To install the drivers, just run the .exe file.

To select which driver you want to use (if there are more than one):

Click --- Start --- Control Panel --- Device Manager --- Ports (COM & LPT1)

Double click on --- USB Serial port (COMx) --- On Driver tab, click on Update Driver

Select Browse My Computer and then Let Me Pick

Select a driver and click on Next

Ignore the message about restarting the computer for now.

Do the same as above for Universal Serial Bus Controllers, then double-click on USB Serial Converter.

Pick the same driver date as before, then click on Next

Restart the pc.