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()1
( )2 ( )2014

Deja 12/2/2001 1
Outride 20/9/2001 2
Payra Labs 2003 3
Neotonic Sotfware 2003 4
Applied Semantics 2003 5
Kaltix 30/9/2003 6
Sprinks 2003 7
Genius Labs 2003 8
HTML Ignite Logic 10/5/2004 9
Picasa 13/7/2004 10
ZipDash 2004 11
Where2 2004 12
Keyhole 27/10/2004 13
Urchin Software Corpoation 28/3/2005 14
Dodgball 12/5/2005 15
Akwan Information Technologies 19/7/2005 16
Reqwireless 2005 17
Current Communication Group 7/7/2005 18
Android 17/8/2005 19
Skia 2005 20
Phatbit 27/12/2005 21

(1) https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google.

243


allPAY GmbH 31/12/2005 22

BruNet GmbH 31/12/2005 23
dMarc Broadcasting 17/1/2006 24
Measure Map 14/2/2006 25
Upstartle 9/3/2006 26
3 @Last Software 14/3/2006 27
Orion 9/4/2006 28
2Web Technologies 1/6/2006 29
Neven Vision Germany 15/8/2006 30
YouTube 9/10/2006 31
JotSpot 31/10/2006 32
Endoxon 18/12/2006 33
Adscape 16/2/2007 34
Tendalyzer 16/3/2007 35
Tonic Systems 17/4/2007 36
Marratech 19/4/2007 37
DoubleClick 13/4/2007 38
GreenBorder 11/5/2007 39
Panoramio 1/6/2007 40
FeedBurner 3/6/2007 41
PeakStream 5/6/2007 42
Zenter 19/6/2007 43
GrandCentral 2/7/2007 44
ImageAmerica 20/7/2007 45

244


Postini 9/7/2007 46
Zingku 27/9/2007 47
Jaiku 9/10/2007 48
Omnisio 30/7/2008 49
TNC 12/9/2008 50
On2 5/8/2009 51
reCAPTCHA 16/9/2009 52
AdMob 9/9/2009 53
Gizmo5 9/9/2009 54
Teracent 23/11/2009 55
AppJet 4/12/2009 56
Aardvark 12/2/2010 57
reMail 17/2/2010 58
Picnik 1/3/2010 59
DocVerse 5/3/2010 60
Episodic 2/4/2010 61
PlinkArt 12/4/2010 62
Agnilux 20/4/2010 63
LabPixies 27/4/2010 64
BumpTop 30/4/2010 65
Global IP Solutions 18/5/2010 66
Simplify Media 20/5/2010 67
Ruba.com 21/5/2010 68
Invite Media 3/6/2010 69

245


ITA Software 1/7/2010 70

Metaweb 16/7/2010 71
Zentawire 2010 72
/ Instantiation 4/8/2010 73
Slide.com 5/8/2010 74
Jambool 10/8/2010 75
Like.com 15/8/2010 76
Angstro 30/8/2010 77
SocialDeck 30/8/2010 78
Quiksee 13/9/2010 79
Planner 28/9/2010 80
BlindType 1/10/2010 81
Phonetic Arts 3/12/2010 82
DRM Widevine Technologies 3/12/2010 83
ebook Technologies 13/1/2011 84
SayNow 25/1/2011 85
Fflick 26/1/2011 86
Zynamics 1/3/2011 87
BeatThatQuote.com 7/3/2011 88
Next New Networks 7/3/2011 89
Green Parrot Pictures 16/3/2011 90
PushLife 8/4/2011 91
TalkBin 26/4/2011 92
Sparkuby 23/5/2011 93

246


PostRank 3/6/2011 94
Admeld 9/6/2011 95
SageTV 18/6/2011 96
Punchd 8/7/2011 97
Fridge 21/7/2011 98
PittPatt 23/7/2011 99
Dealmap 1/8/2011 100
Motorola Mobility 15/8/2011 101
Zave Networks 7/9/2011 102
Zagat 8/9/2011 103
DailyDeal 19/9/2011 104
SocialGrapple 11/10/2011 105
Apture 10/11/2011 106
Katango 14/11/2011 107
RightsFlow 9/12/2011 208
Clever Sense 13/12/2011 109
Milk, Inc 16/3/2012 110
TxVia 2/4/2012 111
Meebo 4/6/2012 112
Quickoffice 5/6/2012 113
Sparrpow 20/7/2012 114
WIMM Labs 2012 115
Wildfire Interactive 1/8/2012 116
VirusTotal.com 7/9/2012 117

247


Nik Software 17/9/2012 118

Viewdle 1/10/2012 119
Incentive Targeting 28/11/2012 120
BufferBox 30/11/2012 121
Channel Intelligence 6/2/2013 122
DNNresearch 12/3/2013 123
Talaria Technologies 15/3/2013 124
Behavio 12/4/2013 125
Wavii 23/4/2013 126
Makani Power 23/5/2013 127
Waze 11/6/2013 128
Bump 16/9/2013 129
Flutter 2/10/2013 130
FlexyCore 22/10/2013 131
SCHAFT 2/12/2013 132
Industrial Perception 3/12/2013 133
Redwood Robotics 4/12/2013 134
Meka Robotics 5/12/2013 135
Holomni 6/12/2013 136
Bot & Dolly 7/12/2013 137
Autofuss 8/12/2013 138
Boston Dynamics 10/12/2013 139
Bitspin 4/1/2014 140
Nest Labs 13/1/2014 141

