PENDAHULUAN

Penelitian mengenai Pemasaran berbasis hubungan atau realayionship marketing telah banyak
dilakukan oleh banyak ilmuan dalam bidang Marketing (Abdullah, Putit et al. 2014, Almeida-Santana
and Moreno-Gil 2017, Badi, Wang et al. 2017, Bahri-Ammari and Bilgihan 2017), menandaskan
bahwa Berry (1983) initially mentioned relationship marketing as attracting, maintaining, and, in
multi-service

organizations, the ar

TELAAH PUSTAKA

DAFTAR PUSTAKA

Abdullah, M. F., et al. (2014). "Impact of Relationship Marketing Tactics (RMT's) & Relationship
Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry."
Procedia - Social and Behavioral Sciences 130: 371-378.

Almeida-Santana, A. and S. Moreno-Gil (2017). "New trends in information search and their
influence on destination loyalty: Digital destinations and relationship marketing." Journal of
Destination Marketing & Management 6(2): 150-161.

Badi, S., et al. (2017). "Relationship marketing in Guanxi networks: A social network analysis study of
Chinese construction small and medium-sized enterprises." Industrial Marketing Management 60:
204-218.

Bahri-Ammari, N. and A. Bilgihan (2017). "The effects of distributive, procedural, and interactional
justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia."
Journal of Retailing and Consumer Services 37: 89-100.