc danh sch gc
Kt qu cui cng:
T 6 t kha gc, sau mt thi gian ngn hin gi Mr thnh c trn 50 t kha vi lng tm kim
t trung bnh n ln. Khng phi tt c nhng t ny u c s dng nhng t nht chng ta c
ci la chn.
Bi tp:
Trc khi chuyn sang nhng phn tip theo, chng ti mun m bo rng bn bit cch lp danh
sch t kha chun. C th, bn nn c:
Bn c lm theo quy trnh ny khng? Tuyt, vy chng ta chuyn sang phn tip theo.
Vn l Google da nhiu vo hnh vi ngi dng quyt nh nn hin th trang web no. Nu
mt trang web c v tr tt nhng khng c truy cp nhiu hoc thi gian ngi dng s dng trn
trang qu ngn, sau khi vo trang mt thi gian ngn ngi dng li quay li bng kt qu v la
chn trang web khc, th trang web s b mt th hng. V vy khi tm ra c t kha, bn cn
vit li ni dung trang web tha mn yu cu ngi dng. Nu h tm kim thng tin, hy cung cp
thng tin. Khi h tm kim sn phm, hy cung cp sn phm. C th kh khn hn, nhng ngi dng
s yu thch website ca bn hn.
Cch d nht tnh ton lin quan ca ni dung website vi t kha l to ra mt thang ca
ring bn.
Relevancy 1 2
Scale
1-Rt lin quan 2 - Kh lin quan 3 - Khng lin quan
Here are publicly available free tools that even the most seasoned SEO professional cant Cng c:
Mergewords: http://mergewords.com/
Ti liu hu ch
Bi tp:
a. Vit ni dung
4. Ngoi Google Keyword Planner, lit k 3 cng c bn c th s dng m rng danh sch t kha
a. Google auto-suggets
b. Google Trend
c. Wordtracker.com
S cp
Trung cp
Cao cp
CHNG 7
Information Architecture
Bi 1 : Gii thiu v Information Architecture
Bi 2 : Cc loi iu hng tiu biu
Bi 3 : Nhng hn ch ca my tm kim
Bi 4 : S dng sitemap tm ra nhng li trong cu trc website
Bi 5 : Lin kt ni b
Bi 6 : iu khin cc my tm kim
Bi 7 : Gii thiu v Faceted Navigation iu hng nhiu chiu
Bi 8 : Cu trc cc website quc t
Bi 9 : Cng c
Bi 10 : Ti liu tham kho
o i t trang chnh (hoc nhng trang quan trng) n trang con, bn s i theo nhng
con ng no
Hc xong chng ny, bn s hc c nhng k thut tt nht cng nh cc l thuyt lin quan,
nhng li thng gp cng nh cc cng c v phng php lun nng cao cht lng cu trc site.
Thi gian m ngi dng mt tm ra th h mun l du hiu ca vic iu hng tt hay xu.
Trong SEO, vic ny c biu th bng s lt click m ngi dng cn i t trang chnh n trang
cha thng tin v sn phm hoc dch v m h ang tm kim. y l nhng trang kim tin ca bn.
v vy, s lt click n trang ny cng t cng tt. Bn cnh , tp trung link cho nhng trang ny
tng th hng ca chng trn bng kt qu tm kim.
Cu trc phng
u im ca vic s dng cu trc phng l: Tng s lng site c index, tn dng ti a cc t kha
di
Cu trc su
Nhc im ca cu trc ny: S lng trang c index hn ch (do b tm kim s khng d qut
qu su) v khng SEO hiu qu cc t kha di.
Link juice hay sc mnh ca link l lng PageRank m mt trang web trn mt website c th
truyn cho mt trang web khc (bn trong hoc bn ngoi website ) thng qua mt ng link. Mt
trang web cng c nhiu inbound link (backlink) l link tr n trang web t cc trang web khc,
n cng c nhiu link juice v do c th truyn li cho cc trang web khc.
Bi tp:
Bi 3: Nhng hn ch ca my tm kim
Trong bi ny chng ta s hc v:
Lm cch no kim tra bn cache ch c text ca mt trang web?
Trc khi tm hiu su hn v nhng cng c ny, bn cn bit cch kim tra bn cache ch cha
text ca mt trang web.
lm vy, tm n Google v g cache:, theo sau bi trang web m bn mun kim tra. V d,
kim tra bn cache ca trang ch vietmoz.net, s dng cu truy vn sau:
cache:www.vietmoz.net
JavaScript
JavaScript rt c a thch trong cc website ngy nay. Tuy vy, nhiu khi cc file ny li cn tr
hot ng ca b tm kim. iu ny thng xy ra khi mi ngi mun tng s linh hot ca thanh
iu hng chnh nh bn thy trong hnh di y:
Bn cng c th kim tra hot ng ca JavaScript bng cch nhn vo bn text only cache ca
trang web. Nu link vn cn sau khi tt javascript, my tm kim c th d qut link bnh thng. Ngoi
ra bn cng c th s dung web developer extension, cng c c th ci t trn c Chrome v Firefox
Flash
V d, website
Website ny c giao din rt p, nhng trong bn m Google nhn thy bn ch cha text, th hu
nh khng c ni dung g, nh bn s thy di y:
Flash c s dng nhiu trong th gii web v n c nhiu u im. N gip website ca bn sinh
ng hn, li cun hn vi khch hng. Nhng bn cn hiu mt thc t l b tm kim khng th c
v d qut cc ni dung Flash.
AJAX
kim tra xem Google c th xem c ni dung ca bn khng, lun lun so snh nhng g bn
nhn thy vi nhng g Google c th nhn thy (bn cache ch cha text ca trang web)
Nhng hn ch khc:
Ti thi im hin ti, Google vn gp kh khn khi phi i mt vi cc file hnh nh, video v
iFrames. iu ny ng ngha vi vic, bn khng nn s dng nhng loi ni dung ny. V d, mt s
website mun tn dng vic a ch vo trong hnh nh gip giao din website p hn. Nhng bn
cn tuyt i hn ch iu ny v Google khng th c c ch trong nh.
Bi tp:
S dng cm truy vn cache:domain.com. Xem bn cache ca c 3 loi site: site HTML, site
c s dng iu hng javascript v site flash
d qun l, thay v cho mi sitemap cha 50,000 a ch URL bt k, phn chia a ch URL
vo sitemap da trn cu trc website. Bn cn quyt nh xem nn chia site theo chiu dc hay chiu
ngang. Xem hnh minh ha di y:
Nh sp xp a ch URL vo sitemap theo cu trc website, chng ta c th nhanh chng pht hin
ra trang web no cha c index, t c bin php kim tra v khc phc.
Bi 5: Lin kt ni b
Trong bi ny, chng ta s hc v:
Ti sao lin kt ni b li quan trng vi th hng website?
Ni chung, nhng trang web quan trng hn thng c tr ti nhiu hn. Chnh v l , lin kt
n cc trang web quan trng thng xut hin trn thanh iu hng chnh, nm phn trn cng mi
website.