248


Impermium 15/1/2014 142

DeepMind Technologies 26/1/2014 143
SlickLogin 16/2/2014 144
spider.io 21/2/2014 145
GreenThrottle 12/3/2014 146
Titan Aerospace 14/4/2014 147
Rangespan 2/5/2014 148
Adometry 6/5/2014 149
Appetas 7/5/2014 150
Stackdriver 7/5/2014 151
MyEnergy 7/5/2014 152
Quest Visual 16/5/2014 153
Divide 19/5/2014 154
Skybox Imaging 10/5/2014 155
mDialog 19/6/2014 156
Alpental Technologies 19/6/2014 157
Dropcam 20/6/2014 158
Appurify 25/6/2014 159
Songza 1/7/2014 160
DrawElements 23/7/2014 161
IM Emu 6/8/2014 162
Directr 6/8/2014 163
JetPac 17/8/2014 164
Gecko Design 23/8/2014 165

249


Zync Render 26/8/2014 166

Lift Labs 10/9/2014 167
Polar 11/9/2014 168
Firebase 21/10/2014 169
Dark Blue Labs 23/10/2014 170
Vision Factory 23/10/2014 171
Revolv 24/10/2014 172
RelativeWave 19/11/2014 173
Vidmaker 17/12/2014 174

250

withe


(1) Global Top 100 Brand Corporations 2014: http://www.eurobrand.cc/studien-ranking/
euroband-2014/
(2) Jaron Lanier, Wem gehrt die Zukunft?, Hamburg 2014, s:470.
(3) Frankfurter Allgemeine Sonntagszeitung. 0510.2014, Nr. 40, S. 19.
(4) Vgl. Ebd.
(5) Constanze Kurz und Frank Rieger, Die Datenfresser Wie Internetfirmen und Staat sich
unsere persnlichen Daten einverleiben und wie wir die Kontrolle darber zurckerlangen,
Frankfurt a. M. Juli 2012. S. 9.
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(7) Http://www.handelsblatt.com/panorama/kultur-literatur/wirtschaftsbuchpreis/laudatio-
auf-boys-michael-lewis-flash-boys-gier-trifft-geschwindigkeit/10816192.html.

(1) Jdische-Allgemeine Zeitung, Heike Runge, 10.08.2006 oder http://www.juedische-
allgemeine.de/article/view/id/6283.
(2) Zum Beispiel Douglas Edwards, Google-Mitarbeiter Nr. 59 Der erste Insider-Bericht
aus dem Weltkonzern, Mnchen 2012.
(3) Zum Beispiel Steven Levy, Google Inside Wie Google denkt, arbeitet und unser
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(4) Ebd., S. 18.
) 5(


: .
David A. Vise/Mark Malseed, The Google Story Inside the Hottes Business, Media and
Technology Success of Our Time, New York 2008.
7 NSF ) 6(

.
(7) Steven Levy, a.a.O., S. 23.
) 8(
.
( )
Models .
: ...
http://web.archive.org/19991002085403/http://www-db.stanford.edu/migas.html.
(9) Steven Levy, a.a.O., S. 25.

253


(10) Richard L. Brandt, Googles kleines Weibuch Die Managementstrategien der

wertvollsten Marke der Welt, Mnchen 2010, S. 42.
(11) Ebd., S.43.
(12) Http://www.google.com/about/company/history.
(13) Milton Sirotta, Anm. d. Verf.
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.
.
(15) Eric Schmidt/Jared Cohen, Die Vernetzung der Welt Ein Blick in unsere Zukunft,
Reinbek bei Hamburg, 2013.
(16) Ebd., S. 13.
(17) Nach Martin Schulz Laudatio auf Jaron Lanier anlsslich der Verleihung des
Friedenspreises des Deutschen Buchhandels 2014.
(18) http://web.archive.org/199910082217/http://google.stanford.edu/about.html.
(19) "It instantly become my only search engine, said Stanford Professor Dennis Allison.
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(21) David Cheriton is an angel investor and has cofounded three successful startups with
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.Bechtolsheim Andreas Maria Maximilian von Mauchenheim ) 22(
(23) Steven Levy, a.a.O., S. 4.
. ) 24(
(25) Ebd., S. 47
.) 26(
.1998 7
(27) http://www.googlewatchblog.de/2013/08/google-craig-silverstein/.
23andMe ) 28(
.
23andMe
.

.
23andMe
(
.)

254


. :
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(29) Http://wa.org/blog/esther-wojcicki-jewish-mother-of-tech-revolution.
( )30 .The Huffington Post http://www.huffingtonpost. :
.com/esther-wojcicki
( )31 ( .
) .

:.
Http://mashable.com/2013/09/27/google-garage-anniversary/gallery/google-garage/524c
83b7b589e4473b000104.
( )32!
.
( )inbound links
.
.
:
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web100/search2.html.

( )1 DEC
IBM 1998 .Compaq
.Hewlett-Packard
( )2 DEC :
1998 iPods DEC
.
DEC
. DEC
Alta Vista .:
Steven Levey, a.a.O., S. 51.
( )3 Yahoo AOL Netscape .
( )4 Linux
.
( )5
. ...

. . :
David A. Vise/Mark Malseed, a.a.O., S. 61.

255


( Excite )6 Excite@home
Excite
.
( )7 . .

