(y us PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE {An Autonomous Institution Established in 1994 & Accredited Twice Consecutively with “A Grade by NAAC (UGC)} (Afliliated to Devi Ahilya University and Programs approved by AICTE and State Government) (M.BA. has been accredited by National Board of Accreditation, AICTE, New Delhi) MASTER OF BUSINESS ADMINISTRATION (FINANCIAL ADMINISTRATION) Proposed Curriculum applicable from the Academic Year 2017-18 (Choice Based Credit System) FIRST YEAR MBA(FA) - FIRST SEMESTER Course Course Title Nature of Total Pg. Code Course 24 _| No. FA101C __| Indian Financial System Core ae FA 102C | Managerial Economics re Sore x 8 | FA 103C | Accounting For Managers __| Core g [Pa 104C | Marketing Management Core 10 FA 10: Fundamentals of Management Core 12 FA 106C Core 13, i Decisions wea | [FA107G [7 For Business Management Core nrg 15 FA 198AE | Business Communication Ability 3 16= Enhancement 12 (ie Elective L FIRST SEMESTER (FINANCIAL ADMINISTRATION) uh ery ZONE Curriculum of MBA (FA) applicatie from the Academic Year 2017-18 6 4FA 101C: INDIAN FINANCIAL SYSTEM Course Credits: 3 Course Objectives The objectives of this couse are 10 explain the students various aspect of corporate finance environment of financial and capital markets in which they operate and also to give characteristic features of corporate liability and asset management with view to have a balanced capital structure. Exai The faculty member will award marks out of maximum of 40 marks for the internal performance of the student, The Semester Examination will be worth 60 marks. Itwill have two Section, A and B. Section A. worth 45 marks, will have five theory questions, out of which students will be required to. attempt three questions. Section B. worth 15 marks, will have one or more case(s)/numerical problem(s) jon Scheme Course Contents 1. Introduction to Financial Institutions and Merchant Banking: State Financial Corporations & Development Financial Institutes, Introduction of Role and Services of Merchant Banking. structure, Players — Call money, Treasury Bills, Commercial jged Securities, 2. Introduction to Money Market Papers, Certificate of Deposit, Gilt 3. Regulatory Institutions: SEB! (Security Exchange Board of India), RBI (Reserve Bank of India), Insurance Regulation and Development Authority (RDA), Pension Fund Regulatory Development Authori'y (PFRDA). 4. Primary Market: Fublic Issue, Right Issue and Private Placement. Steps in Public and Role of various ageicies in public issue-Merchant Bankers, Underwriters, Brokers, Banker to the Issue, Registrar to the Issue: Promotional agencies. Opening and Closing of Issui Aliotment / Refund, Listing of securities, Concept of Book Building. Introduction in market — by: Prospectus, Bought Out Deals & Book Building, Green Shoe option, Applications Supported by: Blocked Amount (ASBA) 5S. Secondary Market: Secondary Market. Structure, Nature, Significance and Players. ‘Orgenization, Management and membership of Stock exchanges, listing of securities, Stock: market index, Trading and Settlement mechanism of stock exchange, Buy Back of shares. Nature, characteristics and types of shares, debenture & warrants, 6. Depositories and Custodian: The Depository System, NSDL and CDSL, Growth of Demat ‘Accounts. procedure of opening the Demat accounts, Introduction to E-Trading, Stock Holding Corporation of India Limited, Nature and Role of Custodian, (Cumculum of MBA (FA) applicable from the Academic Year 2017-18 7Text Readings H.R. Machiraju, Indian Financial System, Vikas Publication New Delhi, 4th Ed tion, 2010. 2. M.¥. han, Indian Financial System, Tata McGraw Hill, 8th Edition 2013 3. Bharti V. Pathak,The Indian Financial System Pearson, 4th Edition, 2014 4. Vasant Desai, The Indian Financial System, Himalaya Publication, New Delhi, 7" Edition, June 2011 5. H.R-Machiraju, The Working of Stock Exchanges in India, 4rth Edition, New Age Publication. 