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.

:

1 : 2559
:
ISBN :

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CONTENT
5 (2560-2564)







2564 6 1)
2)
3) 4)
5)
6)
5
(2560-2564)

2559

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1 1
1.1 2
1.2 5 4
(2560-2564) 4
1.2.1 6
1.2.2 6
1.2.3 6
1.2.4 6
1.2.5 / 7
1.2.6 7
1.2.7 7

2 9

2.1 10
2.2 12
2.3 20
2.3.1 (SWOT Analysis) 20
2.3.2 24
2.4 26
2.4.1 TOWS Matrix 26
2.4.2 28

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 CONTENT
3 5 (2560-2564) 35
1: 39
2: 41
3: 43
4: 45
5: 47

6: 49

Template 5 (2560-2564): 51

1 51
2 53

3 54
4 56
5 57

6 59

1: 62
2: 5 66

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 1

1
(.. 2560-2564)

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 1.1

5 .. 2554-2558
2551-2554





2557

2557


(Positioning)

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2558
//



2559

5 (2560-2564)

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 1.2
5 (2560-2564)

1.2.1






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2559

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2559
5 ( .. 2560-2564)


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 1.2.2


5

1.

2.
3. (Template)
4. (Strategy map)

1.2.3 : 1 .. 2558 .. 2559

1.2.4 :
:
- 5 1
- 1
- 1
:
- 1
- 80
:
- 90

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 1.2.5 /
- /
-


1. 5 (2560-2564)
-
- SWOT Value chain
-
-
- Template
-
2.
-
- /

1.2.6 60 50

1.2.7 :
5 (2560-2564)

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 8
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 2.1

1. 2558

-
: C

- : C
Flow Logic Model & Value chain
- SWOT 17-19
2558: C SWOT TOWS Matrix

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 2. 2559
5 (2560-2564)
-
1 2558
5


:
C
- /

3-4 .. 2558
: C

-
DCSR
2559
-
10 .. 2559
: C /

-


- .. 2559:
C 5 (2560-
2564)

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 2.2

1)
2558 /

...
64
1

12 7 7

3 3 7
1 2
6 1
1 1

1

9 13 7

9 13 4
3

1
7

: ... 1 .. 2558

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 2) (Cross Functional
Committee)

5 Clusters
1) 1) CD
PMQA Quality Criteria of DDC 2) NATI
2) 3)
SALT
3) 4)
4) Env-Occ
5)
5) Area Based

3) :
6

13
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 1.
: 0404.1
/:
1.

2.
3.
4.

5. -
./
6.

2.
: 0404.2
/:
1.

2.
3.
4.

5.

6.
7.

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 3.
: 0404.3
/:
1.

2. ()

3.
/
4.

5. /

6.

7.

8.

4.
: 0404.4
/:
1.
4

2.
3.

4.

5.

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 5.
: 0404.5
/:
1.

2.

3.

4.

5.

6.
/
7. 3.1
//
Cluster SALT

6.
: 0404.6
/:
1.
//
2.

3.

16
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1.
/
2.

3.
4)
1. 4)
1.
Strategic Management
Strategic Formulation Implementation
() () M&E
+ 1. 4 /
(/) 2. ()
1. 3.
4.
2. 5. Rolling Plan
Setting 6. /

Strategy Map Road Map

-

-

-
/

3. Global Health
Strategic Planning
4.
4
5. 2..



Feedback & Report
Rolling Rolling Plan - (/
//IT /)
- /

17
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 2.
v /:



: /Mega projects/RDCP/
Quality Criteria/

1. ( 2559-2563) &

2. 4 ( 2560-2563)

5
MEGA PROJECT
3.
.................(Diary)
RDCP
5 4.

.................(Template)
5. ( )
6.
7.

1. . ....

2.
-
1. .... ....
2. - ....
.... 3. ....
3. .... (40 )
4. 4.
.... ....
5. 5.
.... ....
6. 6.
.... ....
7. M & E Road Map 7.
3.2

18
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 v :

1.
2. Strategy Map
3. ..
4. Annual Report ..
5.
5.1
5.2
5.3
6.
7.