.
.
.:
David A. Vise/Mark Malseed, a.a.O., S. 64 and S. 65.
(8) Pressmitteilung von Google Inc. Zur Vertragsunterzeichnung: http://web.archiv.org/
web/20000309205910/http:/www.google.com/pressrel/presselese1.html.
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(11) Ebd., S.72.
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tape-recorded-in-2544534.php.
(13) Kleiner Perkins Caufield & Byers.
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(15) Steven Levy, a.a.O., S. 110-111.
(16) Ebd., S. 110
(17) Ebd., S. 100
(18) Ebd., S. 505.
(19) S.a. Unter http://about.me/scottwired.
( )20 :
Ralf Kaufmanns/Veit Siegenheim, Die Google-konomie: Wie der Gigant das Internet
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(21) Ebd., S.100.
(22) Richard L. Brandt, a.a.O., S.83.
( )23 2006
Dmarc 102 . Dmarc
.
Dmarc AdWords AsSense
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Lars Reppesgaard, Das Google Imperium, Hamburg 2008.
( )24

.
.

256


.Gartner
.
Mapquest .
.Lars Reppesgaard, a.a.0., 66
( )25 ...
Goto.com
.
.
Goto.com
. :
http://www.nytimes.com/1998/03/16/business/with-gotocom-s-search-engine-the-
highest-bidder-shall-be-ranked-first.html.
(26) Lars Reppesgaard, a.a.O., S. 67.
(27) Steven Levy, a.a.O., S. 119.
(28) Ebd.
(29) Lars Reppesgaard, a.a.O., S. 71.
( )30 (Gesellschaft fr
)Konsumforschung, GFK 2008 :
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. Web Efficiency
Panel, WEP GFK 9000 .

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(31) Claudus Seidel, Die groen Quoten-Lge, Frankfurter Allgemeine Sonntagszeitung,
16.02.2014, s.a. Http://www.faz.net/aktuell/feuilleton/medien/das-fernsehen-und-seine-
zahlen-die-grosse-quoten-luege-12803540.html.
(32) Https://www.google.com/green/index.html.
(33) Https://www.google.org/crisisresponse/howwerespond.html.

.

.
.
( )34 .
.
( )35 .:
http://www.stefanklein.info
( )36
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( )38 http://stefanklein.info/en/:
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( )40
2013+You .
.


. :
.Google+ social media site:
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.
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(41) Dave Eggers, Der Circle, Kln, 2014.

- .
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( )48 F :

( )von Matt :
.
.
. .
. .
.
( )Jean-Remy von Matt :
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(49) IPO: Initial Public Offering. dt.: Brsengang.
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258


( )51 .
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.
.
David A. Vise/Mark Malseed, a.a.O., S. 179.
( )52
. . 2004
1.4
143 560 58
Ebd., S. 179.2013
(53) Richard L. Brandt, a.a.O., S. 100.
( )54 .



.

.
:
Richard L. Brandt, a.a.O., S.103.
(55) Lars Reppesgaard, a.a.O., S. 114.
(56) Steven Levy, a.a.O., S. 196.
(57) S.a. http://www.focus.de/finsnzen/steuern/tid-32358/deals-and-geistertochter-so-ertrickst-
sich-apple-einen-steuersatz-von-zwei-prozent-google-zahlte-in-europa-nur-drei-prozent-
steuern_aid_996273.html.
(58) Ebd.
(59) http://www.press1.de/ibot/db/press1.Leonce_1151575533.html.
(60) Steven Levy, a.a.O., S. 40.
(61) https://www.youtube.com/yt/playbook/de/metadata.html.
(62) Lars Reppesgaard, a.a.O., S. 127.
(63) S.a. Unter http://www.luna-park.de/blog/9636-suchmaschinen-marktanteile-asien-2014.
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that makes the world a better place.
(65) Limited Liability Company.
(66) http://www.forbes.com/2010/11/19/in-q.tel-cia-venture-fund-business-washington-
.cia.html
(67) Steven Levy, a.a.O., S. 308.
( )68 .
(69) http://www.internetworld.de/mobile/neue-aufgaben-mister-android-286439.html.

259


(70) https://www.crunchbase.com/organization/neven-vision.
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doubleclick-fuer-3-1-milliarden-US-Dollar-1438021.html.
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im-internet-weltweit/
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() :
. :

:
Gerald Reischl, a.a.O, S. 50.
(74)Http://www.google.de/int/de/policies/privacy/infocollect.
( )75 .
(76)http://www.heise.de/security/meldung/Google-west-Kritik-an-Chrome-
zurueck-204078.html.
( )77 Advertising Mobil
Android, iOS, webOs Windows
.Phone, etc
(78) http://winfuture.de/news,51650.html.
(79) http://www.sueddeutsche.de/digital/streit-um-android-google-beklagt-patent-
verschwoeung-1.1128042.
( )80 .
(81) http://www.wiwo.de/technologie/digital-welt/patentstreit-die-justiz-als-schachfigur/6984184-2.
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(82) http://www.wiwo.de/technologie/digitale-welt/patentstreit-die-motorola-patente-erweiden-
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( )83 Allen Lo : :
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( )84
.
( )85 .
(86) Marc Elsberg, a.a.O.
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260


65 .:
http://aviationweek.com/awin/vlj-pioneer-bets-atmosat-uav-market.

( )1.Marc Elsberg, Black out Morgen ist es zu spt, Mnchen 2012:

.
.


