Major Issves = Majority of the population lives below poverty level = Buckingham has outdated / irrelevant market data to make decisions = Buckingham has & deep marketing backgroud but little industry backgroud Current Condition: += The only other mivor league sports team in Springfield is a hockey term, the Fileons, Auch they are coutemplating leaving tom due to low ticket «ales. Industry = MMe Mivor League Baseball teams iv the US = 14 regional leagues - Mivor League Baseball has 4 stroug brand anid is very highly attended - Teams are located iv small anich mid-size cites as well as suburbs of large. cities. = Attractive for intimate experience at the gine As well as players attitude to play hard. = Fins dov't care about W-L. They Are, there for the entertaiment.FIRM RESEARCH - Need new data: game attendance; ticket concession prices. - Questionnine Pesteard: Sas potential spenciinig behavior. - Poll Nor'easter stakeholder to Formulate the questions. - Fins asked to fill out the posteard and mail it back, call phove wumber to give results, or Sill out the form ov the web. "WE “DON'T REALL? SELL BASEBALL, WE SELL ENTERTAINMENT"Iron Pigs 1106, 600 Residents “Wadia Hoveaheld letome: 482,016 panies =2)00 Seats “1900 Lass Sestion Priainng ~4i4.00 per seat ticket -86.00 per Inv ticket Market Analysis 6o% mia 2% “Demographics- in th - how game: ~ - have game: t - ia 60% w Who Responded. - Consider yourself « Baseball Faw: 60% NO ~ iw the past 2 to 3 years: - how often have you attended » Major LB game: 16% NEVER - have often have you attended Mivor LB game: 83% NEVER - if & Mixer CB team came to Springfield: 400% would NEVER attendBUPER BEHAVIOR boca (ee J route eed Pe pee Nothing $5 S610 een) i ai i & Tiakets Covressiow Stands ee nr nF Ses Might pees ee ° S Seoaee > Shores Trans + Maat the Teama isa al - Website/Racio - Iv schools - Corporates: SPONSOR - Utilise the limited srea ~ Sell space to spousors - Better orginize the placing of concesstions staidsAvoid Skewed Results: - Get better mailing lists - 4.2% surverys undelivered - actual response 6.S% - Possibly offer more incentive RECOMMENTA TIONS = Move cut of town: only LOS% gain Build & vew staciom - Wait for other busivesses to invest iw the area = Resolve mariagement issvest Buckingham (MID) & Cortez (GM) - Linicon for getting corporate spovsors $ school camps - Promote to the children: Gets the families iwolved automatiaally Promote ENTERTAINMENT