MICHAEL A.
FREEMAN
LOS ANGELES, CA
310-486-4897
freeman.michael.a@gmail.com
www.BizFXMedia.com
EXPERTISE
Marketing/Advertising/PR/Sales
Journalism/Blogging
Pride of Authorship/Ownership
Thought Leadership & Strategy
Creative Conceptualization
Design/Creative Team Collaboration
Breakout Brand/ID Messaging
Thematic Campaign Creation
Creative Brief Strategizing
Copywriting/Editing/Proofing
Digital Media Strategy
Social Media Curation Messaging
Website Content & Design
Advertising Copywriting
Print Production/Design
Marketing Collateral Production
Email/Direct Mail Marketing
Web Analytics/SEO & Keywords
Mobile/Wireless Content
Scripting/Storyboarding
Video Editing/Mastering
Public Relations Planning
Press Release Writing
Pitching Media for PR Placements
Print/EPK Media Kit Production
Event Coordination
Trade Show/Industry Panel Coordination
OPERATIONAL SKILLS
Marketing/Advertising Operations
Sales Operations
Retail
Direct Response
Media Relations/PR
Print/Electronic Media Editorial Production
PROFILE
A proven creative veteran who skillfully conceives marketing, sales,
promotions, advertising, and public relations campaigns delivering
breakthrough thematic concepts, sales strategies, and highly-
engaging brand/image messaging.
EXPERIENCE
Editorial/Marketing/Promo Director Biz FX Media
Los Angeles, CA 11/2002-Present
An independent contracting business offering a full array of
corporate/business journalism, marketing, promotions, and media
consulting services. A portfolio of online samples is viewable at
http://www.BizFXMedia.com.
Conceptualized, researched, wrote and produced collateral
marketing and promotions material for Showtime Networks
Inc., Sony Pictures Television International, Orchard Supply
Hardware (OSH), RGB Networks, Synacor, ESPN, Thomson
Electronics, Accenture, BroadLogic, WealthTV, Charter
Communications, Pioneer Digital Technologies, Casino &
Gaming Television, and Game Show Network (now GSN)
among other corporate clients serviced. Freelance journalism
clients have included Mediaweek magazine, Sweepsbook,
Daily Variety, The Hollywood Reporter.
As Director of Editorial Services, Corporate
Communications for Showtime Networks Inc., I
centralized and accelerated the conceptualization and
writing of all corporate and consumer press releases;
media/press kits; series/telefilm press kits and synopses;
Web content; executive speeches; and other
promotions/marketing collateral pieces in addition to
planting exclusive/non-exclusive news/feature story pieces
in national/local business and consumer publications.
As Senior Copywriter at Sony Pictures Television
International, I founded new in-house copywriting
department to centralize the conceptualizing, writing and
copyediting of all marketing collateral pieces; print
advertising copy; sales sheets; sales kits; the Annual Los
Angeles Screenings catalog; series and motion picture
synopses; show press kits for international client Web
database; and PowerPoint presentations.
 MICHAEL A. FREEMAN
Michael.Freeman@BizFXMedia.com
ONLINE PORTFOLIOS/PROFILES
(Please click on blue URL hyperlinks to view)
Biz FX Media My Consultancy Site
LinkedIn Profile/Portfolio Samples
Behance Online Portfolio
Shocase Marketing/Ad/PR Portfolio
Contently Journalism Portfolio
LocalSolo Contractor Portal
Smarterer Skill Sets Tests Scorecard
TECHNICAL SKILLS
PC- and Mac-based operating systems
Microsoft Office Suite: MS Word, MS Excel,
MS PowerPoint, MS Visio, MS Publisher, MS
Project, MS Outlook, MS SharePoint and MS
Internet Explorer
Adobe Creative Suite: Adobe Photoshop,
Adobe Acrobat, Adobe Illustrator, Adobe
Premiere Pro, and Adobe InDesign
CMS desktop platforms: QuarkXPress, Quark
CopyDesk, and Open Pages
CMS blog sites WordPress, Blogspot,
Weebly, Wix
Social Media networks Facebook, Twitter,
Google+, Pinterest, SnapChat, Reddit,
Tumblr, Instagram, YouTube, Vimeo
Social network aggregation & automation
tools HootSuite and TweetDeck
Camtasia 6 & 7 Video Studio Presentation
Suites
Final Cut Pro 5 & 7 video editing suite
software
MEMBERSHIPS
o American Association of Advertising Agencies
(AAAA)
o International Association of Business
Communicators (IABC)
o Public Relations Society of America (PRSA)
o Society of Professional Journalists (SPJ) at
Columbia University
o Television Critics Association (TCA)
Continued Page Two
EXPERIENCE
Senior Editor Electronic Media/Television Week Magazines
Los Angeles, CA 4/2000-11/2002
A national weekly trade magazine (owned by Crain Communications Inc.)
covering and chronicling all forms of the electronic media.
Beat coverage and reporting of the television business for the six
commercial U.S. broadcast networks (ABC, CBS, FOX, NBC, WB,
UPN) and major Hollywood studios (20th Century Fox TV, NBC-
Universal, Paramount, Touchstone Television, and Warner Bros.)
and independent TV producers as it relates to the development and
production of network TV series.
Media/ Entertainment Editor Bridge News
Los Angeles, CA 11/1999-4/2000
An institutional trading system delivered to over 200,000 stock
brokerage traders globally, offering streaming data and newswire
services (Bridge News) monitoring publicly-traded companies.
Copyedited, proofed and re-wrote freelance news stories and
features, including my own Hollywood-based feature specials on
the TV and motion picture businesses (including reviews and box-
office analyses).
Senior Editor MEDIAWEEK/ADWEEK Magazines
Los Angeles, CA 2/1994-11/1999
Assistant Editor BROADCASTING & CABLE Magazine
Los Angeles, CA 5/1988-2/1994
EDUCATION
Murray State University, Murray, KY
Major: Journalism and Mass Communications
Minor: Advertising/Marketing
CERTIFICATIONS/LICENSES
WordPress Blogging for the Web certification (course # 263-
2932213) from ALISON
Carpentry: Introduction to Formwork & Joinery certification (1.5
hours credit) from ALISON
Paint-Coatings-Adhesives certifications (8 courses, 8.5 hours credits)
from AECdaily.com
Licensed: California Real Estate Salesperson (passed state exam
8/25/2015; not active at present)
Educator: Chamberlin Real Estate School, Campbell, CA (market focus:
Southern California region)
HONORS & AWARDS
The William H. Donaldson Award, presented by MEDIAWEEK,
ADWEEK & Billboard Publications Inc., for 1996 National
Association of Television Programming Executives (NATPE) pre- to
post-convention special sections coverage.