.
http://www.zeit.de/internet/2014-01/google-kauft-nest-analyse.
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( )4
45
37 .Senses93
14.
. :
http://www.dailymail.co.uk/news/artical-1346157/Google-founder-Larry-Page-buys-193-
foot-yacht-45m-second-hand.html.
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(15) Ebd.
(16) Richard L. Brandt, a.a.O., S. 26
(17) Computer Engineering
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( )19 2009
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261


(20) Computer Science.

( )21 : 1995 22
.
21 .
.
.
[ ]
.
.
.
. . :
http://www.biography.com/news/google-founders-histora-facts.
(22) Steven Levy, a.a.O., S. 18
(23) Eric Schmidt, How Google works.
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page-der-eigenbroetler-1575374-p2.html.
( )25 100
.
() . 1909
.
(26) Http://www.nae.edu/
(27) Prinzessin-von-Austurien-Preis/PremiosPrincesa de Asturias.
(28) Http://www.wz-newsline.de/home/gesellschaft/leute/google-grunder-larry-page-ein-
renolutionaerer-langweiler-1.1276623.
(29) http://spiegel.de/panorama/leute/milliardaers-hochzeit-google-und-gefunden-a-521995.
html.
(30) David A. Vise/Mark Malseed, a.a.O., S. XV.
(31) Steven Levy, a.a.O., S. 19.
( )32 10
.
[ .] . :
http://www.wired.co.uk/magazine/archive/2013/03/big-ideas/a-healthy-disregard-for-
the-impossible.
(33) http://www.faz.net/aktuell/wirtschaft/netzwirtschaft/google/google-grueder-larry-page-
der-eigenbroetler-1575374.html.
( )34 :
If we were motivated by money, we would have sold the company a long time ago and
ended up on a beach. http://content.time.com/time/magazine/artical/0,9171,1158956,00.
.htmlixzz2E03YABft
( )35 90

262


5

:
http://www.ft.com/cms/s/2/3173f19e-5fbc-11e4-8c27-00144feabdc0.html.
(36) Boris Saidman, Hemingway und die toten Vgel, Berlin 2008.
(37)http://www.deutschlandradiokultur.de/als-jude-in-der wjetunion.950.
de.html?dram:article_id=136443.
(38) Richard L. Brandt, a.a.O., S.27.
( )39
( )I. M. Gubkin 1962
. .
(40) http://www.genealogy.math.ndsu.nodak.edu/id.php?id=15003.
( )41 .
.
Richard L. Brandt, a.a.O., S. 28 .
(42) Ebd.
(43) Ebd., S. 29.
(44) Guy Rolnik, a.a.O.
(45) Richard L. Brandt, a-a-O., S.31
( )46 19 1993
:
David A. Vise/Mark Malseed, a.a.O., S. 26
( )47
...
Ebd., S. 28 :
( )48 :
The more you stumble around, the more likely you are to stumble across something
valuable. Ebd. S. 29.
( )49 33
. ...:
http://www.welt.de/wirtschaft/webwelt/article878273/Google-Gruender-brin-schwimmt-
zum-Traualtar.html.
( )50
.
( )51 (

) .

:

263


http://fortune.com/2012/02/01/before-google-the-wogcicki-girls-learned-from-mom/
(52) http://www.affymetrix.com/estore/
(53) Lars Reppesgaard, a.a.O., S. 190.
andMe23) 54(
(55) Ebd. S. 193
) 56(
:

: .
http://www.nytimes.com/2007/12/26/health/26gene.html?module=Search&mabReward=
relbiasProzent3Ar.
(57) http://www.fda.gov.
(58)http://www.computerwoche.de/a/23andMe-setzt-medizinische-analysen-
aus.2550912.
(59) http://www.gq-magazin.de/unterhaltung/stars/party-date-mit-der-dna.
: ) 60(
Extracting Patterns and Relations from the World Wide Web, Dynamic Data Mining: A
.( ( New Architecture for Data with High Dimensionality
:
Scalable Techniques for Mining Causal Structure, Dynamic Itemset Counting and
: . Implication Rules for Market Basket Data
Beyond Market Baskets: Generalizing Association Rules to Correlations.
(61) Eric Schmidt, Wie Google tickt, a.a.O.
(62) http://investor.google.com/corporate/code-of-conduct.html.
(63)http://www.stern.de/panorama/liebes-zoff-bei-google-rosenkrieg-in-der-
chefetage-2054769.html.
(64) http://www.nydailynews.com/news/national/sergey-brin-affair-amanda-rosenberg-
upset-google-brass-report-article-1.1719746.
Google X) 65(
Bletchley
.


.
.inside-googles-secret-lab/22-05-http://www.businessweek.com/articles/2013:
(66) http://www.zeit.de/1979/18/datensammler
(67) Http://infolab.stanford.edu/-sergey/
(68) http://www.spiegel.de/netzwelt/web/sergey-brin-easter-egg-im-lebenslauf-des-google-
gruenders-a-960279.html.
(69) Wirtschaftsmagazin, Heft 11, November 2014, S. 8.

264

( )70 .


