Amway Corporation

Amway is more than an income opportunity or a company or products. It’s about putting
people in control of their lives. It’s about connecting people to others who respect them,
who share their goals and aspirations. It’s about supporting people in their achievements.

Amway is about people connecting people to a better way of life.

Amway Corporation is one of the world's largest direct selling companies. Originally
founded by Jay Van Andel and Rich DeVos, Amway operates in more than 88 countries
and territories in Asia, Africa, Europe and the Americas. Amway products and services
are marketed through independent business owners worldwide. Amway is a wholly
owned subsidiary of Alticor Inc.

PEOPLE

Amway has more than 6000 employees worldwide. In addition, Amway has more than
3.6 million Independent Business Owners (IBOs) around the world. In China, Amway
products are sold by Amway sales representatives.

PRODUCTS AND SERVICES

Over 450 unique, high-quality products carry the Amway name in the areas of nutrition,
wellness, beauty and home, as well as commercial products and a variety of services. In
addition, Amway independent business owners in selected markets sell additional brand-
name goods through local merchandise catalogues, plus a variety of services and
educational products. All products are backed by a customer satisfaction guarantee.

GOVERNANCE AND MANAGEMENT

Doug DeVos is the President of Amway and Steve Van Andel is the chairman.
FACILITIES

Amway operates out of Alticor's world headquarters located at 7575 Fulton Street East,
Ada, Michigan 49355, USA.

COMMUNITY SERVICES

Amway, its Independent Business Owners and employees are involved in improving the
communities in which they do business. Specific and current information is available
upon request.

AFFILIATIONS

Amway is a prominent and active member of the regional and national direct selling
associations worldwide. Doug DeVos is a member of the U.S. Direct Selling Association
Board of Directors. Former Alticor President Dick DeVos is the current Chairman of the
World Federation of Direct Selling Associations (WFDSA). Globally, direct selling is an
industry with approximately $80 billion in sales and more than 30 million salespeople.

Amway 50th Anniversary

Plan now to join us as we celebrate a half-century of innovation & achievement. Amway

and Quixtar will invite qualified Executive Diamonds and above to our first ever 50th
Anniversary Global Executive Diamond Council in Grand Rapids and Ada, Michigan,
May, 2009. Immediately after, qualified Diamonds and above will join us in Las Vegas,
Nevada for the 50th Anniversary Global Diamond Forum.
Enjoy exclusive events with world-renowned entertainment and speakers. Get the latest
on company developments, One by One initiatives and growth strategies. This will be a
truly unique event, fifty years in the making.
Join us at the Grand Gala Golden Anniversary.
Look for more details in the near future.
50 Years. Two Cities. A Once-In-A-Lifetime Gala Event

Plan now to join us as we celebrate a half-century of innovation & achievement.

Amway and Quixtar will invite qualified Executive Diamonds and above to our first ever
Global Executive Diamond Event in Grand Rapids and Ada, Michigan, May, 2009.
Immediately after, qualified Diamonds and above will join us in Las Vegas, Nevada for
the Global Diamond Forum.

Enjoy exclusive events with world-renowned entertainment and speakers. Get the latest
on company developments, One by One initiatives and growth strategies. This will be a
truly unique event, fifty years in the making.

Join us at the Grand Gala Golden Anniversary.

Look for more details in the near future.

50th anniversary
Celebrate Achievement

1959

Amway Corporation founded by Jay Van Andel & Rich DeVos

Launch of LOC Cleaning Product

1960
SA8 Laundry Detergent Introduced

1962

Nutrilite brand introduced

1963

Gross sales over $6 million

1968

Launch of Artistry brand

1971

Amway expands
Australia
Europe
Japan
Korea
Thailand
Malaysia
1980
Sales pass the $1 billion mark

1981
Amway Grand Plaza Hotel opens

1984

State-of-the-art cosmetic plant opens

1985

Amway expands to Latin America

1989

Sales force surpasses 1 million

1995

Amway expands to China

1997

Sales force surpasses 3 million

Amway expands to Africa
2000

eSpring logo

2001

1 online health & beauty sales – business 2.0 magazine

2003

One by One Campaign for children started

2005

Sales reach $6.4 billion

Amway expands to Russia

2006

Nutrilite Health Institutes Center for Optimal Health Opens

We own farms in:
Brazil
Mexico
United States

Nutrilite is the world’s leading brand of dietary supplements

A global leader in prestige beauty

2009

50 years
Of growth and innovation
Of quality product brands
Of helping people live better lives

50 years
Celebrate achievement
Celebrate the future
Celebration events in Grand Rapids and Las Vegas May 2009

50 years in the making

A once in a lifetime celebration May 2009

Founders Council plus

Global Executive Diamond Council plus
Global Diamond Forum plus
Equals
A 50th Anniversary Celebration you won’t want to miss!