2010, Suggested Readings LL. Bezborah P, Ranjit Singh, Indian Financial System, Kalyani, Ist Edition 2009 ; 2. Gupta Shashi K, Agvarwal Nisha, Gupta Neeti, Financial Institutions and Markets, Kalyani publications, 2015. ee BN FA102C MANAGERIAL ECONOMICS NC ee Course Credits: 3 Course Objective The course shall pr with a focus on the micro-economic concepts ‘ovide a basi understanding of the different aspects of Managzrial Economics Examination Scheme The faculty member will award marks out ‘of a maximum of 40 marks for the internal performance of the student. The Semester Examination wil] be worth 60 marks. It will have two Sections A and B. Section A worth 36 marks will consist of five theory questions, out of which the examinees shall attempt any three questions. Section B, worth 24 marks, will contain one or two cases/ Numericals, and shall be compulsory. Course Contents |. Introduction: Definition of Economies, Basic units of economic analysis, Micro and Macro economic theories, Relationship between Micro and Macro economics, Managerial and Business Economies, Scope of managerial economics and its relationship with other subjects Demand Theory: Concept of Demand, supply, Factors affecting demand and supply, Demand Funetions, Shift in demand and supply curve, Income and demand , other factors affecting demand and supply, Elasticity uf demand and its types, Price elasticity of demand, income elasticity of demand, cross elasticity of demand and clasticity of supply and its determinants Demand estimation and forecasting. 3. Production and Costs: Fixed and Veriable inputs, Short run and long run production function return to scale, Causes of increasing and decreasing returns to scale, Economies and \Diseconomies of Scale and Economies of scope, Cost curve, revenue Choosi obs . : curve, C! cost input combination epee (he least Curriculum of MBA (FA) applicable fram the Academic Year 2017-18 84. Theory of Firm and Market Structures: Profit Maximization, Sales Maximization, Pe Competition in the short run, Perfect Competition in the long Be irrely, Weltare offers of Monopoly Oligopoly. Duopolies and Collusions and Cartels, Kinked Demand Curve Mode! Moncpolistic Competition, Concept of Monopsony. > Pricing Decisions: objectives and factors affecting Pricing of Goods and Services, Pricing of Multiple products, Price Discrimination, Product bundling, Peak load Pricing, Cost Plus or Mark up pricing and Cyclical Pricing Text Readings |. DN. Diwedi, Managerial Economics, Vikas Publications, 7th Edition, 2010 2. Craig h. Petersen, W. Cris Lewis and Sudhir K. Jain, Managerial Economics, Pearson Education, 4th Edition.,2006 3. Baumol W., Economie Theory and Operations Analysis, 3rd Edition, 1998. 4. KK Dewett and M.H. Navalur, Modern Economie Theory, § Chand, 2010. >. Purba Roy Choudhary, Managerial Economics, Tata Mc Graw Hill,2011 oe ©. G Mankiw, Principles of conomies, 6th Edition, Cengage learning, New Delhi, 2007 ee a FA 103C: ACCOUNTING FOR MANAGERS Course Credits: 3 Course Objective The objective of this course is vo familiarize the students with Financial Accountin 1g as a language of modem business. The course is to promote an in-depth understanding of Financial accounting Fearpis ‘and practice as well as to enhance users’ ability to apply such concepts to make better-informed managerial decisions. Examination Scheme os Scully member will award marks out ofa maximum of 40 marks forthe internal performance of the student. The Semester Examination will be worth 60 marks, It will have two Section, A and B. Section A, worth 24 marks will comprise of four theory questions out of which a student will be required fo attempt any two questions. Section B worth 36 marks will contain practicalnancrieg problems and / or Cases, Course Contents |. Introduction to Financial Accounting: Accounting principles, conventions and concepts, Generally Accepted Accounting Principles (GAAP), overview of Accounting Standards (AS) and International Financial Reporting Standard (IFRS).Users of accounting statements, Accounting Equation Overview, % Preparation of Financial Statements: Capital and Revenue Expenditure and Receipt, Preparation of Trial Balance, Trading Account, Profit and Loss Account, and Balance Sheet (Curriculum of MBA (FA) applicable from the Acadernic Year 2017-18 9 cis oot3. Depreciation: Concepts of Depreciation and its uses in d and Straight line Method. ion making, Written-down Value. 