.
.
1890
.1891 :
Drei Jahrhunderte Der Deutschen in Amerika, Band 5. von Rudolf Cronau.
(71)Http://web.worldbank.org/WEBSITE/EXTERNAL/EXTAB OUTUS/
EXTIBRD/0menuPK:3026081-pagePK64168427-piPK:64168435-
theSitePK:3046012.00html.
( )72 SAIS
.
.
.
150 1800 .2009

. :
http://de.inforapid.org/index.php?search=JohnsProzent20HopkinsProzent20University.
(73) Instructor to Professor = Dr. Habil.
( )74
.
.
(75) Peoples Republic of Berkely.
( )76 .Bell Telephone Laboratories Inc
.
Nike .
( )77 Xerox Palo Alto Research Center , Xerox PARC
1970 .
:
... ...Ethernet
... Spaceware ....
http://de.wikipedia.org/wiki/Xerox_PARAC:
( )78 http://investing.businesswee.com/research/ :
.stocks/people/person.asp?personld=719894&ticker=GOOG
( )79 1980 :
.

. :
http://news.cnet-com//Novell-names-Raney-CFO/2100-1001_3-211774.html.
(80) http://www.zdnet.de/2056028/novell-kommentiert-fusion-mit-cambridge.

265


( )81
.
50 ( )

.
.google/eric/schmidt/sai/21/11/http.//hub.jhu.edu/2013.
(82) Steven levy, a.a.O., S. 106-107.
(83) Douglas Edwards, a.a.O., S. 262
(84) Google-intern fr die allwchentlichen Thank-God-its-Friday-Meetings.
(85) Google-intern fr Neu-Googler.
(86) Lars Reepesgaard, a.a.,O., S. 52.
(87)Http://www.spiegel.de/karriere/berudleben/internetkonzern-yahoo-mayer-
veraergert-mitarbeiter-a-933051.html.
( )88 :
. .

. .:
http://blog.idonethis.com/google-performance-review/
( )89 How Google Works -
- 30.
(90) Steven Levy, a.a.O., S. 183.
(91) Ebd., S. 184.
(92) Ebd., S. 181.
( )93
.
(94) Eric Schmidt, Wie Google tickt, S. 120f.
(95) htpp://www.google.com/about/company/facts/culture/
( )96 2003 .

: 650
313884
25 .
50,3: http://www.fesdc.org/NewsProzent20Servece/ .
2004Prozent20--AmericaProzent20Alert/AmericaProzent20AlertProzent205
.Prozent20HowardProzent20Dean.html
( )97 Current TV
2005 2013 . Current TV
. Current TV
.2013
(98) Douglas Edwards, a.a.O., S. 265.

266


(99) Http://www.google.de/intl/de/about/company/facts/management/
(100)Steven Levy, a.a.O., S. 403.
(101)Ebd., S. 415.
(102)Council of Advisors on Science and Technology

Advisory Council
: .
http://www.google.de/intl/de/about/company/facts/management
(103)http://www.google.de/intl/de/about/company/facty/management/
(104)Ebd.
(105)http://forbes.com/profile/eric-schmidt/vom08.12.2014.
(106)Sophie and Allison
(107)http://www.google.de
(108)Richard L. Brandt, a.a.O., S. 73.
(109)http://www.bild.de/geld/wirtschaft/eric-schmidt/zeitung-enthuellt-die-liebes-
geheimnisse-des-google-chefs-31506676.bild.html.
(110) http://www.afov.org/afov/Press_Prozent26_Events.html.
) 111(
: .
http://www.google.de/intl/de/about/company/facts/management
(112)"The Dark Side of Digital Revolution" in The Wall Street vom 19. April 2013.
:)113(
But This Isnt a book designed to be read. It is a major declaration designed to foster
alliances.
The New Digital Age is, beyond anything else, an attempt by Google to position itself
as Americas geopolitical visionary the company that can answer the question where
should America go?S.a.:http://www.nytimes.com/2013/06/02/opinion/Sunday/the-
banality-of-googles-dont-be-evil.html?smid=fb-share&_r=0
(114) http://www.handelsblatt.com/unternehmen/it-medien/neues-buch-von-eric-schmidt-
googles-zuckrige-werbebroschuere/10759638.htmlvom 26.09.2014.
. How Google Works

.
)115(
.
.
(116)http://news.stanford.edu/news/2014/august/cybersecurity-boot-camp-082614.html.

267


(1)http://nypost.com/2014/10/10/google-to-beat-apple-to-1t-club-analyst/?utm_
campaign=SocialFlow&utm_source=NYPFacebook&utm_medium=SocialFlow.
(2) http://www.mercurynews.com/business/ci_5522511?source=infinite.
(3) http://www.insidermonkey.com/insider-trading/insider/brin-sergey/1295032/sales/
(4) http://de.statista.com/statistik/daten/studie/167841/umfrage/marktanteile-ausgewaehlter-
suchmaschinen-in-deutschland/
(5) http://www.heise.de/tr/artikel/Geheimiskraemerei-bei-Google-276907.html.
(6) http://de.statista.com/themen/162/youtube/
(7) http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020goog2013123
110-k.html.
(8) Ebd.
(9) Ebd.
(10) Ebd.
(11) Ebd.
(12) Ebd.

(1) http://www.spiegel.de/wirtschaft/unternehmen/illegale-werbung-google-muss-500-
millionen-US-Doller-zahlen-a-782255.html.
(2) http://www.focud.de/panorama/vermischtes/google-millionenstrafe-wegen-werbung-
fuer-illegale-_aid_658611.html.
:) 3(
Goal: Educate Google executives on the risks associated with the continued paid
sponsoringship of rogue pharmacies.
.Importation of medication is illegal:) 4(
) 5(
. . .
... :) 6(
.
:) 7(
Revenue breakdown (Besty, Eric) what do we know about how much revenue comes
from pharma? How is online vs. direct?
:) 8(
Alana (Karen) - please check with legal and if they are ok, please have someone go to a good
sample of our online advertisers and try to buy vicodin or something similar that you need a
prescription for.Have them take notes on their experience and see if they ask for prescription.
Not sure if you have to go all the way to purchse to answer the question. Better not to.