Di y l video tho lun nhng u v nhc im ca nhng cu trc URL khc nhau cho cc
trang sn phm ny:
http://www.youtube.com/watch?v=j7XOy2cz0aQ
Vy chng ta cn lm g trong tnh hung ny? Hy cng tm hiu nhng cch khc nhau lin
kt gia cc trang quan trng (v d trang th mc ny vi trang th mc khc).
Cc site khc nhau gii quyt vn theo nhng cch khc nhau. V d, trang web hotels.com t
link n th mc chn trang (footer links)
Khng ai bt bn phi c thanh iu hng chnh v thanh ny khng nht thit phi nm trn u
website, nhng bn nn lu rng nu thiu n, hiu qu ca lin kt ni b s gim xung. Bn phi
cn nhc k cng trc khi mun loi b thanh ny vic s gy kh khn cho ngi dng v my tm
kim ni dung vi vic lm cho website c th tr nn mt m hn mt cht.
V d, trn thanh iu hng chnh ca Moz, chng ta thy c blog, tool, community, v y cng
chnh l nhng ni dung quan trng nht trn Website.
Breadcrumbs
V d trang ti liu SEO offpage, s dng breadcrumb link ngc tr li trang Xy dng link,
vi vn bn neo cng l ti liu SEO offpage l t kha m trang ny ang hng ti.
Mt ni khc t link ni b l sidebar hay thanh bn. Trong qu kh, cc website thng t
cc link quan trng v tr ny. Ngy nay, v tr ny thng u tin dnh cho cc ni dung lin quan.
V d vi website du lch c th l im n c a thch nht hoc nhng bi bin khc
http://moz.com/blog/smarter-internal-linking-whiteboard-friday
Khi a ch URL ca mt trang web thay i, khng thay i link tr n trang web
ng dn tng i v ng dn tuyt i
Thay v
Khi a ch URL ca trang web thay i, khng thay i cc ng link tr n trang web
S dng chuyn hng 301 chuyn hng t a ch URL c sang a ch mi s gip bo ton
90% sc mnh link. Vi cc link tr t bn ngoi, nh th ny l . Nhng vi cc link ni b th sao.
Bn hon ton c th thay i chng! Vy th hy t cp nht link ni b m bo c c 100%
sc mnh link thay v ch 90%.
Bi tp:
Bi 6: iu khin cc my tm kim
Trong bi ny bn s hc v
Nhng cu lnh ph bin dng trong th meta robots
Robots.txt
Vic ngn chn my tm kim truy cp vo nhng ni dung bn khng mun chng truy cp v lu
d liu cng quan trng nh vic m bo my tm kim c th truy cp mi ni dung quan trng trn
trang web ca bn. Tt c cc cng ty tm kim ln u tun th theo tiu chun ngn chn my tm
kim (giao thc hot ng ca robots) (http://en.wikipedia.org/wiki/Robots_exclusion_standard), c
ngha rng trc khi tm hiu ni dung website, chng s tm n file robots.txt, c ni dung
xem chng c th gh thm khu vc no trn website. s dng hiu qu cc cng c ny, bn cn
hiu bit nht nh phn bit s khc nhau gia d qut v lu d liu.
Meta name=robots
Index,follow
V l mc nh nn bn khng cn chn tag meta ny trn trang web. Tuy nhin mt vi loi CMS
s t ng chn tag ny vo code. Cu trc HTML ca thuc tnh ny l:
<html>
<head>
<title>Tn trang</title>
</head>
Noindex,Follow
Noindex,NoFollow
Mt ch cui cng v vic s dng th Meta robots. Mc nh, meta robots p dng vi tt c cc
loi robots. Nu bn ch mun chn mt hoc mt vi loi robots c th no , bn c th thay th
robots bng tn ca con b tm kim m bn mun chn. V d, bn mun googlebot khng index
trang web nhng follow theo tt c cc link trn trang web , hy s dng cu trc sau:
Ci t Webmaster Tools
B cng c qun tr Web ca c Bing v Google (Webmaster Tools) gi y c chc nng gip bn
hng dn Google cch x l vi cc trang web c cha tham s, th m trc kia c th gy nhm ln
vi my tm kim. Chi tit bn c th tham kho di y:
Robots.txt
nh dng c bn ca Robots.txt
User-agent: *
Disallow: *
Sitemap:
Sitemap: http://www.domain.com/sitemap.xml.
Webmaster Tools h tr bn kim tra cu trc ca file robots.txt, m bo bn khng chn nhng
trang quan trng, v d Trang ch.
S dng 2 hp di y (di danh sch sitemap), bn c th chnh sa file robots.txt trc khi lu
n li. Lu kim tra li mt ln na trnh trng hp cc trang web quan trng b chn.
Bi tp:
Ngi dng rt thch iu ny, v h thng iu hng ny cho php vic thm, bt nhiu loi tiu
ch tm kim khc nhau v ngay lp tc nhn c kt qu tng ng. Thng thng, khi mua hng,
tm l ngi dng s nh sau:
V d v iu hng nhiu chiu, bao gm c chiu lin tc (gi) v chiu gin on (hng sn
xut)
V y l kt qu m h nhn c:
iu hng nhiu chiu c rt nhiu u im v n gip ngi tm kim d dng v nhanh chng
tm ra sn phm v dch v m h mun.
It is easy to create spider traps of endless crawl-paths through the addition and removal of facets
Vic tm kim theo chiu c th gy ra trng lp ni dung. V d, danh sch nhng my laptop
c kch thc mn hnh 15 v gi di 18 triu c th hon ton ging vi danh sch cc my
tnh c mn hnh di 15, gi di 18 triu v c h tr HDMI
It is easy to specify systems that are hard to crawl or index because the compelling user
experience of live updating, AJAX and complex JavaScript can easily ignore simpler crawl
paths
Nu mt website s dng iu hng nhiu chiu v gy kh khn cho my tm kim th vic khi
phc li s thn thin ca n vi my tm kim l mt nhim v v cng kh khn. Chng ta s i su
tm hiu nhng bin php gii quyt mt phn vn ny nhng bi sau. By gi, chng ta hy
tp trung vo nhng k thut gip ti u iu hng nhiu chiu ngay t u:
Cch d nht l chn b tm kim. m bo nhng chiu bn quan tm khng b chn, my tm kim
c th thu thp mi ni dung trn website ca bn. Gi cho URL n gin, m bo n l text links
thng thng khng ph thuc vo JavaScript hoc cc tham s khc (nh phin), nu bn mun xut
hin trn bng kt qu
Mt quy tc vng nhng thng b b qua l d cc tiu ch tm kim c b sung theo th t no, th
vi cng mt b tiu ch, kt qu s tr v duy nht 1 a ch URL. C th, thm tiu ch kch thc
mn hnh sau tiu ch kch thc cng s tr v cng mt a ch URL nu ta thm tiu ch kch thc
mn hnh trc. Vi ngi thit k Web, y l mt thch thc khng nh v rt kh iu chnh mt
cu trc tn ti. Bn cnh , cn m bo mt a ch URL p, c cha t kha cn hng ti:
V d:
Nh Mike ni trong bi vit di y, vic ny c th thc hin bng cch chnh sa file robots.txt
nh sau: (http://moz.com/blog/building-faceted-navigation-that-doesnt-suck)
User-agent: *
Disallow: /*crawl=no
V sau :
To ra nhng lut pha server m s nh ngha khi no nn thm thuc tnh crawl=no vo a ch
URL. Nu theo tiu ch trn, bn s b sung crawl=no t chiu th 3 tr i.
