Unit Title Logo design Course(s) Design Year 2 MYP

Designed by Sylvia Johnston Time Frame 6 Weeks

Stage 1- Desired Results

Establish Goals
Investigate client needs & corporate image
Analysis a range of existing products focusing on:
Aesthetics (colour, style)
Typography (fonts)
Theme
Graphic design
Summerise the analysis of the research, write a short conclusion (2-3 paragraphs) of the research into logo design, software & 3D
printing

Transfer
Learners will be able to....

What kinds of long-term independent accomplishments are desired?

 Learner will engage in creative use of symbols and graphics to communicate identity and meaning, through logo design

Meaning
UNDERSTANDINGS Essential Questions
Learners will understand that... Learners will keep considering...

Graphic design is more than just a drawing of a picture and Factual Why is corporate identity important?
that logos hold significant meaning for companies and Conceptual How much can you say with a Logo?
products. Debatable Are the costs associated with logo design worth
it?

Acquisition

Learners will know Learners will be skilled at...

The basics of a successful logo such as: Using graphic design software
General Using online tutorials
Must be original Taking the client's needs into consideration
Should be distinctive Creating - To evolve from ones own thought or imagination.
Form (Aesthetics/how it looks) as work or an invention.
Simple Developing - To improve incrementally, elaborate or expand
Good colour combinations in detail. Evolve to a more advanced or effective state.
Function
Must represent the company or organisations
public image
Should be relevant
Quality
Should be professional looking
 Stage 2- Evidence

PERFORMANCE TASK(S):
Learners will show that they understand by evidence of

GRASPS Task written in student-friendly language:

Goal Create a Logo.

Role You will take the role of a graphic designer, demonstrating your understanding of what this job completely
entails.

Audience MYP & DP Coordinator.

Situation Take time to research logos, needs and the skills required to use graphic design software or your choice.

Product Competed logo and justification for choice (sales pitch to client).

OTHER EVIDENCE:
Learners will show they have achieved Stage 1 goals by demonstrating their understanding through the Six Facets of
Understanding...

Explain Explain the need for corporate identity, logo development and the psychology of logos

Interpret Interpret the needs of the client

Apply Apply gained knowledge of understanding and needs into the design of an original logo

Have perspective Understand the needs of others and their requirements when designing for others
 Empathize Look at designs of others and evaluate them critically, giving valuable feedback

Have self-knowledge Evaluate own logo against previously developed criteria, take into consideration the feedback of peers and
client feedback. Based on this information outline and make changes to logo.

Stage 3- Learning Plan

Time Frame Learning Events Progress Monitoring

On going for 6 Criterion A - Inquiring and Analysing All four criteria will receive
weeks Criterion B - Developing Ideas formative assessment and
Criterion C - Creating the Solution feedback.
Criterion D - Evaluating
The final hand in date will have
given the students enough time
to reflect and act upon the
feedback given and present their
final piece for assessment.

Resources / Materials:
You tube
Photoshop
GIMP
Google docs
Google forms
Example logos
Access to google drive folder
Haiku learning