Subject: Need analysis document for 4Ps assignment

Name of the project: Multi-Purpose Mini-Rack

Problem statement: Most of the rooms in our hostel dont have Study racks. Students place all objects
including books and files on tables and this causing a mess. It is becoming difficult to trace smaller objects
like cycle keys, room key, Pen drives and sometimes wallets as well. Also there is no provision given to
place the toiletries used by students. They are placing them at random locations and when the need comes
it becomes a tough task to trace them.
Need Analysis Survey:
Survey audience profile: Total sample size=70 (Online =44, Offline=26)
Below are the results of the cumulative survey done.

male female som non som

21%

37%

63%

79%

Do you feel your table looks messy?

yes no

4%

96%

From the responses for the above question we can conclude that there is preliminary need for proper
arrangement. Arranging the things is our primary job for which our product should be hired. The size of
product is our secondary objective.
Are you finding difficulty in placing toiletries in your room?

yes no

16%

84%

Are you finding it difficult to find things like pen drives,keys,mobile phone,wallets etc. when you are in a
hurry?

yes no sometimes

7%
19%

74%

Analysing the responses of third and four questions, we can derive the conclusion that:
From the above two responses we can infer that more than 80% of the people are facing difficulty in
finding smaller things such as toiletries, pen drives, mobile phones, wallets etc.
Since more than 80% of the students staying in hostel rooms have this problem there should be a solution
found.
A mini rack that can fit on the study table will help solve this issue.
How much are you willing to pay for it?
 100-150 150-200 200-250 250-300

7%

21%
43%

29%

Analysing The above responses we can set the low-price-high-utility pricing strategy. Approximately 56%
people are willing to pay around Rs.100-150. Hence we will be pricing the product around Rs.130.

Are you willing to buy to buy it?

no
6%

yes
94%

yes no