Rebecca Grenci

Public Relations Specialist

The target audience is students, between the ages of 18 to 24, involved in Greek life at the

University of North Florida who have never been to One Spark.

The nickname that is assigned to this audience is Greek Goslings. This nickname was chosen because

the students that are being targeted are involved in Greek life, and they are new to One Spark.

According to DemographicsNow, these students typically live within the ZIP code of 32224 in

Jacksonville, Florida within Duval County. Some live in dormitories on campus at UNF. Others reside in

apartment buildings near campus.

American Fact Finder shows that 16.4 percent of the population in the ZIP code of 32224 is people

between the ages of 18-24. The census report shows that out of the total population, 17.3 percent are

females ages 18-24, and 15.3 percent are male ages 18-24.

The total population for this ZIP code is 37,563. Eighty-two point four percent of this population is

Caucasian, making them the predominant population compared to other ethnicities. American Fact

Finder shows that 74.3 percent of people ages 18-24, within this ZIP code, are enrolled in college.

According to the Mosaics on DemographicsNow, these students are ambitious, motivated and

bent on personal achievement. Many are unafraid of challenging themselves. They have a wide variety

of interests, such as working out, attending concerts, going to bars and nightclubs, participating in

volunteer work and taking photographs. They have active social lives and are usually the ones to

organize group activities.

These students generally tend to have limited budgets, but that doesnt stop them from having a

good time, according to the Mosaics on DemographicsNow. They eat at places like Chipotle, Zaxbys,

(561) 632-6762
rebecca.grenci@gmail.com
Onespark.com
140 w Monroe St. Suite 200, Jacksonville, Florida 32202
 Rebecca Grenci
Public Relations Specialist

Mellow Mushroom, and Pita Pit. They shop at discount and mid-range stores, such as Marshalls, Forever

21, and Gap.

DemographicsNow shows that these students mostly describe themselves as multi taskers who

can adapt easily to new technologies. They gravitate toward cable channels aimed at younger audiences,

such as Adult Swim, Comedy Central and MTV.

According to the Mosaics on DemographicsNow, some keywords to include about this

population would be Greek, digitally savvy, networking, modest budgets, and social. Some keywords

that would appeal to this group would be entertainment, cheap, free, music, drink specials, food specials

and volunteer.

The demographic and psychographic information suggest that this audience prefers to have

entertaining social lives, and with their limited budgets, they would be attracted to events that are

relatively cheap or free. These students involved in Greek life actively participate in volunteer work and

are always seeking new opportunities within the community. These students are goal-oriented and

working towards a degree. They join organizations whose values line up with their own.

DemographicsNow shows that many are willing to volunteer for a good cause or protest for a worthy

cause if the issue moves them.

This audiences primary information comes from friends, professors, family, Greek life leaders,

and leaders at UNF. DemographicsNow shows that their secondary information comes from the

Internet, accessed on smart-phones and laptops. They use social networks to keep up with family and

friends, and frequent websites like Facebook, Twitter, LinkedIn, and Google. The Mosaics also show that

(561) 632-6762
rebecca.grenci@gmail.com
Onespark.com
140 w Monroe St. Suite 200, Jacksonville, Florida 32202
 Rebecca Grenci
Public Relations Specialist

they use the Internet as one of their main sources of entertainment. They download music, watch

videos, and play games.

(561) 632-6762
rebecca.grenci@gmail.com
Onespark.com
140 w Monroe St. Suite 200, Jacksonville, Florida 32202