4. Financial Statement Analysis: Ratio Analysis- solvency ratios, profitability ratios, activity ratios, liquidity ratios, market capitalization ratios; Common Size Statement; Comparative Balance Sheet Statement of Changes in Financial Position: Concepts of Cash Flow Statement. Meaning and ‘onept of Gross and Net Working Capital, Permanent and Variable Working Capital, Determinants of Working Capital and Preparation of Schedule of Changes in Working Capita! Bank Finance’for Working Cepital Text Read Kalyani J. Shashi K. Gupta and R. K. Sharma Financial Management, Theories and Practices Publication. 8 th Ed.. 20/6. 2. D.K. Khatri, Accounting for Management, 1" Edition, Mc Graw Hill Education, 2075. 3. 2.C. Tulsiyan, Finaneial Accounting, S, Chand and Co. New Delhi, 2014. 4. S.N. Mahes S.K. Maheshwari, A Text Book of Accounting for Management, 3° Vikas Publishing House, New Delhi. 2012. 5. Dr. Jawahar Lal: Accounting for Management, Himalaya Publishing house, 6" Edition, New Delhi, 2012. Suggestad Readings Bhatia, Ruchi Accounting for Mangers, Himalaya Publications, 2075. K.Oberoi, Accounting for Managers, Shree Sai Prakashan, IInd Edition, 2010. Homgren, Charles T., Intreduction to Management Accounting, Prentice Hall of India Private Ltd., New Delhi. 4, Anthony Robert, and David Hawkins; Accounting: Text and Cases, McGraw-Hill. 5. Bhattacharya. S.K. and Jonn Dearden, Accounting for Management, Vikas Publishing House, New Delhi. 6. R.P.Rustogi, Financial Management, Taxmann’s Publication, Std Edition, 2071. 7. Shashi K. Gupta, Financial Management, Kalyani Publication, 6th Ed., 20/1. Quel Course Credits: 3 FA 104C: MARKETING MANAGEMENT Course Objective The objective of this course is to provide the students an exposure to modern marketing concepts, tools, and techniques, and help them develop abilities and skills required for the performance of marketing fiznctions. Examination Scheme The faculty member will award marks out of a maximum of 40 metks for the internal performance of the student. The semester examination will be worth 60 marks. It will have two sections A and B Section A, worth 36 marks will consist of five theory questions, out of which students will be 1 Curriculum of MBA (+A) applicable from the Academic Year 2017-18 10required to attempt three questions, Section B will comprise one or more case(s) (open ended OF \ded) worth 24 marks, Course Contents \. Marketing Concepts: Definition of Marketing. Core Concepts of Marke Orientation towards the Marketplace, Customer Value and Satisfaction, Cu: Value Chain, Scanning the Marketing Exvironment 2, Market Segmentation, Targeting, Positioning: Market Segmentations, Levels of Market Segmentations, Bases for Market Segmentation, Patterns, Procedures, kequirement for Effective regmentation, Evaluating the Market Segments, Selecting the Market Segments, Positioning and, Tools for Competitive Differentiation Product Decision: Product Characteristic and Classification, Product-Mix, Product Life Cycle and Strategies, Overview of New Product Development, Introduction to Branding, Packaging, and Labeling. Pricing Decision: Factors A ffecting Price, Setting the Price, Pricing Methods and Strategies. » Distribution Decisions: Importance and Functions of Distribution Channel, Types of Channel, Designing and Managing Distribution Channels. & Proriotion Decisions: Promotion-Mix Elements, Introduction to Integrated Merketing Communication, Developing Effective Communication, Emerging Trends in Marketing: Introduction of CRM, Intemet Marketing, Multi Level Marketing, Event Marketing, Green Marketing, Viral Marketing and Surrogate Advertising, Company: mers Delight, Suggested cas: 1, “The Nano revolution: Tata Motors rewrites The fate of “A” Segment”, 353-354,V Ramaswamy & S Namakumari, Ma:keting management, 4® Edition,2015 Positioning is not an afterthought; it commences right at strategic planning stage-Kinetie zing”,418-419, V S Ramaswamy & § Namakumari, Marketing management, 4® Edition.2015 3. “Nike”, 28-29,Marketing Management, Kotler and Keller,Pearson 2017 Text Readings |. HBR, Harvard Business Review on Marketing, Harvard Business School Press, 2005. Peter, Marketing Management, Mc Graw Hill Intemational Edition, 7th Edition,2005. 3. William L, Pride and O.C. Ferrell, Marketing Concepts and Strategies, Boston, Houghton Mifflin Co., 10th Edition, 2005. 4. Kotler, Keller, Koshy and Jha, Marketing Management, A South Asian Perspective, 13th Edition, Pearson Education Asia, New Delhi, 2099. 