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Ferdinand de Sassure was a French Linguist who was the first to produce
the semiotic theory during work in the early 1900s. Name Ferdinand
Sassure stated that a sign is made up of two parts, the de Sassure
Signifier and the Signified. Born-Death 1857-1913
Discovered Signifier
Signifier- Any motion, gesture, image, sound, Signified
pattern, or event that conveys meaning and
communicates.
e.g Love
Signifier- The word love, the feeling or a gesture felt given
towards someone
Signified- A red heart, roses