Is James bond is a cult (iconic brand):

1. Huge fan following http://www.007.com/, http://www.jamesbondfanclub.com/

2. Company based only on bond products http://www.jamesbondlifestyle.com
3. Bond games http://en.wikipedia.org/wiki/James_Bond_(games)
4. More than half the world's population has seen a Bond film. The films used to be compulsory
viewing for KGB agents fascinated by Bond's killer gadgets (notwithstanding his aversion to
the communist regime). In stunts, guns and gadgets, Bond has no equal. After all he's
ordained to save mankind from destruction. The perfect embodiment of the societal
changes sweeping the world in the 60s, he was sexually liberated and a dedicated
individualist. James Bond influenced how we think of espionage, technology, fashion,
politics, architecture and music. http://www.brandchannel.com/features_profile.asp?
pr_id=108
5. As James Bond celebrates his 40th anniversary in the movies
6. Magazines http://www.007magazine.co.uk/

Characteristics of James bond and its films:

1. Intelligence:
James bond is portrayed as person who is highly educated and intelligent, out-witting his
enemies and adept in handling technology. In Gold finger, he calculates how many trucks it
takes to transport all the gold in Fort Knox. In You Only Live Twice Bond asserts having a first
in Oriental Languages from Cambridge University; in the film, The Spy Who Loved Me, an
acquaintance identifies him as a Cambridge graduate; in the film Tomorrow Never Dies,
Bond visits Oxford to study Danish. In Casino Royale, he is shown to have skill at calculating
probabilities of draws from a deck in a Texas hold'em tournament in Montenegro.

Bond is shown to be a polyglot yet Ian Fleming's stories, the films, and the post–Fleming
continuation novels contradict each other about which languages he speaks; these include
German, French, Russian, and Japanese. In the film Tomorrow Never Dies, it is implied he
does not understand the Chinese on the computer keyboard when he tells Wai Lin that she
can type instead of him.
2. A skilled combatant
Bond is shown as person highly in handling all kinds of weapons and a skilled combatant.
3. Theme music
4. The Bond movies have achieved a cult status partly because 007 has never been politically
correct. He kills in cold blood in the name of his country and he makes love to a lot of
beautiful women without a care for the future or past. Because he is a man, his character
emerges unscathed despite the fact that he often prostitutes himself in the service of Her
Majesty, the QueenThe films had all that film viewing public needed action, drama, sex,
comedy etc gripping screenplay to spur audience interests. James bond films used to have
those dramatic larger than life action sequences which enthralled audiences.
5. Product Placement in Bond Movies
6. Bond girls
7. Lifestyle
8. Cold war
9. In the case of Bond, viewers come for the suave, sophisticated, dangerous man with all the
attributes that are appealing to men. Men want to be Bond and Bond is the man women
dream of being in love with."
http://www.fastcompany.com/articles/2006/11/branding_bond.html?page=0%2C0
10. http://en.wikipedia.org/wiki/James_Bond_(character)
11. There's a certain panache and sophistication with which James Bond goes about doing his
job. An archetype spy who solves problems without a hint of sentimentality, Bond's
presence is defined by his Britishness, incorruptibility, sex appeal, style, love of fast cars,
shaken-not-stirred martinis and a famous prologue: "Bond, James Bond ."
http://www.brandchannel.com/features_profile.asp?pr_id=108
12. The popularity of the Bond movies is due to the fairytale and wish-fulfillment character of its
hero, but also largely to special effects and stunts
13. http://www.jamesbondwiki.com/