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1. Awareness
2. Explanation
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1. Diffusion 4. Dissolution 7. Possibility of trial use
2. Optional 5. Relative advantage 8. Observe ability
3. Commitment 6. Compatibility 42
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AsH rB BH sPsH ,B BBP AsH zB} nog B |BH u BH rB @ nBt BQfA H ,o sP Ar rB
ns B BtBx BBP @ H kxBL rn ooZ rB .nrAn rAtBH rn sqL rB^P ,nZ B rBIZA H kxBL AsH
Qso B
| oAP HB BH s@rB Q}An sQ u nZ B
| rB BH yB AsH B B
| otB c .n}
|
H B g gP AsH JxB HBrAtBH B sQH ns ,u sHAsH Sr rn B sqL H rI^ Ar B@ ,Bj BnrAoBQxA
.o}BH
| rAtBH AsH BH yBQL ,o}BH Q}An sP|sx KB of H oxr AsH ooZ B|rB
AsH o} i s R o BrQB .nrAn o}|rB^P .o
| BnrAoBQxA t|
oQy ns H sg rB tBx|rB^P
sn B
| rB jsH nr rn RxA s|^Q ByA R| x sH Qy sV BP -
A sqL BA .o}BH i s sn A B|QB tBx
| rB^P j rn r H sH Qy r H ooZ rB sA
QyHA rB tBx
| rB^P BH BrB :R AP
| PBgP uAs PBgP nBt BQfA ,o}BH Q}An sVBP ByA R|x
oAj o} rB^P BQfA sH QIW sVBP ,orAn nj B Pr rn PBgP B
| BtBx - rB^P r H rB @ nrAn nZ
.R}An Bf rB oA|nAn B^A B g H Ar n} ~ ~ B s | .nns
Q BtBx tA arBj H Ar gP Ar tA ,o}BH Q}An sV BP ByA R
| x s H B Q y
;o rB^P o} rB^P sx xP AsH sg

44
... tBx|rB^P HBrAtBH

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