Sample Question- Marketing Management

1. (a) To be branded, product must be differentiated. For the purpose what are the 7
differentiation possibilities a seller may possess to differentiate its products?
Discuss
(b) Define product mix with its elements. Explain how companies find a set of 8
prices that maximizes the profit from the total product mix?

2 (a) Given the following information, calculate the variable cost, fixed cost and
mark-up price for the items.
Raw material : tk. 3,50,000 Marketing cost : tk. 90,000
Insurance & legal : tk. 30000 Building and Machinery : tk. 2,70,000
Expected unit sales : 50,000 Labor cost : tk. 60,000
Mark-up : 20%
(b) From the above information calculate and graphically represent the break- 7
even volume

3. Write short note on the following topics: 3 x 5= 15

(a) Geographical pricing
(b) Promotional pricing
(c) Differentiated pricing