8.
8.1
8.2
8.3
8.4
9.
10. R2R 1

19
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 2.3
2.3.1 (SWOT Analysis)
. (-)
1) 7-s (McKinsey 7 s Framework)

Structure

Strategy System

Shared values

Skills Style

Staff

20
(.. 2560-2564)

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 .. 1980 Robert Waterman,
Tom Peter and Julien Phillips 7-s

1. (Strategy)


2. (Structure)


3. (System)
/
/

4. (Style)

(Autocratic Leader) (Participative Leader)
(Democratic Leader) (Laissez Faire Leader)
5. (Staff)



6. (Skill)



7. (Shared value)

21
(.. 2560-2564)

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 2) 2 S 4 M

1. (S-Structure
Management and Polity)

(Hierarchy)
Material (horizontal)
Man

2 S 4 M 2. (Service and
product)
Money
Structure

Service

3. (Man)



4. (Money)

5. (Materials)

6. (Management)

22
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 . ()
1) PEST Analysis

1. Political-Legal:

PEST ANALYSIS
P Political


2. Economics:
E Economic

S Social


T Technological

3. Sociocultural:






4. Technological:


Technology

Technology

23
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 2.3.2

-
7-s -
PEST Analysis

(Strengths)
S1:
S2:
S3:
S4:
S5:

(Weaknesses)
W1:

W2:

W3:
W4:
W5:
W6:
W7:

24
(.. 2560-2564)

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Opportunities
O1:
1 3

O2:
O3:
O4:

O5: Internet
O6:

Threats
T1: Service
plan
T2:

T3:

T4:

T5: AEC

25
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 2.4
2.4.1 TOWS Matrix
TOWS Matrix

SWOT
TOWS Matrix Matrix

TOWS Matrix
(S) (w)
1. 1.
2. 2.
3. 3.
(O) SO WO
1.
2.
3.

ST WT
1.
2.
3.

TOWS matrix

1 (- SO)
(Aggressive Strategy)

S:
O: service plan
Excellent center

26
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 2 (- ST)
(Defensive
Strategy)

S:
T:

3 (- WO)
(Turn-
around-Oriented Strategy)

W:
O: IT &Techno
IT
W:
O:

4 (- WT)

(Retrenchment Strategy)

W:
T:

27
(.. 2560-2564)

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 ..

- (Process Improvement):

- (Risk Management)

- (Investment Delay)

- (Budget Review)

2.4.2


(Direction &
Goal)


(Vision)

n
n
n

VISION = Where we want to be ?
28
(.. 2560-2564)

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 Vision
n
n
(Mission)

n
n

(Goal)



(Environmental
Scanning) (Strategic Formula-
tion) (Strategic Implemen-
tation) (Evaluation &
Control)
1)
(Environmental Scanning)


SWOT

7 S 2 S 4
M

PEST SLEPT

29
(.. 2560-2564)

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 2) (Strategic Formulation)



3) (Strategic Implementation)
(
)

4) (Evaluation & Control)

Basic Elements of the Strategic Management Process

Environmental Strategy Strategy Evaluation
Scanning Formulation Implementation and
Control

SWOT
SW: 7S, 2S-4M Initiative/Activities
()
OT: PEST, SLEPT /
/ /
Strategy Map /

Feedback

30
(.. 2560-2564)

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1. :


- 5 10 ()
- ()
- ()

2. :
KPI KPI

Template
//

()

(, )

/ / ()

(KPI) /

31
(.. 2560-2564)

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 5

TOWS matrix
5 .. 2560-2564
5

.. 2552

1.



2.

(
)
3.


4.
(
)
5.

32
(.. 2560-2564)

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23 2557

1.

2.


(Matrix Management)

3.

(
)
4.
(
)
5.

33
(.. 2560-2564)

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 34
(.. 2560-2564)

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5 (2560-2564)
3

35
(.. 2560-2564)

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5 (2560-2564)

5
(2560-2564)

2564

1.
2.
3.
4.
5.
6.
7.
8.

36
(.. 2560-2564)

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1.
2. /
3. /
4. (Action Plan)
5.
6.

7.
8.

9.
10. /

11.

1

2

37
(.. 2560-2564)

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38
(.. 2560-2564)

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1

:
1. 1 2 3
KPI:
2.
KPI: /

1:

/:
1.