B lc
Bn c th tham kho thm v cch ti u dnh cho cc website thng mi in t qua video di
y: http://www.youtube.com/watch?v=Md5oAgVv3zs
http://moz.com/blog/information-architecture-faceted-navigation-duplicate-content-oh-my
http://moz.com/blog/building-faceted-navigation-that-doesnt-suck
Phn trang
Phn loi v lc
Bi tp:
Gh thm trang mediamart.vn, xem cch h s dng iu hng nhiu chiu trn Website.
xut mt vi gii php gip trang web thn thin hn vi my tm kim?
Cc vn then cht cn lu khi tin hnh cu trc phin bn quc t cho trang web ca
bn
Nhng li ph bin trong qu trnh trin khai cu trc website quc t
Tng quan
Cu trc website quc t thng khng c nhiu khc bit so vi cc cu trc thng. Do , bn ch
cn ly gn nh ging ht cu trc website ca phin bn trong nc p dng vo phin bn quc t.
C th s phi c mt s thay i nh cho mt s website, nh thay i v chng loi sn phm, hng
mc, nhng cu trc tng quan ca website phi ging tng t nh cu trc website chnh.
S khc bit chnh y l trang ch quc t s phi t di trang chnh. iu c ngha l trang
s c t link tr v hn so vi trang chnh.
Nn gi nguyn cu trc thng tin ca site gc v p dng ton b cho trang web chnh
M rng
Nu bn d kin s dng nhiu ngn ng ca cc nc khc nhau trn mt trang web, chng ti khuyn
ngh bn nn s dng subfolder (v d: example.com/uk, example.de). iu cho php s lng link
ti a c th i qua tt c cc site. S c thm rt nhiu kh nng ccTLDs (v d nh example.co.uk,
example.de) tip cn vi ngn ng ca nc gn hn. Bn nn s dng phng php ny nu cng
ty c mt i ng marketing ring bit v c ngun nhn lc thc hin ng thi nhiu chin dch
khc nhau.
C th thy rng hin ti subdomain cng mang li rt nhiu gi tr hn trc, tuy nhin vn cha
th bng domain chnh.
Nn t lin kt u hoc cui trang nu bn ch c di 4 phin bn quc t cho trang web ca mnh
Nhng li ph bin:
Mt s trang web phc v i tng khch hng, ngi c t nhiu quc gia khc nhau thng cho
php ngi dng la chn quc gia ca mnh lm trang ch (v d: distilled.net/). T ngi dng s
vo c trc tip phin bn ca nc mnh chn. iu ny s gip s phn b lin kt gia tt c
phin bn ca trang web c hiu qu, tuy nhin c mt thc t l khng phi tt c th trng cc
nc u ging nhau v ng u, dn n s lng lin kt n phin bn chnh ca trang web (th
trng chnh) s b gim ng k. Trang ch ca phin bn chnh ny cn c hin th ngay th mc
gc (v d: distilled.net).
Trong mt s trng hp, ng lin kt cho php la chn quc gia c m ha trong JavaScript.
iu ny s gy kh khn v cc cng c tm kim thng khng c kh nng x l lin kt trong
JavaScript. Google cng cp n vn trong thi gian gn y, v cng c nhiu kin ngh
ci thin. Mc d c th cc cng c tm kim s ci tin cng ngh v c kh nng c c ni dung
trong JavaScript, vn c rt nhiu ri ro khi m ha (code) cc iu hng chnh v cc dng lin kt
chnh vi JavaScript.
Thng thng, trn cc dng u tin ca trang web thng cung cp mt menu cho php ngi dng
c th thay i ngn ng. Tuy nhin iu ny li l mt vn v cc cng c tm kim khng th x
l menu ty chn ny. Do , cc cng c tm kim khng th truy theo mt cp bc mong mun l t
trang chnh ri mi qua cc phin bn quc t ca trang web, gy cn tr dng lin kt n cc phin
bn quc t.
Trong mt s trng hp, phin bn quc t ca mt trang web vn c lin kt tr n, tuy nhin b
ri vo tnh trng No-followed. N gip cn tr vic sao chp ni dung (thng l i vi cc quc
gia khc nhau nhng s dng cng mt ngn ng nh Anh v Hoa K)
C th trnh tnh trng sao chp ni dung bng cch bin son li ni dung v ch r trn Google
Webmaster tool rng n nhm n mt quc gia khc. Nu mun gi li ni dung, thay v vo mc
No-flollowed, bn nn block ton b th mc vi file robots.txt.
Thm ch ngay c khi ngi dng la chn quc gia, bn cng vn nn cung cp lin kt u hoc
cui trang ngi dng c th thay i nh v ca mnh.
Trang web chnh nn c load khi ngi dng truy cp vo v cn c popup gip ngoi dng la
chn quc gia thch hp. iu ny l rt quan trng v Google thng truy t a ch M, nu bn
mun load ni dung khi ngi dng la chn quc gia, Google s khng th tm ra ni dung ca bn.
Khng s dng JavaScript hoc menu la chn ngn ng cho php ngi dng la chn quc gia ca
mnh
Nu bn t nhn din IP, hy cho ngi dng la chn, v chc chn rng h c th thay i phin bn
m h ang cn.
Bi 9: Cng c
Di y chng ti s gii thiu mt vi cng c chnh m bn c th s dng kim tra cu trc iu
hng v m bo my tm kim c th d qut tt. y l nhng cng c hu ch m chc chn bn
nn s dng t nht mt trong s chng
Nhng tool ny gip bn tm ra nhng li trong cu trc website. Cng c s gip bn bit my tm
kim c th d qut nhng menu ng hoc kim tra xem n c th c c nhng ni dung no trn
trang web. Vi chng ti, cng c Mozbar l ngi bn khng th thiu trong qu trnh lm SEO v n
cho php bn nhn trang web ca mnh di con mt ca tt c cc loi b tm kim.