5. Kotler, Philip, Principles of Marketing Management, New Delhi, Prentice Hall oflndia, 13th Edition, 2009. 6. Keith Blois, Text Book of Marketing, Indian Edition, Oxford University Press, 2010. 7. Winer, Marketing Management, 3rd Edition, Pearson Education Asia, New Delhi, 2010. Curriculum of MBA (FA) applicable from the Academic Year 2017-18 Wd be .. a > ee .Suggested Readings 1. Tapan K. Panda, Marketing Management, Indian Contex Ist Edition, Excel Books, New Delhi, 2007. 2. Govindarajan, Marketing Management: Concepts, Cases, C Edition, PHI, New Delhi, 2009. illenges and Trends, 2nd Peter and Donnelly, Marketing Management, Ith Edition, Tata McGraw Hill, New Delhi 2009. 4. Rajan Saxena, Marketing Management, 4th Edition, Tata MeGraw Hill, New Delhi, 2009. 5. VS. Ramaswamy, S, Namakumati, Marketing Management, Global Perspective, Indian Context, 4th Edition, Macmillan, 2009. a oe 2 FA 105C: FUNDAMENTALS OF MANAGEMENT Course Credits: 3 Course Objective The objective of this course is to help the students gain understanding of principles and concepts of Management and functions & responsibilities of the manager, provide them tools and techni be used in the performance of managerial job, and enable them to analyze and understand the environment of the organization Examination Scheme The faculty member will award marks out of a maximum of 40 marks for the internal performance of the students. The semester examination will be worth 60 marks. It will have two sections A and B. Section A will be of 36 marks and section B will be of 24 Marks. Section A will have five theory questions out of whieh student will attempt three questions and section B will have one case (open + ended or closed ended). 5 ‘Course Contents 1, Concept of Management: Functions and Responsibilities of Managers, Fayol's Principles of Management, Management Thought - the Classical School, the Human Relations School, Systems Theory, Contingency Management. 2, Planning: Nature and Purpose of Planning, The Planning Process, Principles of Planning, Types of Planning, Advantages and Limications of Planning. 3, Concept and Nature of Objectives: Types of Objectives, Importance of Objectives, Setting Objectives, Management by Objectives (MBO), Benefits and Weaknesses of MBO. 4, Strategies and Policies: Concept of Corporate Strategy, Formulation of Strategy, Types of Strategies, The Strategic Planning Process, The TOWS Matrix, The Portfolio Matrix, Three Generic Competitive Strategies by Porter, Effective Implementation of Strategies, Types of Policies, Principles of Formulation of Policies, Decision Making Process. Curfoulum of MBA (FA) applicabie from the Academic Year 2017-18 125. Organizing: Nature and Purpose of Organizing, Bases of Departmentation, Span of Management Determinants of Span of Management, Line and Staff Relationship, Line-Staff Conflict, Bases of Delegation, Kinds of Delegation, Lelegation and Decentralization, Methods of Decentralization, & Controlling: Concept and Process of Control, Control Techniques, Human Aspects of Control, Control as a Feedback System, Preventive Control, Profit and Loss Control, Control Tarough Return on Investment, The Use of Computer for Controlling and Decision Making. Text Readings 1. Harold Koontz, O'Donnell and Heinz Weihrich, Essentials of Management, New Delhi, Tata McGraw Hill, 2010. 2, PRamasamy, Principles of Management, Mumbai, Himalaya Publishing, House, 2008 3. R. D. Agrawal, Organization and Management, New Delhi, Tata MeGraw Hill, 34th reprint 2009. 4. LM, Prasad, Pri 2008. 5. Stephen P. Robbins, David DeCenzo and Mary Coulter, Fundamentals of Management (VIII Edition) New Delhi. Prentice Hall, 2012, Suggested Readings 1. Harold Koontz, Heinz Weihricin, Management: A Global Perspective, New Delhi, McGraw Hill, 8th Edition, 4th reprint, 2011. 2. Robert Krietner, Management, Nev: Delhi, A.I.T.B.S. Fublishers and Distributors, 7th Edition, 2008 3. S. L Goel, Shalini Rajneesh, Management Techuiques (Principles and Practice), New Delhi, Deep and Deep Publication, 2007. Qfae, i FA 106C: STATISTICAL METHODS FOR pose DECISIONS Course Credits: 3 iple and Practice of Management, Sultan Chand & Sons,Delhi. 