2.

3.

1


2


3

39
(.. 2560-2564)

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 :
1.

2.

3.

2: /

/:
1.

2.

3.

:
1.

2.

40
(.. 2560-2564)

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2

:
1. 4/5
KPI:
2. (Action Plan)
KPI:

1: /

/:
1.

2. /

3. /

4.

4

(Key man)

5

///

41
(.. 2560-2564)

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 :
1. (///
)
2. SOP /
()
3. /
(R2R)

2: (Action Plan)

/:
1.

2. (Empowerment)
(Monitoring)

1. /

42
(.. 2560-2564)

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3

:
1.
KPI:

2.

KPI: /

1:

/:
1.
(Road map)
2.
12
3.

43
(.. 2560-2564)

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 :
1.
(Road map)
2.

3.
12
4.

2:

/:
1.
(EstimatesSM)

2.
3.

:
1.

44
(.. 2560-2564)

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4

:
1.
KPI: (Key Man)

2.

KPI:

1:

/:
1. /

2.

(Key Man)
3.

45
(.. 2560-2564)

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 :
1.
(Key Man)


2.

2:

/:
1.

:
1.
(MOU, ,
,
)

46
(.. 2560-2564)

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5

:
1.
KPI:
2. /

KPI: /

3.
KPI:

1:

/:
1.

2.

3.
(KM & R2R)
4. Full-time equivalent
(FTE)

47
(.. 2560-2564)

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 :
1.
2.

3. /
4. Full-time equivalent (FTE)

2: /

/:
1. (EstimatesSM)

2.

:
1.
(EstimatesSM)
2.

3:
/:
1.
(PMQA)
(Quality Criteria of DDC)
2.
3. -

:
1.
(PMQA)

2.
3. -

48
(.. 2560-2564)

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6

:
1.
KPI:
2.
KPI:

1:

/:
1.
2.
3.

4. -
5. Policy Unit

49
(.. 2560-2564)

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 :
1.

2.

3.

4.

5. (Policy Unit)

2:

/:
1.

2.
(-)
3.
(Electronic, 5 )

:
1.

2.
-

3.

50
(.. 2560-2564)

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 Template 5 (2560-2564):

.indd 51
1

2560 2561 2562 2563 2564
1. 1) 1.1) 1 1 1 1 1
-

1.2) 1 1 1 1 1
-
2) 5 5 5 5 5
-


3) 70 80 80 90 95

(.. 2560-2564)
51

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2560 2561 2562 2563 2564
2. / 1) 70 80 80 90 95

(.. 2560-2564)

52
/ 2)



3) 50 60 70 80 85

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 2

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2560 2561 2562 2563 2564
3. / 1) (/ 4 3 4 3 4
// )


2) SOP / 1 1 1 1 1


()
3) / 1 1 1 1 1
/



4) 5 5 5 5 5



4. 1) 50 60 70 80 90
/
(Action Plan) 2) (Em-
powerment)

(.. 2560-2564)
(Monitoring)

53

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 3

.indd 54


2560 2561 2562 2563 2564

(.. 2560-2564)
5. 1) Road- Road map

54
map


2) 2.1) 5 5 5 5 5

12
2.2) 50 60 70 80 90

12

3) 5 5 5 5 5

M & E M & E
M & E

30/11/59 10:13


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2560 2561 2562 2563 2564
6. 1) 5 5 5 5 5
/
(EstimatesSM)

2)

3)

(.. 2560-2564)
55

30/11/59 10:13
 4

.indd 56


2560 2561 2562 2563 2564

(.. 2560-2564)
7. 1) 70 75 80 85 90

56
/
(Key Man)
(Key Man) 2)






(Key Man)

3) 65 70 75 80 85



8. 1) 1 1 1 1 1


(MOU, , ,

)

30/11/59 10:13
 5

.indd 57


2560 2561 2562 2563 2564
9. 1) 70 70 70 70 70

M&E M & E
2) 70 70 70 70 70



3) / 1 1 1 1 1
KM & R2R
4) 1 1 1 1 1
Full-time equivalent Full-time
equivalent
10. 1) 65 70 75 80 85
/
- (EstimatesSM)
/ (EstimatesSM)