Bi tp:
Enable/Install the Web Developer Toolbar and begin getting acquainted with its features.
o Slideshow: http://www.slideshare.net/a4uexpo/successful-information-architecture-
richard-baxter
CHNG 8
Nghin cu i th cnh tranh
Bi 1 : Gii thiu v nghin cu i th cnh tranh
Bi 2 : Phn tch mc cnh tranh ca mt t kha c th
Bi 3 : Phn tch cng ty v website i th
Bi 4 : Phn tch h thng link
Bi 5 : Competitive Link Growth
Bi 6 : Cc cng c v ti liu tham kho hu ch
Bi 7 : Cu hi kim tra kin thc
2. Nu c, th dng cch no va hiu qu, va tit kim thi gian v cng sc.
Trong SEO, i th cnh tranh ca cng ty thuc 2 nhm chnh: trn th trng v trn bng kt
qu tm kim
i th cnh tranh trn th trng l nhng cng ty, doanh nghip bn cng mt loi sn phm nh
bn v c th kinh doanh trn mng hoc khng. H c th khng tht s ni bt trn bng kt qu tm
kim. H c th c website, nhng n c th khng c th hng tt vi nhng t kha m bn ang
nhm ti. D vy, h vn l i th ca bn. V bn phi thu thp c danh sch nhng i th mnh
nht trong nhm ny.
i th trn bng kt qu tm kim: l nhng trang web ang cnh tranh cng mt t kha vi bn,
nhng h c th khng phi l nhng ngi bn hng ging bn. V d: Bn ang SEO trong lnh vc
bt ng sn, t kha Chung c Golden Palace. y l kt qu bn s thy trn trang 1 ca Google.
Trong s 4 kt qu trn, ch c 3 ngi l i th trc tip ca bn v h cng l nhng ngi mi gii
bt ng sn. Kt qu cn li, t baomoi.com, l mt trang tin tc, h khng c mc tiu ging bn. H
l i th trn bng kt qu tm kim nhng khng phi l i th cnh tranh trn th trng ca bn.
Bi tp
Kt qu tr v l nhng thng tin hu ch lin quan n t kha , nh l s lng tm kim trong khu
vc cng nh s lng tm kim ton cu v phn trm cnh tranh ca t kha . Tuy nhin, mc
d nhng thng tin ny rt hu ch, thng tin cn hu ch hn l danh sch 10 trang web top u,
cng vi im uy tn ca cc domain v im uy tn ca trang web
Cng c cng cho bn bit c bao nhiu domain ang tr lin kt ti 10 website ng u . Bn xem
thng tin ny bng cch cun bng bo co xung v nhn vo ct Root Domain Linking Root
Domains,
So snh nhng thng s ny vi cc thng s trn website ca bn, v t hi mnh nhng cu hi sau:
Quan trng hn, bn c th ci thin nhng thng s ny trong tng lai gn khng?
Bn cn bit rng: vic xy dng link i hi rt nhiu thi gian v cng sc. Tri li, nu bn vi vng
xy dng link bng nhng link cht lng thp bn c th b my tm kim ch v pht.
Sau khi xem tt c cc thng s ny, v so snh chng vi website ca bn, bn cn quyt nh xem
liu mnh c kh nng v thi gian SEO cho nhng t kha ny khng. Nu cu tr li l khng,
bn nn dnh thi gian cho nhng t t cnh tranh hn cho n khi domain v trang web ca bn
sc mnh SEO cho cc t kha cnh tranh. Bng di y cho bn bit t l click ca 10 v tr u
tin trn bng kt qu, v nhng website nm ngoi 10 v tr ny hu nh khng nhn c click no.
Bn cnh , bn c th kim tra trc tip trn cng c tm kim bng cch g vo t kha v kim tra
kt qu tr v thuc loi no (m bo tnh nng c nhn ha kt qu tm kim b tt). Vi nhng
cp nht gn y ca my tm kim, c bit l ca Google, kim tra trn cng c tm kim l , bn
khng cn thm cng c no khc.
Kt qu video, hnh nh
Danh mc sn phm
Tin tc
PPC
Nhng thng tin thu thp c gip bn bit c i th ang s dng hnh thc no cnh tranh
vi bn. N cng cho bn bit nhng cch khc m bn c th s dng xut hin trn bng kt qu
tm kim thay v nhng cch truyn thng nh: ti u hnh nh, videoNu bn cnh vic kinh doanh
online, bn c mt ca hng thc t phn phi v bn hng, bn nn ng k ti khon Google Places.
Tng t, k c nu t kha ca bn qu cnh tranh v bn ngh mnh khng th chen chn vo top 10
kt qu u tin, tm nhng cch khc xut hin trn bng kt qu. V d Google c nhiu loi bng
kt qu, bao gm: Google News, Google Images, Google Places, Google Store, Youtube, etc...
Bi tp
Chn mt vi t kha chnh v kim tra chng trn cng c keyword difficult tool ca Moz
So snh tham s site ca bn vi tham s ca i th cnh tranh trong bng tnh excel
Tm kim t kha trn Google v xem nhng loi kt qu no c tr v. Trong s ny, nhng
loi kt qu no m website ca bn c c hi t c th hng cao
Bi tp
Mt bc trong qu trnh nghin cu i th cnh tranh l thc hin phn tch hot ng kinh doanh v
website ca i th. iu quan trng l bn phi hiu r nhng sn phm m i th ang kinh doanh
cng nh cch h qung b sn phm ca mnh trn mng.
Bn s hc c g t h?
2. H thng link
Ghi ch li cu tr li ca bn. y l t liu gip bn xy dng website ca ring mnh da trn vic
hc hi nhng im mnh v khc phc nhng im yu ca cc website i th. y chnh l kt qu
m vic phn tch mang li.
Tip theo, chng ta cn nghin cu cch m cc i th thu ht khch hng thng qua mng x hi.
Chng ta c th hc c nhiu iu t h, mc d khng th copy 100% cch lm ca h. Mt cng
ng tt khng th c c trong 1 sm 1 chiu. Do vy, bn cn hc tt c nhng g c th hc t i
th v sau thay i n sao cho ph hp vi hon cnh ca mnh.
Nhng cu hi bn cn t tr li:
Cng ty, doanh nghip ca h c ti khon Facebook, Google, Twitter hay khng?
Ni dung ca h c c chia s khng? S dng Topsy kim tra xem chng c c chia
s trn Google+ v Twitter khng?
Ghi li tt c nhng iu trn v cui cng ln k hoch cho chnh website ca mnh.
y l bc rt quan trng. Thng qua cht lng ni dung bn c th bit c i th cnh tranh
dnh bao nhiu s quan tm cho website ca h. Nhng ni dung cht lng l thi nam chm thu ht
link v lu lng n website ca bn. ng thi, n gip nu chn khch hng v khin khch hng
lun nh n trang web ca bn bt c khi no c nhu cu.
Trang web c cho php ngi dng li ni dung khng? V d thng qua bnh lun, ng
gp kin?
