Colour scheme- red connotes danger and can also be associated with

bravery while the black and white yet warm tinted photo adds a more
classic, elegant feel.
In addition to this, the magazine logo is written in a font similar to that
used by classic magazines such a vogue, adding a classy, sophisticated
feel.

Direct Questio
mode of n for the
audienc
address
e

Use of the
adjective
smart
adds again
to the
feeling of
being
exclusively
part of
something
as if to say
dont you
want to be a
smart
woman?

Celebrity
More exclusive stuff,
makes audience feel endorsement
part of a clique/group + use of
adjective