HIMALAYA HEALTHCARE CUSTOMER SURVEY

1. Name
______________________________
2. Locality
______________________________
3. Age ________
4. Occupation/ occupation of husband/father
______________________________
5. Monthly Income
<15000
15001 30000
30001 60000
60000 100000
>100000

6. Which skincare product do you use?

______________________________
7. What do you look for in a skincare product?
______________________________
8. Do you like Herbal or Ayurvedic products or do you believe in allopathic products?
Herbal/ Ayurvedic
Allopathic
9. What do you buy a skincare product for?
Fairness
Moisturise
Pimples/ Acne
Oily skin
Glow/beauty
10. How satisfied are you with the current product?
Highly Dissatisfied Neither Satisfied Satisfied Highly satisfied
dissatisfied nor dissatisfied

11. Have you heard about Himalaya skincare products?

Yes No
12. Do you use Himalaya products?
Yes No
13. How did you come to know about Himalaya products?
Product display
TV/Newspaper ads
Internet
Friends/family
14. Would you recommend Himalaya skincare products to friends and family?
Yes No
15. Which is your preferred location to buy a skincare product?
Medical store
General store
Supermarkets
Exclusive stores
Online
16. How far from your home do you have to travel to buy a skincare product?
____________________
17. Have you tried purchasing skincare products online?
Yes No

18. Do you think the packaging of Himalaya products is appealing?

Yes No
19. Suggest one modification to the packaging of the products.
___________________________________________________________________________________
___________________________________________________________________________________
20. Do you feel the pricing of Himalaya products reasonable?
Yes No
21. Have you ever been to a shop to buy some other product and bought a skincare product?
Yes No
22. If you are not a Himalaya customer, what are the reasons for you to prefer the current skincare
product brand you use?
1. _____________________________________
2. _____________________________________
3. _____________________________________