7th reprint Course Objective ‘The objective of the course is to equip he students with the statistical techniques and their application to business problems using MS- Excel. The emphasis will be on the concepts and application rather than derivations. Examination Scheme The faculty member will award marks out of a maximum of 40 marks for the intemal performance of the student. The semester examination will be worth 69 marks. There are three sections A. B and C. Section A, worth 12 marks and contains three theoretical questions of which a student will be Tequired to attempt iny two questions. Section B, worth 30 marks and contains five numerical questions of which a student will be required to aitempt any three questions. Section C contains one compulsory numerical / case, worth 18 marks. joel + Curriculum of MBA (FA) applicable from the Academic Year 2017-18 13 ee Course Contents1. Fundamentals of Descriptive Statistics: Introduction to Statistics, Measures of Central Tendency: Mean, Median, Mode, Geometric mean (G. M.), Harmonic mean (H. M.) and Measures of Dispersion: Standard Deviation (S. D.), Variance, Coefficient of Variation (Numerical of MCT and Dispersion not in detail. overview ouly), 2. Probability Theory and Probability Distributions: Concepts, Additive, Multiplicative, Conditional Probebility Rules, Bayc’s Theorem, Binomial, Poisson and Normal Distributions- ‘Their Characteristics and Applications, 3. Time Series: Time Series and Its Components, Analysis, Models of Time Series, Methods of Studying Components of Time Series: Measurement of Trend with Least Squares Method 4. Correlation and Regression: Correlation (Karl Pearson's and Spearman's Coefficients), Methods of Computing Simple Correlation and Simple Regression, 5. ‘Testing of Hypothesis: Hypothesis Testing and Statistical Inference (Introduction to Methodology and Types ot Errors). Introduction to Sample Tests using Normal Distribution, t- test, z-test, F-test, and Chi-square Test. Introduction to Analysis of Variance (ANOVA), One Way and Two Way Classification. 7. Applications of MS Excel in Statistics : Inbuilt Statistical functions (AVERAGE, CORREL, MEDIAN, MODE, STDEV, VAR) Text Readings 1. Amir D Aczel, Jayavel Sounderpandian, Palanisamy Saravanan, Rohit Joshi. Complete Business Statisites. New Delhi: McGraw Hill Education (India) Private Limited. 2015. 7" Edition 2. J. K. Sharma, Business Statistics, New Delhi, Vikas Publication house, Dorling Kindersley (India) Pvt, Ltd., 4th Edition, 2014. 3. Robert E. Stine and Dean Foster, Statistics for Business Decision Making and Analysis, New Delhi, Dorling Kinersley India Pvt. Ltd., 2011. 4. Richard I. Levin and D.S. Rubin, Statistics for Management, New Delhi, Prentice Hall of India, 2000. N. D Vohra, Besiness Statistics, Tata Megraw Hill, 2013. PC, Tulsian, Bharat Jhujhujnwala and S. Chand, Business Statistics, 2"! Edition, 2012. S. P. Gupta, Statistical Methods, New Delhi, Sultan Chand and Sons, 44" Edition, 2014. David M. Levine, David Stephan, Timothy L. C. Krehbiel and Mark Berenson, Statistics for Managers using Microsoft Excel, Fifth Edition, New Delhi, PHI Learning Private Limited, 2011. Suggested Readings 1. DN. Elhance, Veena Elhance and B. M, Aggarwal, Fundamentals of Statistics, Allahabad, Kitab Mahal, 57th Edition, 2014. 2. D.C Sancheti and V. K. Kapoor, Stat Sultan Chand and Sons, 7 edition, 2012. ies: Theory, Methods and Applications, New Delhi,av 3. TN Srivastava and Shailaja Rego. Statisites for Management. New Delhi: McGraw Hill Education (India) Private Linsited. 2012 FA 107C: 1Y FOR BUSINESS MANAGEMENT Course Credits: 3 Course Objective The objective of this course is to help students to understand the basics of Information Technolog Computer Hardware, Software, Application Software, Databases, Intemet and related Special emphasis shall be laid on helping the students to acquire high degree of proficiency in GUI-based applications in various furictional areus of management. Examination Scheme (External 40 + Practical 20 + Internal 40) The faculty member will award marks out of a maximum of 40 marks for the intemal performance of the student. A panel of internal and extemal examiners will conduct the viva-voce examination at the end of the semester and award marks to the student out of a maximum of 20 marks, The semester €xamination carrying 40 marks will have eight questions out of which students will be required to attempt any five questions. Course Contents |. Fundamentals of Computer System: Computer Hardware: Input, Output, Processing, and Storage. Software: System and Application Software. WINDOWS 7: Basic Operations. 