Current scenario-

In the market currently through third party distributor

Idea about market growth and business potential
Good distribution channel

OPTIONS:

Continue with current strategy

Local manufacturing-own
Local mfg- JV

Factors:

Drivers Inhibitors
- FDI for local mfg/ SEZ - Low in ease of doing business
- Tax exemption 5 years for mfg/ - Infrastructure/ Logistics- transportation,
extension (+5) power
- Labour availability and cheap labour cost - Cross border trade
- Distribution channel in Ethiopia - Counterfeit and pirated goods
- - Local culture
-
Recommendation- Local manufacturing with established distribution network for export countries