268


( )9:
"You absolutely can buy vicodin, valium,xanaxfrom these advertisers without seeing a
live doctor.
( )10 -
.
( )11 .
.
( )12 :
.

.
( )13 .

( .
) .
.

.


. .
.


.
( * )14
.

.
* . (FDA
)
.
.
*


overture.
*
.
* 15

269


- .
.

.
[]
. .
(15) Financial Times, Googles goal: to organise yoer daily life, 22.Mai 2007.
(16) Wall Street Journal Google and the Search for the Future.
(17)http://online.wsj.com/news/articles/SB1000142405297020488040457722538
0456599176?mg?=reno64-wsj/ur=httpProzent3AProzent2FProzent2Fonline.wsj.
comProzent2FarticleProzent2.
(18) Https://www.eff.org/deeplinks/2012/02/time-make-amends-google-circumvents-
privacy-settings-safari-users.
(19) Financial Times, Googles goal: to organise your daily life, 22. Mai 2007.
(20) Urspruenglich erschienen in US World & News Report: http://www.usnews.com/
opinion/articles/2014/06/09/how-google-rankings-could-manipulate-elections-and-end-
democracy?page=2.
(21)http://www.lorm.de/2012/01/10/google-sugest-autocomplete-manipulation/
(22) http://www.bild.de/politik/inland/google/warum-bietet-mir-google-unglaeubige-
toeten-an 38187352.bild.html.
(23)http://www.rp-online.de/digitales/internet/diskriminierung-ueber-google-bettina-
wulf-ist-einzelfall-aid-1.3841385.
(24) http://www.loudinteractive.com/presentations/Google-Suggest-Manipulation.pdf.
(25) http://www.lorm.de/2012/01/10/google-suggest-autocomplete-manipulation/
(26) http://www.heise.de/tp/artikel/20/20982/1.html.
(27) http://derstandard.at/2676230.
(28) Bergman, Michael K.: The Deep Web: Surfacing Hidden Value,theJournal of Electronic
Publishing, Jahrgang 7, Nr. 1, 2001.
(29)http://quod.lib.umich.edu/j/jep/3336451.0007?view=text;rgn=main.
(30) Weben & Verkaufen, Google Dominanz erklrt in 14 Charts, Juni 2014.
(31)http://www.handelsblatt.com/unternehmen/it-medien/dank-steuertrick-google-
schiebt-milliarden-auf-die-bermudas/8921526.html.
(32)http://www.ft.com/intl/cms/s/0/89acc832-31cc-11e3-a16d-00144feab7de.
htmlaxzz3FpzaK1UZ.
(33)Http://www.welt.de/wirtschaft/article120839555/Google-verschiebt-Milliarden-
Euro-auf-die-Bermudas.html.
(34) http://www.siegel.de/wirtschaft/unternehmen/google-boss-eric-schmidt-ist-sehr-
stolz-auf-steuertricks-a-872702.html.
(35) http://www.de.statista.com/statistik/daten/studie/183211/umfrage/online-shopping-
internetnutzung/

270


(36) http://www.de.statista.com/statistik/daten/29201/umfrage//umsatz-im-online-
handel-in-deutschland-seit-2008/
(37) http://www.ehi-org/presse/pressemitteilung/detailanzeige/article/onlinehandel-wird-
erwachsen.html.
EHI) 38(

. .
500 100) 39(
. 86
(40) http://www.faz.net/aktuell/feuilleton/debatten/weltmacht-google-ist-gefahrfeuer-die-
gesellschaft-12877120.html/
(41) http://contaxe.com/

.) 1(
(2)http://www.cnet.com/news/googles-schmidt-says-assange-detainment-is-luxury-
lodgings/
(3) http://www.youtube.com/wach?v=EejoN7Z-OZE.
(4) htp://www.rt.com/news/188896-assange-google-nsa-spying/
:) 5(
"Googles business model is the spy. It makes more than 80 percent of its money by
collecting informationabout people, pooling it together, storing it. Indexing it, building
profiles of people to predict their interests and behavior, and the selling those profiles
principally to advertisers, but also others. So the result is that Google, in terms of how it
works, its acutual practice, is almost identical to the National Security Agency or GCHQ
(6) Government Communications Headquarters.
. 2009 :) 7(

.
.
:) 8(
"Google has tricked people into believing that it is a playful, humane organization and
not a big, bad US corporetion. But in fact it has become just that it is now arguably the
most influential commercial organization. Google has now spread to every country, every
single person, who has access to the internet.
(9) http://america.aljazeera.com/articles/2014/5/6/nsa-chief-google-html.
(10) Http://www.documentcloud.org/documents/1154294-nsa-google.htmldocument/p2.
(11) Sergey,
Thank you for your teams participation in the Enduring Security Framework (ESF). I see

