Executive Summary

Macroeconomic Environment
Industry Overview
Industry Segmentation

Compact
Car
3%

SUV
Small Car 27%
24%

Pick Up
Micro Car 9%
10%

Utility Cab
4% Van
AUV 9%
4% MPV
10%
Industry Regulations
Industry Analysis
Analysis of Competitors
 14.21%
43.63%
6.51% Toyota
Mitsubishi
7.77% Ford
Isuzu
9.88% Honda
Others
18%

72.64

30.37
6.80% 6.21%
16.77
21%
13.26 30.40%

11.18

38.22%
Other Information

12.33%
Cavite
Quezon City
45.93% 15.02%
Bulacan
6.20% Laguna
7.25% Cebu
13.27% Others
Market Entry Strategy
23808
18662

2015 2016