Trang web c nhng loi ni dung no? Thng thng, mt website s c nhng loi ni dung
sau:
o Bi vit
o Cc cu hi thng c hi
o Tin tc
o Hng dn
o Infographics l cch dng hnh nh m t thng tin, d liu hoc kin thc vi mc
ch gip ngi c hiu nhng thng tin phc tp ny mt cch nhanh chng v n
gin.
o Din n
ay l dch v chuyn pht hiu v thng bo nhng thay i v ni dung, c cng cp bi cng ty
tm kim Google. N s t ng thng bo cho ngi dng khi c ni dung mi trn website, blog,
video hoc nhm tho lun m cha nhng cm t hoc cm t m ngi dng t trc. Kt qu s
c tr v ti khon gmail ca bn. S dng Google Alert ( http://www.google.com/alerts ) bn s bit
nhng ni dung mi m i th va cp nhp ln website ca h. Bng cch ny bn s ngay lp tc
bit c nhng ni dung h mi cho ra i cng nh nhng website nhc n i th ca bn.
Di y l vi cu hi bn nn t t ra cho bn thn:
Trong qu kh, my tm kim s dng th t kha xc nh xem ni dung trang web mun ni v
ci g? Ngy nay, chng khng cn cht gi tr no trong SEO. Tuy nhin, nhiu qun tr website do
cha cp nht kin thc mi nn vn s dng v ti u th ny. Qua vic tm hiu th ny, bn s bit
c i th mun cnh tranh nhng t kha no. D vy, bn nn tp trung ch yu vo vic nghin
cu t kha ca bn thn thay v hon ton ph thuc vo nhng t kha m i th s dng.
Mt khi vic d qut xong, xut d liu ra file Excel v copy tt c cc thng tin vo cng c
TagCrowd, cng c cho php bn to ra m my t. T y, bn c th bit c t kha no c s
dng nhiu nht trong cc title ca website.
Bi tp:
La chn mt trong cc i th ca bn
o Mng x hi
o Chin lc ni dung
Bi tp
phn tch hiu qu, bn cn bit chnh xc d liu v h thng link ca h. Bao gm: H c bao
nhiu link, link tr n t cc trang web no Mt cng c gip bn bit y nhng thng
tin ny l Open Site Explorer. Bn c th phn tch ti a 3 website mi ngy vi cng c ny. Nu
ng k thnh vin (mt ph hng thng), bn s c kim tra khng gii hn. Tng t bn cng
thu c nhng d liu tng t t 2 cng c l Majestic SEO v Ahrefs.
To use Open Site Explorer, first type in the competitors site in the search box and select Search.
Kt qu tr v l danh sch tt c cc links tr v web bn va nhp. Lt qua danh sch link ny,
v lu nhng tn min c im uy tn cao. Trong trng hp ny, Vietmoz nhn c nhiu
link t hubspot, vkool.net v feedburner.com
Vit bo
Tip theo, bn cn bit lm th no i th c th nhn c nhng link ny. H bnh lun, vit bi
trn blog ca ngi khc kim link? Nu c, hy nghin cu quy nh ca blog xem bn
c th dng chin thut tng t khng?
Hai tham s quan trng nht bn cn l linking root domains (LRD) S lng domain t
link website v domain authority (DA) im uy tn ca domain.
Cch lm:
Bi tp
1. La chn 2 i th: Mt ngi ang ng top v s lng link v mt ngi khc c s link
tng ng vi bn
Cui cng, rt hu ch nu bn bit i th xy dng link bng cch no? c bit vi nhng i th
mnh nht ca bn, nhng ngi ang ng top trn bng kt qu tm kim. C th, bn cn bit chin
thut xy dng link ca i th: C phi h c xy dng u u, lin tc, chm m chc? H mt bao
lu xy dng h thng link?
Khi bn xy dng link tr ti website ca mnh, nhng thng tin ny chnh l ng lc gip bn tip
tc n lc xy dng link (bn cn bit xy dng link l mt cng vic kh khn, i hi rt nhiu thi
gian v cng sc), ng thi bn cng c th bit mnh c ang p dng ng chin thut hay khng?
Mt cng c gip bn bit lch s xy dng link l Majestic SEOs Backlink History. Phin bn cho
php bn so snh lch s xy dng link ca t nht 5 website.
th pha trn cho bn bit tng s lng link tr n website theo thi gian di, trong khi
th pha di tr v s lng domain tr n website.
Bi tp:
ng k ti khon ti Majestic SEOs Backlink History v thc hin phn tch backlink ca
bn cng nh ca i th cnh tranh
http://authoritylabs.com/
http://www.advancedwebranking.com/
http://ranktracker.moz.com/
http://tools.seobook.com/firefox/rank-checker/
s dng nhng cng c ny, to ti khon, thm tn website v t kha tng ng, v cc cng c
trn s t ng tr v v tr ca trang web trn bng kt qu tm kim.
SEM Rush: y l cng c tr tin, gip bn xc nh t kha quan trng nht, t kha s mang li lu
lng ln nht cho c website ca bn v i th.
User Experience
Social Media
Content Strategy
Link Building
PageRank
MozRank
Domain Authority
Page Authority
Majestic SEO
CHNG 9
Phn tch link
Bi 1 : Gii thiu v phn tch link
Bi 2 : uy tn v gi tr ca trang lin kt
Bi 3 : Mc lin quan v ni dung
Bi 4 : Vn bn neo
Bi 5 : S lng v cht lng link
Bi 6 : c im ca link xu
Bi 7 : Cng c phn tch link
Bi 8 : Hi p
Gi tr link c th xc nh bng:
Vn bn neo ca link l g
Nu link d kim, n chc chn khng phi l link nhiu gi tr, hoc nu c th gi tr
cng khng duy tr c lu
Bi 2: uy tn v gi tr ca trang lin kt
Trong bi ny bn s c hc v:
a dng ca link
Bit c gi tr link s gip bn bit cn u tin ly link u, t gip tng cao hiu qu ca
vic xy dng link. ng thi nghin cu link cng gip bn hiu v phn bit c chin lc xy
dng link ca cc i tng khc nhau bao gm: Cc website dn u, cc i th cnh tranh, nhng
ngi spam v innovative marketers
Ban u
PageRank l mt thut ton phn tch Link, t theo tn ca Larry Page, mt trong 2 ngi sng
lp ln Google. PageRank c s dng bi my tm kim Google, l thng s xc nh tm quan trng
ca mt website so vi cc website khc trn th gii Web.
Mt lin kt n 1 trang web cng ging nh mt phiu bu. PageRank ca mt trang ph thuc
vo s lng link tr n trang , cng nh PageRank ca ca cc trang t link (backlink). Mt trang
c link ti bi nhiu trang c PageRank cao th t nhin s c PageRank cao. Nu khng c links
no tr ti website, chng t website khng uy tn
Sau :
Nhng ngi qun tr website bt u tm cch thao tng bng kt qu tm kim bng cch mua bn
link. iu ny c ngha, bit c mi quan h thc s gia cc link (quan h mua bn, trao i, hay
t nguyn) (ever evolving array of link strategies), Google cn phi nghin cu su hn thay v ch da
vo link.