271


ESFs work as critical to the nations progress against the threat in cyberspace and really
appreciate Vint Cerf, Eric Grosse and Adrian Ludwigs contributions to these efforts
during the past year.
(12) http://www.businessinsider.com/google-vinton-cerf-declares-an-end-to-privacy-2013-11.
:) 13(
We will be discussing ESFs goals and specific targets for 2012. We will also discuss some
of the threats we see and are what we doing to mitigate those threats.
I look forward to seeing you and to your participation in the discussions. Your insights,
as a key member of the Defence Industrial Base, are valuable to ensure that ESFs efforts
have a measurable impact.
Happy Holidays and best wishes, Best, Keith.
(14) Eric, It was good seeing you recently after the meeting earlier this month.
About three years ago, the Deputy Secretaries of DoD and DHS and 18 US CEOs launched
an effort called the Enduring Security Framework (ESF) to coordinate government/
industry actions on important (generally classified) security issues.... We are convening
a small group of CEOs for such a discussion in Silicon Valley on August 8th and I
would like to invite you to attend given Googles prominence in the industry. Googles
participation in refinement, engineering and deployment of solutions will be essential
(Sergey Brin has attended previous session but cannot make this meeting for scheduling
purposes).
(15) http.//www.theguardian.com/world/2013/aug/23/nsa/prism/costs/tech/companies/paid.
:) 16(
"All PRISM providers, except Yahoo and Google, were successfully transitioned to the
new Certifications. We except Yahoo and Google to complete transitioning by Friday 6
Oct.
(17) http:// www.welt/de/politik/ausland/article11934422/NSA/zahlt/Google/offenbar/Millionen/
fuer/Daten.html.
(18) http://online.wsj.com/news/articles/SB10001424052702304391204579177104151435
042.

(1) http://www.theguardian.com/technology/2014/apr/04duckduckgo/abriel/weinberg/secure/
searches.

:) 2(
The Guardian: Youve said before that tracking might be used to charge people more
if their profiles reveal they have a lot of money. Is that something you can really see
happening, or is it a worst-case scenario?
Gabriel Weinberg: Its real, and it already is happening, and will be increased. My general

272


view is that if information is out there that can lead companies to improve their profits,
then they will do so unless its regulated against. So I definitely think its out there. I think
people just dont know that it exists yet.
(3) http://money.cnn.com/gallleries/2007/biz2/0701/gallery.101dumbest_2007/57.html.
(4) http://www.nytimes.com/2006/08/09/technology/09aol.html?page/wanted=1&_r=1.

(1) Dieter Drr und Alexander Natt, Suchmaschinen und Meinungsvielfalt Ein Beitrag
zum Einfluss von Suchmaschinen auf die demokratische Willensbildung im Herbst 2014
in Zeitschrift fr Urheber- und Medienrecht.
(2) Vgl. Hain, K&R 2012, 98, 102 m.w. N.
(3) Koepfer, AFP 2010, 120, 122.
(4) Bundesverfassungsgericht
(5) So BverfGE 65, 1 42 ff.; auch Meckel, Vielfalt im digitalen Medienensemble.
Medienpolitische Herausforderungen und Anstze, 2012, S. 15.
(6) Siehe hierzu Gersdorf, Grundzge des Rundfunkrechts, 2003, Rn. 69 und Ricker/
Schiwy, Rundfunkverfassungsrecht, 1997, Rn. 130 ff., jeweils m. w. N.; Fink, Wem dient
die Rundfunkfreiheit?, DV 1992, 805, 806 ff.
(7) Siehe hierzu Drr/Schwartmann, Medienrecht, 5. Aufl. 2014, Rn 169, 171 ff.; Degenhart,
in: Bonner Kommentar, GG, Art. 5 Abs. 1 und 2, Rn. 623; Burmeister, Medienmarkt
und Menschenwrde, in: EMR-Dialog, 1992, S. 38, 55 ff.; Stock, Medienfreiheit als
Funktionsgrundrecht, 1985, S. 325 ff.; Hain, Rundfunkfreiheit als dienende Freiheit ein
Relikt?, in: Bitburger Gesprche 48, Jahrbuch 2007/1, 2007, S. 21, 22 ff.; Fink, Wem dient
die Rundfunkfreiheit?, DV 1992, S. 805, 806 ff.
(8) Siehe hierzu Gersdorf, Grundzge des Rundfunkrechts, 2003, Rn. 68; Stock,
Medienfreiheit als Funktionsgrundrecht, 1985, S. 325 ff.
(9) Vgl. hierzu Drr/Schiedermann, Ein kohrentes Konzentrationsrecht fr die
Medienlandschaft in Deutschland, 2007, S. 14.
(10) BVerfGE 57, 295, 320.
(11) BVerfGE 90, 60, 87.
(12) BVerfGE 57, 295, 320.
(13) BVerfGE 90, 60, 87.
(14) BVerfGE 73, 118, 175.
(15) BVerfGE 73, 118, 160.