2. MS Word 2007: Word Basies, Ribbon and Tabs, Formatting Text and Documents, Working with Tleaders, Footets, Footnotes, Endnotes, Citations and Bibliography, Tables and Sorting, Introduction to Mail Merge and Macros. 3. MS Excel 2007: Excel Basics, Ribbon and Tabs, Rearranging Worksheets, Excel Formatti Tips and Techniques, Introduction to Functions and Formulas, Eycel's Chart Features, Macros, 4. MS PowerPoint 2007: PorverPoint Basics, Ribbon and Tabs, Creating Presentation, Working with text, graphics, pictures, animations, audio and video in Power Point. 5. MS Access 2007: DBMS Concepts, Ribbon and Tabs, Databace Creation, Screen/Form Design, Report Generation Using Wizard 6 Computer Networks: Introduction, goals and applications of computer networks, protocol concept, topologies, Types of Networks: LAN, MAN and WAN and Networking devices 7. Intemet: Concept and Technology, Services like World Wide Web, E-mail, Search Engines, Hardware and Software Requirements, Types of Internet Connections, and Overview of Intranets and Extranets. 8. IT Btiquettes, Security and Threats: Intemet Etiquettes, Etiquettes, Virus, Trojan Horse, Worms and their Preventions, E-mail Etiquettes, Social Media Curriculun of MBA (FA) applicable from the Academic Year 2017-18 B‘Text Readings 1. Goel, Anita, Competer Fundamentats, N: jew Delhi, Pearson Education, 2010. , Balagurusamy, E., Fundamental: a i, MoGra cat PEE tals of Computer, New Delhi, McGraw Hill Education (India) ree Henry C., Information Technology for Management, New Delhi, Tata McGraw-Hill Suresh K. Basandra, Computers Today, New Delhi, Galgotia Publications Pvt. Ltd., 2007. PAC. Sinha, Computer Fundamentals, New Delhi, BPB Publications, Fourth Ed., 2007 Preppernau and Cox., Windows 7 Step by Step, PHI, New Delhi, 2012 Cox. 2007 Microsoft Office System Stey by Step, 2nd Ed. PHI, New Dethi, 2012 Christian Crumlish, ABCs of the Internet, New Delhi, BPB Publications, 1998. Panneerselvam, Database Management System, 2nd Ed.PHI, New Delhi, 2012 |. Behrouz A. Forouzan, Data Communication and Networking, New Delhi, Tata McGraw Hill Pub. Co, Ltd.. 2000. ested Readings sa » i, Ramesh, Information Technology for Management, New Delhi, Tata McGraw-Hill, 0 val, Information Technology Today, New Delhi, Galgotia Publications Pvt. Lid., 2001. jatihoke, Fundamentals of Information Technology, New Delhi, Excel Books, Sudarshan, Data Base System Concepts, New York, Me Graw Hil Hy 1997 PaaS for the intemal performance 60 marks. It will have two sections A and B. | Marks, S ‘will have five theoryCourse Contents 1, Introduction: Definition of Communication, Process of Communication, Communication Model: Shannon and Weaver, Wilber Schramm Model, Objectives of Communication, Principles of Effective Communication, Importance of Business Communication. 2. Factors Affecting Communication: Perception and Reality, Physical, Mechanical and Psychological Barriers to Communication, Effective Listening- Types and Essentials of Effective Listening. 3. Channels, Types ard Forms of Communication: Verbal, Non-verbal, Formal, Informal, Internal, Extenial and Communication Networks. 4, Designing for Effective Communication: Understanding the Composition Process, Defining the Purpose, Analyzing the Audience, Establishing the Main Idea, Selecting the Appropriate ‘Channel and Medium, Transactional Analysis. |. Fundamentals of Business Writing: Adaptation and Selection of Words & jargons, Construction of Clear Sentences and Paragraphs, Basic Patterns of Business Letters, mails, Directness in Good ‘News and Neutral Situations, Indirectness in Bad News and Persuasive Messages, Dealing with Print and Electronic Media. ._ Employment Messages: Writing Resume: Format and Style, Tailoring the Contents, Application "Letters: Wiiting the Opening Paragraph, Summarizing the Key Selling Points, Writing the Closing Paragraph, 7. Reports Making Tata McGraw Hill, 2009.II Edition, Vikas Publishing House, New Delhi ee P Das, Communication Skills, Ist Edition, New Delhi, Himalaya 2005,