Vy Google lm th no?
u tin, bn phi hiu c gi tr ca domain v trang web. Thng s tt nht gip bn bit c
mt domain c gi tr khng, c uy tn khng l:
Biu di y minh ha mt thang loga. Gi s, trc Y i din cho PageRank hoc mozRank
v trc X l gi tr ca link (xc nh da trn s lng v cht lng link). rng tng PageRank
hoc mozRank t 0 ln 1 bn cn tng 10 gi tr trn trc X (t 0 ln 10). Nhng tng t 1 ln 2 bn
cn tng 90 gi tr trn trc X (t 10 ln 100)
y l hnh minh ha, v khng hn hon ton chnh xc vi cng thc m Google hay Moz s
dng.
internal PageRank l gi tr PageRank chnh xc. Chc chn, gi tr PageRank m chng ti s dng
s l mt s thp phn vi rt nhiu ch s sau du phy ch khng phi l s nguyn m bn thng
thy trn cc thanh cng c. ( http://www.mattcutts.com/blog/more-info-on-pagerank/ )
SEOmoz's page authority v domain authority: o lng kh nng mt trang web, mt domain hoc
subdomain c th c c th hng trn Google. Kt qu tr v nm trong thang s t 1 n 100. Kt
qu ny c xc nh thng qua vic tnh ton tng hp tt c cc thng s v link. Page Authority o
lng uy tn ca mt trang web, trong khi Domain Authority o lng uy tn ca ton b website.
Googles toolbar
SEOmozs toolbar
Dng Toolbar ca Moz, bn s ngay lp tc bit c mi thng s ca trang web bn ang xem
i khi nhng thng s ny b c tnh lm cho sai lch, do vy bn cn kim tra li mt ln na bng
cch t tr li nhng cu hi sau:
Website c phi l mt thng hiu uy tn khng? N c tn tui trong phm vi quc gia,
hoc quc t khng?
Nhng link t trn chn trang hoc thanh bn do b lp i lp li trn qu nhiu trang nn mang
rt t gi tr.
S lng link trn mt trang nh hng n gi tr ca mi link trn trang . Cng t link th
uy tn ca mi link cng nhiu. Theo kinh nghim ca chng ti, bn khng nn t qu 100
link trn mi trang web (100 links per page)
Nu bn c nhiu link tr n t cng mt domain, link u tin mang gi tr nhiu nht, nhng
link sau c gi tr gim dn. Nu nhiu link tr n t cng mt trang web, gi tr ca chng
ch tng ng nh 1 link.
Mc a dng ca link
Cc website uy tn thng c link ti t rt nhiu ngun khc nhau v cc site khc link n h
l do cht lng ni dung ca h ch khng nh bt k mt n lc xy dng link no. iu ny c
ngha a dng ha l rt quan trng v rt nhiu link thuc cng mt loi c th l du hiu ca vic
xy dng link qu . Link Detective l cng c gip bn t kim tra xem mnh c mc phi li ny
khng?
Bi tp:
Ti sao cn c s lin quan v ch gia trang t lin kt v trang nhn lin kt?
Link cng ch l s mang li li th ln cho website ca bn. Nu Google thy rng c nhiu
website uy tn v cng ch link ti bn, h cng s coi bn l mt website uy tn trong lnh vc .
Hn na, h thng link m c qu t link cng ch chc chn l kt qu ca vic xy dng link
qu v do khng t nhin. L mt ngi lm SEO chuyn nghip, bn mun c mt h thng link
mnh, m bo c yu cu v cht lng v s lng nhng bn cng khng mun b Google hay cc
my tm kim khc coi l spam. V l do ny, hn ch nhng link khc ch trong h thng link ca
bn:
Lm th no c c link cng ch ?
Th no l cng ch ?
Mc lin quan c th c nh ngha nhiu mc khc nhau, cng ging nh phn loi ng
vt. Con ngi l v d tt, chng ta c th thuc nhng nhm sau:
ng vt c v
Linh trng
ng vt c xng sng
Ni tht
Phong thy
Thit k
Vt liu xy dng
Bt ng sn
1. T cc cng c phn tch backlink nh Open Site Explorer, xut d liu backlink ra file Excel
2. S dng Screaming Frog SEO Spider d qut tt c cc link trong h thng link ny
T y, bn c th:
a) Phn tch h thng link cng ch ca i th xem cch h s dng nhng link ny
b) Tm ra nhng link khng cng ch trong h thng link ca bn, nhng link m Google c
th coi l khng t nhin v do s lm nh hng n th hng website ca bn
Thc t l d bn mun hay khng, lun lun c nhng link khc ch trong h thng link ca
bn v y l iu tt yu trong th gii web (v d l trng hp website ca Adobe Acrobat Reader),
tuy nhin c qu nhiu link khng cng ch trong h thng link s l iu bt thng. Nu iu ny
xy ra vi website ca bn, Google s pht hin ra ngay khi h phn tch link v s a website ca bn
vo tm ngm. Nu mt website b Google a vo tm ngm, h s b tr ngi nh gi website
ny. V nu thc s website mc li n s b pht. V vy, hy gim t l nhng link khc ch xung
trnh y website vo tnh hung xu.
To infographics
Bi tp:
Dnh 20 pht tm kim nhng blogs v website cng ch vi bn. Xem cc thng s v
uy tn ca h, chn ra nhng i tc c th cung cp link cho bn.
S dng Open Site Explorer ca Moz xem h thng link ca mt vi i th cnh tranh. T
lc ra i tc cung cp link cho bn.
Bi 4: Vn bn neo
Trong bi ny chng ta s hc v:
Cc loi vn bn neo
o Exact Match
o Phrase Match
o Partial Match
o Thng hiu
o Ngu nhin
o URL
T l vn bn neo
Trong bi trc, chng ta tho lun cch tm ra nhng trang web v domain c cng ch vi
website ca mnh. Nhng link t cc website ny s mang li gi tr cao hn nhiu so vi link t cc
website khc ch . V gi tr ca chng thm ch s cn tng thm na nu vn bn neo cng lin
quan n ni dung ca website, (vn bn neo l dng ch i din thay th cho link). Di y l m
HTML ca mt link:
Vi m ny, trn trang web link s c dng nh sau: o to SEO, vi o to SEO chnh l vn bn
neo ca link
Cc loi vn bn neo
Trong khi bn miu t ni dung trn website ca bn vi my tm kim thng qua th tiu , ni dung
bi vit, a ch URL, th m t nh, lin kt ni b, my tm kim thc s mun bit nhng ngi
khc ni g v trang web ca bn. H da vo vn bn neo bit iu ny.
