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    This document lists and describes 7 different types of advertising materials: 1) Print ads, 2) Out-of-home ads like billboards and banners, 3) Point-of-purchase ads for shelves and displays, 4) Broadcast ads for radio and television, 5) Digital ads for websites and mobile devices, 6) Special event materials like posters and banners, and 7) Collateral materials for promotions such as stickers, mugs, and discount cards.

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    Advertising

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    This document lists and describes 7 different types of advertising materials: 1) Print ads, 2) Out-of-home ads like billboards and banners, 3) Point-of-purchase ads for shelves and displays, 4) Broadcast ads for radio and television, 5) Digital ads for websites and mobile devices, 6) Special event materials like posters and banners, and 7) Collateral materials for promotions such as stickers, mugs, and discount cards.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    For Uploading 2

    Uploaded by

    Mari Kit
    This document lists and describes 7 different types of advertising materials: 1) Print ads, 2) Out-of-home ads like billboards and banners, 3) Point-of-purchase ads for shelves and displays, 4) Broadcast ads for radio and television, 5) Digital ads for websites and mobile devices, 6) Special event materials like posters and banners, and 7) Collateral materials for promotions such as stickers, mugs, and discount cards.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Types of Advertising Materials

    1. Print ads (teaser, introductory, sustaining, special promotion, seasonal,


    testimonial/endorsement, institutional/corporate, public service/advocacy, etc.)
    2. Out-of-Home ads (billboard, standee, blimps, floor graphics/mobiles, transit, faade display,
    aerial and vicinity display, bunting, banner, streamer, poster, etc.)
    3. POP/POS ads (shelf talker, shelf stopper, aisle interrupter, wobbler, dangler, dump bin, glorifier,
    lipstick board, necker, flyer/brochure dispenser, brochure, leaflet, flyer, basket/cart ad, counter
    display, gondola, island display, hanger, etc.)
    4. Broadcast ads (radio ad and script, tvc and script, storyboard, etc.)
    5. Digital ads leaderboard, billboard, button, skyscraper, mini-skyscraper, footer, floating ad, video
    ad (cellphones [smartphones] website, pop up, MMS, etc.)
    6. Special Event materials Program design, event logo, event poster , event banners, floor plan
    and perspective of the exhibition venue poster of program and game mechanics, event
    materials(i.e. ID, buffs)
    7. Collateral Materials for sales promo, etc. stickers, mug, cup, glass, towel, decal, pin, button,
    leaflet, discount card, mobile, inflatable, tire cover, etc.

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