Unit 9- Important Concepts

Consumer privacy
Business & Marketing Ethics
o Market research
Invasion of privacy
Stereotyping
o Target Market
Targeting the vulnerable
Excluding potential customers from the market
Pricing practices
o Price fixing
o Price skimming
o Price discrimination
o Variable pricing
o Predatory pricing
o Supra competitive pricing
o Price war
o Bid rigging
o Dumping (pricing policy)
Advertising and promotion
o Issues over truth and honesty
o Issues with violence, sex and profanity
o Taste and controversy
o Negative advertising techniques
o Advertising Media
Marketing strategy
o Bait and switch
o Pyramid scheme
o Planned obsolescence
o Vendor lock-in
o Viral marketing
o Guerilla marketing
o Anti-competitive practices
Controversial Internet marketing strategies
o Search engine optimization
o Spamdexing
o Embrace, extend and extinguish
o Spyware
o Adware
Corporate Social Responsibility