Cc loi vn bn neo
T kha c th t trong vn bn neo theo nhiu cch khc nhau, bng cch no th bn s c bit
chi tit di y:
ng nh tn gi, vn bn neo trng 100% vi t kha bn ang nhm ti. Mi trc y, nhng vn
bn neo dng ny c gi tr rt ln. Th hng website c th tng ng k nu n b sung thm nhiu
vn bn neo chnh xc tuyt i. Tuy nhin, hin ny gi tr ca nhng vn bn neo loi ny gim i
rt nhiu.
y l nhng cm t c cha t kha v bn cnh t kha cn c cc t lin quan khc. Trong khi gi
tr ca cc vn bn neo chnh xc tuyt i ang gim dn, th gi tr ca nhng vn bn neo kiu cm
t c cha t kha li ang tng ln
Vn bn neo chnh xc mt phn, cha mt phn ca t kha, trong trng hp trn l t iphone. Phn
ny c th t ng c lp (v d cc vn bn neo iphone hoc c th c kt hp vi cc t khc
nh kinh nghim mua iphone
Brand name/branded match: Vn bn neo trng hon ton vi tn thng hiu hoc l mt cm t
trong c tn thng hiu, v d VietMoz, Nhn s ca VietMoz, Trung tm o to SEO VietMoz).
Brand name exact match is one of the primary reasons why exact match domains are so powerful; when
the primary keyword phrase is your brand name, it is natural (and expected) to have a high proportion
of exact match anchor texts.
Vn bn neo ngu nhin nhn chung khng lin quan n ni dung trang web. D nhng loi vn bn
neo ny nhn chung khng mang li gi tr no, bn vn phi c chng v chng lm cho h thng link
ca bn trng t nhin hn, khin my tm kim tin tng hn v do bn trnh c nguy c b mt
th hng hoc b pht.
URL
T l cc loi vn bn neo
Sau khi tm hiu v nhng loi vn bn neo khc nhau, bn c th t hi, loi vn bn neo no quan
trng nht bn dnh thi gian nhiu hn cho n. Thc t l tt c cc loi vn bn neo trn u quan
trng, v tt c cc loi vn bn neo trn u xut hin trong mt h thng link t nhin. Tuy nhin, bn
cn lu nhng vn bn neo cha t kha lun mang gi tr cao nht.
1. Chn t kha trong vn bn neo s gip website bn tng th hng vi nhng t kha
4. Vn bn neo cha tn thng hiu hoc cha c tn thng hiu v t kha cng l mt gii
php tt
5. C gng lm cho h thng backlink ca bn trng cng t nhin cng tt, trnh ti u qu
Bi tp:
Dnh 20 pht ngi c blogs, bao gm c bi vit v bnh lun xem cch h chn link v to
vn bn neo
Th hng khng phi l vnh vin v ang thay i vi tc ngy cng nhanh
Khi lp k hoch xy dng link, bn nn t hi, iu g khin cho mt chin dch xy dng link tr
nn hiu qu? Qua nhng bi hc trc bn bit, mt link tt c nhng c im sau y:
n t 1 website uy tn
Thc t l s lng link ln s gip tng th hng trang web ca bn. Nu bn tng kim link t cc
ngun cht lng thp, d kim (v d t cc din n) hoc bn tng mua link, bn s thy chng
c mang li gi tr (rise in the rankings). Vy ti sao chng ta khng tn xy dng link t nhng ngun
ny m li phi mt cng kim link t nhng website uy tn, nhng ni vn rt him khi cho t link.
Th hng khng phi l vnh vin v ang thay i vi tc ngy cng nhanh
Thc t l bn c th thao tng bng kt qu tm kim ca Google (you can manipulate Google) cng
nh cc cng c tm kim khc c th hng tt k c khi ni dung ca bn khng lin quan n t
kha tm kim. Nhng:
Bn khng th gi mi th hng ny
Google ang v tip tc u t rt nhiu vo vic ti u thut ton nhm tr v kt qu tt nht, lin
quan nht cho ngi dng. Mt chin lc xy dng link qu c th hiu qu trong hm nay nhng
s b pht hin v b mt gi tr trong ngy mai. Google s dng hng t USD mi nm theo ui
mc tiu ny v kt qu l mi nm thut ton tm kim c cp nht trn 500 ln (500+ algorithm).
Bn c th tham kho danh sch nhng ln cp nht thut ton ca Google trong khong thi gian t
1998 n 2012 ti y big improvements in relevance.
t link trn cc website khng cht lng ch mang li duy nht mt iu cho bn, l links
Lin tc cp nht nhng ni dung cht lng, hu ch m ngi dng yu thch v cc website
khc cng s t ng t link tr ti bn.
Bnh lun nhng cu tht s c ngha trn cc blog cng ch vi website ca bn da trn
kinh nghim ca bn. Tuy nhin, bn cn bit link trong cc cu bnh lun ny thng mc
nh l nofollow, tc l n s khng mang li mt cht link juice no cho website ca bn. Bn
cng nn s dng tn bn hoc tn thng hiu ca bn trong cc cu bnh lun ny.
Google can be manipulated with a lot of easy links, but the results dont last and its extremely
risky
t link trn cc website tt khng ch mang li mt link tt cho bn, n c mang li lu lng
truy cp, cng nh xy dng uy tn cho thng hiu ca bn
Chin lc xy dng an ton nht, mang li hiu qu v lu v di v tit kim nhiu cng sc,
tin bc l t link trn cc website uy tn.
Bi 6: c im ca link xu
Trong bi ny bn s c hc v:
Link Neighborhoods
Devalued or Penalized?
o MajesticSEO
o Ahrefs
Cng c d qut
Trong bi trc, chng ta bit c nhng links no s mang li gi tr ln nht cho website ca
bn. Bi ny chng ta cng tm hiu v link xu, nhng link m c th lm bn mt th hng cng nh
lu lng truy cp.
Lu , bn cn bit s khc bit gia vic c mt vi link xu vi vic c qu nhiu link xu (so
snh vi tng s lng link trong h thng link ca bn). Vic c mt vi link xu l vic rt bnh
thng, nhng vic c qu nhiu link xu l du hiu ca vic xy dng link qu . Bn s gp nhiu
ri ro hn nu trong h thng ca bn c qu nhiu link xu v my tm kim coi iu ny l mt hnh
ng ch nhm thao tng bng kt qu ca h, v iu ny v phm nguyn tc s dng dch v ca
h. Do , bn s kh trnh khi hnh pht ca Google.
Theo Matt Cutts, trng nhm Web Spam ca Google, trong khi Google vn da vo thut ton
nh gi th hng v ci thin cht lng bng kt qu, h lun sn sng dnh thi gian b tr ngi
trc tip x l cc website c du hiu ca spam, nh h gi tr hoc g b chng hon ton khi bng
kt qu. Tuy vy, h khng th lm th mi v khng ngi, c bit trong hon cnh mi ngy li
c thm 160,000 website mi ra i (http://moz.com/blog/an-seo-checklist-for-new-sites-whiteboard-
friday). V th, my tm kim ang tm cch t ng ha cng vic h gi tr hoc pht cc website vi
phm.
Mt v d gn y (2012) khi Google xa hon ton nhiu h thng blog khi CSDL ca h.