(.. 2560-2564)

57

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.indd 58
2560 2561 2562 2563 2564
2) - 1 1 1 1

(.. 2560-2564)

58
11. 1) 5 5 5 5 5
PMQA Quality
Criteria of DDC PMQA

2) 12 12 12 12 12


3) - 70 75 80 85 90

30/11/59 10:13
 6

.indd 59


2560 2561 2562 2563 2564
12. 1) 5 5 10 10 10


2) 6 6 10 10 10


3) 98 98 99 99 99


4) 65 70 75 80 85
-

5) Policy Unit PolicyUnit - - -

(.. 2560-2564)
59

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2560 2561 2562 2563 2564
13. 1) 3 4 5 5 5

(.. 2560-2564)

60
2) 94 95 95 95 95
(- -
)

3) 5 5 5 5 5
(Elec-
tronic, 5 )

30/11/59 10:13


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 1:

10 .. 2559

v MOPH
4E: Service/People/ Prevent Prom/Government
v OSM (Office of
Strategic Management) 5
v

v

..

v //
v
v

62
(.. 2560-2564)

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 v


()
o Health Policy
o Law
o Health Economics
o IT Outsourcing (/IT )



v
v





v
v /// /
v /

v


IT Data

63
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v

()
Focus

o 5
v


2
v
() -
FTE (Full Time Equipment) ()
o Policy Unit
o Policy Unit
o Engagement ()
o Quality Criteria
o .
v Deploy Policy
v Cost efficiency, Cost Effectiveness, Cost Bene-
fit,Value for money
v : moderator




T & Data
M & E

64
(.. 2560-2564)

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v
v
v Alignment (Position)
() () Alignment
Position

v statements

v 5

v
v
v

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 2: 5

1. : SWOT TOWS
Matrix 17-19 2558

2. 1
2558

11.00-11.20 .
11.20-12.00 .

5 ?
WORKSHOP1:
- 5
3 /
-
Statement


12.00-12.30 . WORKSHOP2:


-

-

12.30-13.00 .

66
(.. 2560-2564)

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 3. 3-4 2558

3 2558

8.30-9.00 .
9.00-10.30 .
(SWOT Analysis)

[Input]
10.30-12.00 .

12.00-13.00 .
13.00-14.00 . 4 /
Workshop 4 [Process]
Workshop I:
(Where will we go)
* / /
( 1 )
14.00-16.00 . Workshop II:
Balance Score Card (How to go/
Achieve)
1. Learning and Growth Perspective (
: IT)
2. Internal Process or Management perspective (
/)
3. Customer and Stakeholder Perspective (
)
4. Effectiveness Perspective () ( 2 )
16.00-16.30 Workshop I, II
Workshop

67
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 4 2558

8.30-9.00 .
8.30-12.00 . ()
Workshop III: (Key Performance Indicators KPIs)
Workshop IV: (Strategy Map)
4
12.00-13.00 .
13.00-15.30 . (30 )
Output Workshop I-IV
Strategy Map ( 15 )

15.30-16.30 . questions and answers

: -
- .
- .

4.
DCSR 1-2 2559

68
(.. 2560-2564)

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 5.
10 2559

10 2559

08.30-09.00 .
09.00-09.30 . - ..
- .

09.30-10.00 . () - .
10.00-12.00 . ()
: 1. .
- 2. .
() 3. .
- 4.


- .
12.00-13.00 .
13.00-14.00 . 4
1:

2:

3:
4:

69
(.. 2560-2564)

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13.00-14.00 . (Workshop 1)
- 1. .
2.
( 1 ..)
- .
14.00-15.30 . (Workshop 2 :
) 1.
- 2.
() 1. .
Template ( 1.30 ..) 2.
15.30-16.00 . (Shopping Strategies)
16.00-16.30 .

6.

- .. 2559

7. -
.. 2559

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(.. 2560-2564)

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..

1.
2.
3.
4.
5.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

71
(.. 2560-2564)

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 14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35. 2
36.
37.
38.

1. .
2.
3.
4.

72
(.. 2560-2564)

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 5.
6.
7.
8.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.


.



.

.

73
(.. 2560-2564)

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1

7

2

74
(.. 2560-2564)

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