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  • Cultural Sensitivity and McDonald's Ads

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    Paquito Wijk
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    This document discusses analyzing McDonald's advertisements from different countries. It instructs the reader to guess where each ad is from without fear of discussing cultural stereotypes. The reader is asked to note their initial responses to the ads in a table, and to explain why some ads may be effective in certain cultures but not others. The document provides a framework for the reader to evaluate McDonald's ads from a cultural perspective.

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    This document discusses analyzing McDonald's advertisements from different countries. It instructs the reader to guess where each ad is from without fear of discussing cultural stereotypes. The reader is asked to note their initial responses to the ads in a table, and to explain why some ads may be effective in certain cultures but not others. The document provides a framework for the reader to evaluate McDonald's ads from a cultural perspective.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    115 views1 page

    Cultural Sensitivity and McDonald's Ads

    Uploaded by

    Paquito Wijk
    This document discusses analyzing McDonald's advertisements from different countries. It instructs the reader to guess where each ad is from without fear of discussing cultural stereotypes. The reader is asked to note their initial responses to the ads in a table, and to explain why some ads may be effective in certain cultures but not others. The document provides a framework for the reader to evaluate McDonald's ads from a cultural perspective.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Cultural sensitivity and McDonalds ads

    You are going to view several McDonalds ads from around the world. Guess the
    country from which each ad comes. Do not be afraid to discuss cultural stereotypes
    and prejudices. These ads may amuse you or disgust you. Make an inventory of
    your initial responses to the ads in the table below (see printable worksheet below).
    Explain why these ads work in some cultures but not in others.

    Ad Where do you What is your initial Why might these ads work in
    think each ad response to the text? some cultures but not in
    comes from? others

    10



    Brad Philpot, InThinking
    www.englishalanglit-inthinking.co.uk

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