273


(1)Http://www.blogtrainer.de/2009/04/23/pp/blog/tipps/finger/weg/von/google/
adeanse-2.
(2) http://www.businessweek.com/stories/2006-7-06/counting-up-click-frauds-toll.
(3) http://www.heise.de/newsticker/meldung/Grosse-Allianz-gegen-Klickbetrug-148346.html.
(4) http://www.google.de/analytics/terms/de.html.
(5) http:www.google.com/analytics/terms/de.html.
(6) http://techcrunch.com/2012/06/28/gmail-now-has-425-million-users-google-apps-used-
by-5-million-businesses-and-66-of-top-100-universities/
(7) https://gigaom.com/2013/06/13/swedes/say/no/to/google/apps/for/government/use/
(8) http://www.deutschlandradiokultur.de/warnung-vor-einer-nordamerikanischen-hegemonie.950.
de.html?dram:article_id=133820.
(9) Ebd.
(10) http://www.golem.de/0709/54623.html. (11)https://www.bfdi.bund.de/bfdi_forum/
showthread.php?t=2052.
(12) http://www.ted.com/talks/larry_page_where_s_google_next.
(13)Http://www.epic.org/privacy/gmail/patents/20040059712.pdf.
( )] ( 0072[ )14(
)
(
.] [. ..)
(15) http://www.google.com/intl/ar/policies/privacy/
(16)http://www.cnil,fr/fileadmin/documents/en/GOOFLE_PRIVACY_POLICY_
RECOMMENDATION-FINAL-EN.pdf.
) 17(
.


.
: .
For these purposes, there is no valid consent from the user, in particular because the user is
not aware of the exact extent of the combination of data. Googles interests to implement the
extensive combination of data detailed above are overridden by the interests for fundamental
rights and freedoms of the data subject and therefore, the legal ground of the legitimate
interests may not apply, unless Google clearly limits the scope and duration of the combination
of data and provides simple and effective rights to the data subjects. Finally, Google did
not provide significant examples of combination of data realized for the performance of a
contract that would justify such a large collection and combination of data.
: + 2014 ) 18(

274


: .) (
Eric Schmidt,s and Jonathan Rosenberg,s How Google Works is now for sale at half-off on
Google Play, of course. (Im waiting to hear European publishers use this to cry antitrust).
(19) Jeff Jarvis, 23.10. 2014 on buzzmachine.com:
German publishers warring with Google and the link and the internet have now
completed their humiliation at their own hands, capitulation to Google and allowing it to
continue quoting and linking to them. How big of them.
(20) Jeff Jarvis, 23.10.2014 on buzzmachine.com: Like Japanese soldiers stuck on an
island thinking the war continues, Axel Springer has declared that Google must take
down snippets from four of its brand: Die Welt, and the auto, sport, and computer
subbrands of Bild.

Die :
.Bild wett
(21) http://www.theguardian.com/commentisfree/2012/jan/16/rupert-murdoch-internet-
google.
(22) Anmerkung von Jeff Jarvis: The competition for advertising dollars stifled itself.
Google offered them a better deal. More importantly, Google offered users a better
service. Google treats me as an individual giving me relevance and value. Mass media still
treats me as a mass. Therein lies the essential challenge media competitions have not
begun to grapple with.
(23) Jeff Jarvis, 5. September 2009 under the title Google bigotry on buzzmachine.com:
Google has an image problem not a PR problem (that is, not with the public) but a
press problem (with whining old media people). Google is trying hard too hard, perhaps
not to argue with the guys who still buy ink by the barrel. Google is only causing them
to buy fewer barrels. And newspaper people will use their last drops of ink to complain
about Googles success and try to blame it for their own failures rather than changing
their own businesses.
(24) Jeff Jarvis, 17. November 2008 in The Guardian column: The Google economy on
buzzmachine.com: Trust itself is becoming the basis for new business. Google knows
which sites we trust with our links and clicks. We dont trust banks anymore; hell, they
dont trust each other. In Google we trust.
In God we trust .) 25(
.In Google we trust
(26) https://www.google.com/intl/ar/policies/terms/
(27) Philipp Mayer, Anne-Kathrin Walter, Abdeckung und Aktualitt des Suchdienstes Google
Scholar, Informationszentrum Sozialwissenschaften, Bonn http://www.ib.hu-berlin.de/

275



278


Richard L. Brandt, Googles kleines Weibuch, Mnchenn 2010.

Douglas Edwards, Google-Mitarbeiter Nr. 59 Der erste Insider-Bericht
aus dem Weltkonzern, Mnchen 2012.
Dave Eggers, Der Circle, Kiepenheuer & Witsch, Kln 2014.
Marc Elsberg, Zero Sie wissen, was du tutst, Mnchen 2014.
Marc Elsberg, Blck out Morgen ist es zu spt, Mnchen 2012.
Ralf Kaufmanns/Veit Siegenheim, Die Google-konomie, Dsseldorf
2009.
Constanze Kurz/Frank Rieger, Die Datenmfresser Wie Interbnetfirmen
und Staat sich unsere persnlichen Daten einverleioben und wie wie
wir die Kontrille darber zurckerlangen, Frankfurt am Main 2012.
Jaron Lanier, Wem gehrt die Zukunft?, Hamburg 2014.
Steven Levy, Google Inside Wie Google denkt, arbeitet und unser Leben
verndert, Heidelberg 2012.
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cir@alayam.com
1761774400973 / 3661616800973 /17617733 3
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info@eppdco.com 4391801900971 /43918354 00971 43916501 /2/3 4

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alattadist@yahoo.com 2449320000968 / 2449139900968 /24492936 24496748 5

thaqafadist@qatar.net.qa 4462180000974 / 4462218200974 /44621942 6

00202 25782700/1/2/3/4/5
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sotupress@sotup.com.nt 7132300400216 / 7132249900216 / 9

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6533773300962 / 79720409500962 /6535885 11
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wael.kassess@rdp.ps 2296413300970 / 2298080000970 / 12

alkaidpd@yahoo.com 124088300967 / 124088300967 / 13

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291 dist.nccal@gmail.com