At least three times per day at scheduled times, he had to ask himself the following question:

Am I being productive or just active?

Charney captured the essence of this with less-abstract wording:

Am I inventing things to do to avoid the important?

He eliminated all of the activities he used as crutches and began to focus on demonstrating
results instead

of showing dedication. Dedication is often just meaningless work in disguise. Be ruthless and cut
the fat.

It is possible to have your cupcake and eat it, too.S