Trng hp ni bt nht l h thng ni ting Build My Rank. iu ny khin cho link t nhng h
thng ny tr thnh v gi tr. Chi tit bn c th c bi vit sauSearch Engine Land.
Link Neighborhoods
Neighborhoods, hoc hubs thng c s dng khi nhc n link xu; y n gin l mt nhm
website chuyn dng bm link cho cc website khc, c bit l cc website xu. Cc website xu
l nhng website c ch v:
Ni dung khiu dm
C cc, nh bc
Bn cn nh, hn ch t link trn cc trang web m tr nhiu link n cc trang web thuc 3 lnh
vc k trn. Nu bn ang bn chi dnh cho xe t, s khng bnh thng v rt ng nghi nu
bn c link t mt trang m tr n mt trang web khc c ni dung khiu dm.
http://moz.com/blog/xenu-link-sleuth-more-than-just-a-broken-links-finder
Devalued or Penalized?
My tm kim c th pht website nhng vic h thng lm hn l gim gi tr ca link tr ti
website . Tng t, cc link c c do mua bn thng hay b pht hn l cc link n t cc nhm
website xu.
Nu bn lo lng rng mnh c th ang b pht, kim tra nhng iu sau y v chng l du hiu
thng gp ca mt website khi n b pht:
Nu bn khng cn th hng cao cho nhng t kha m bn s dng trn th tiu , nhng t
khng qu cnh tranh, nhng ng thi cng khng ri phi nhng tnh hung nh trn, chc chn l
mt phn trong s link ca bn b mt gi tr, ch hon ton khng phi do b Google pht.
Bi tp:
2 cng c ph bin nht c nhiu ngi tin dng nht trong phn tch link l Open Site Explorer
ca Moz v Majestic SEO, c 2 u c kh nng thu thp v phn tch d liu hon ho. Mt cng c
mi ra i Ahrefs nhng cng rt c a thch, v chng kt hp c d liu mng x h v d liu
phn tch Onpage bn cnh d liu v link.
Trc khi s dng cng c, bn cn bit mnh ang tm kim iu g. Hin nay, Majestic SEO l
cng c cung cp y d liu nht, v thng xuyn c cp nht. V d, y l kt qu d qut
ca
2. Majestic SEO
Majestic SEO c nhiu d liu hn, vi tc cp nht nhanh hn, th hin qua s lng domain
v link ln hn d liu ca OSE. This is much better for finding out how many links recently published
content has received:
Majestic SEO cng lu tr rt nhiu d liu qu kh (t nm 2006) v cho php bn xem nhng
d liu ny di dng th:
im mnh ca Open Site Explorer l chng trnh t ng sp xp danh sch link theo th t
nhng link uy tn, cht lng cao ng trc, cc link cht lng thp hn xp sau. Bn cnh , cng
c cung cp cho bn nhng d liu lin quan n mng x hi nh: S lng share trn Facebook, s
lng like Facebook, s lng Tweets, S lng G+ Chc nng ny c bit hu ch khi bn mun
tm nhng domain mnh nht, nhng trang web mnh nht
Bn s dng chc nng ny ca OSE khi mun xem nhng link cht lng nht ca i th n t
u. T y bn c th th la chn t link trn chnh nhng website ny hoc nu khng c th m
phng cch lm ca i th t link trn cc website tng t.
Ngoi nhng cng c trn, Excel cng h tr bn rt nhiu trong vic phn tch cc d liu ly ra
t Majestic SEO v OSE. Mt vi biu mu Excel m cc chuyn gia SEO vn hay s dng l:
File excel v uy tn ca trang ca Dr. Pete (Dr. Petes page authority link profile template:
http://www.johnfdoherty.com/wp-content/uploads/2011/08/Link-Profile-DA-TEMPLATE.xls)
Excel l cng c tuyt vi gip bn c ci nhn trc quan, sinh ng, c th ca nhng d liu ly
ra t Majestic SEO v OSE. Vi Excel, bn c th ly ra mt loi d liu bt k m bn mun v ri
hin th n ln th d dng theo di t l hoc s thay i ca chng qua thi gian.
By gi bn bit:
1. Majestic SEO c nhiu d liu v link nht v cng thng xuyn c cp nht nht
2. Moz c chc nng t ng phn loi d liu, t bn bit trong s nhng trang web ang t
link ti bn hoc i th, trang web no uy tn nht, mang li link gi tr nht
Cng c d qut
Screaming Frog v Xenu l 2 cng c d qut tt nht c th c dng phn tch backlink nh bn
bit trong cc bi trc. Khi c nhng d liu ny, bn c th phn tch h thng link hiu qu hn
bng lc ra nhng link cng ch thng qua vic tm kim nhng ni dung c cha t
analyze links by searching for words indicative of topics or types of links (infographic, profile, research,
directory, article, forum, etc).
Bi tp:
ng k ti khon ti Moz (http://moz.com/). Chy Open Site Explorer kim tra vi website
ca bn v ti v bn bo co CSV. S dng cc file Excel trn, to th v im uy tn
domain ca mi link.
Bi 8: Hi p
Toolbar PageRank c o trn thang s bao nhiu v n c c cp nht thng
xuyn khng?
Kt qu tr v nm trong thang s t 0 n 10 v khng c cp nht thng xuyn. N c cp
nht mi 3-4 thng
Bn s dng thuc tnh no cho mt link khi bn khng tin trang web m link
tr ti?
rel=nofollow
CHNG 10
Thc hnh ci t Google Analytics
Bi 1 : Ty chnh tham s UA
Bi 2 : To pageview o
Bi 3 : Theo di bin ngu nhin
Bi 1: Ty chnh tham s UA
No hy cng bt u. Khi bn to mt ti khon Google Analytics, n s cung cp cho bn mt
ci m. M ny phn bit cc website vi nhau. Code ca bn c th trng ging nh sau: UA-
123456789.
_gaq.push(['_setAccount', 'UA-XXXXXXX-X']);
_gaq.push(['_trackPageview']);
(function() {
})();
</script>
Bi 2: To pageview o
Chc chn chnh sa u tin m chng ta mun lm vi m theo di l chnh sa trackPageView
n lu li s pageview ca trang web m chng ta ch ra thanh v mc nh c URL t thanh a
ch.
i nhng g m thng thng l s kin (nh s lng click) thnh mc tiu ch pageview
hoc pageview o mi c th l mc tiu
B sung thm thng tin trong pageview nh l thng tin cha trong vn bn neo (e.g.
index.html#anchor)
Bn thay i bng cch thm tham s th 2 vo _trackPageview trong dng code sau:
_gaq.push(['_trackPageview', '<virtualpagename>']);
_gaq.push(['_setAccount', 'UA-XXXXXXX-X']);
_gaq.push(['_trackPageview','/example.html']);
(function() {
})();
</script>
_gaq.push(['_setCustomVar', <slot number>, '<custom var name>', '<custom var value>', <type>]);
Trong :
Li kt
Email: info@vietmoz.com