2 cities

Las Vegas, Nevada

The home of entertainment

Ada, Michigan
The home of Amway

See our future

Be inspired
Be entertained

Be our guest

Make Diamond
Make History

Celebrate achievement…celebrate the future

The History of Amway

What does the word Amway mean? Amway is an abbreviation for "American Way" and
was coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short,
unique and easy to remember, Amway has been registered as a corporate name and
trademark ever since.

In the following decades, Amway Corporation successfully established itself as a leading

multilevel marketing business, built on strong values and founding principles that
continue to sustain our company today. The business is built on the simple integrity of
helping people lead better lives.

Today, Amway is a multibillion-dollar international business representing freedom and

opportunity to millions of people in more than 88 countries and territories around the
world. Amway generates US $ 9.2 billion (January - December '09) in sales at estimated
retail through this global product distribution network. We offer over 3 million Business
Owners the inspiration to grow those businesses, and we work hard to provide new and
better ways for them to achieve their life goals.

AWARDS

• As a corporate leader in promoting environmental awareness and education,

Amway received the prestigious United Nations Environment Programme
Achievement Award in 1989.
 • Corporate Citizenship Award - On November 08, 2005, the United States
Chamber of Commerce awarded Alticor with the Corporate Citizenship Award in
the category of International Community Service for the One by One Campaign
for Children

A SOLID FOUNDATION

Rich DeVos and Jay Van Andel's friendship actually began with a business proposition,
when Rich struck a deal with Jay for a ride to school for 25 cents a week. After high
school they entered the military, but they planned to start a business together after
separate tours of duty. A friendship formed and became a business relationship that has
lasted to this day.

THE EARLY YEARS

Amway quickly outgrew its original facilities in the basements of Rich DeVos's and Jay
Van Andel's homes. In its first full year of business, Amway's sales were more than half a
million dollars.

THE DECADE OF GROWTH

As vowed by Jay Van Andel the night of the 1969 disaster, Amway rebuilt the aerosol
plant and went on. The '70s began with sales of more than $100 million at estimated
retail, and kept going strong. After a lengthy investigation, the FTC verified that Amway
is a genuine business opportunity and not a "pyramid."

THE BILLION-DOLLAR DECADE

The '80s will be remembered for the first Billion Dollar Year at estimated retail in 1980.
Building expansion at Amway World Headquarters continued at breakneck speed as
Amway scrambled to keep pace with demand, opening its new cosmetics plant in Ada,
Michigan.

THE NEXT GENERATION

As carefully planned by Rich and Jay, the second generation Van Andel and DeVos
families took the helm during the ' 90s. The Policy Board was formed and Steve Van
Andel and Dick DeVos succeeded their fathers as Chairman and President. Distributors
witnessed a similar trend, with the second generation of many distributor families taking
on important leadership roles.,

NEW HORIZONS

In 2000, Amway prepared for a new century and a new exciting era.

Almost 50 years after Amway began, the DeVos and Van Andel families created a new
structure to meet the challenges of this new century. A parent company, Alticor, was
established with subsidiaries Amway, Quixtar and Access Business Group—the latter to
consolidate manufacturing and distribution for the enterprise. At the helm of Alticor are
Steve Van Andel (Chairman) and Doug DeVos (President), jointly holding the Office of
the Chief Executive. Today each area of the business, including Amway, has the freedom
to build on its strengths.

Amway continues to be a leading company in the direct selling industry. Its fundamental
principles—freedom, family, hope and reward—hold as true today as they did in the very
beginning.

Our Values
Vision

Inspiring people to live better lives.

Mission

To provide the best business opportunity. To deliver exceptional quality products to

urban and semi urban homes in the areas of nutrition and wellness, cosmetics, personal
care, home care, home tech and insurance.

Our Values

Amway has established some simple shared values that unite the entire company, and all
of the Business Owners that are associated with Amway. We believe that these values
guide our actions and help us to achieve everything we are capable of without
compromise or harm.

Integrity

We will uphold the highest personal and professional integrity which demonstrates
honestly, loyalty, respect and high ethical standards in all our responsibilities, obligations
and other activities. We are committed to behave at all times in accordance with the
ethical practices of the organization.

Trust

Building reliability and dependability for self by displaying commitment, honesty,

confidentiality and consistency in all actions.

Transparency

We will promote a culture of openness and mutual trust by interacting objectively and
without underlying personal interests.
Service Orientation

We are committed to serve our customers to fulfill their needs by focusing efforts on
discovering and thereby meeting stated and unstated requirements.

Partnership

We will collaborate across boundaries and find common ground by sharing ideas and
resources, with a wide range of stakeholders. We will develop networks and build long
term alliances with internal and external customers.

Recognition

We are committed to honor, encourage and support individuals and teams who
contribute, through their behavior and actions, to the success of the organization.

Brand family

Nutrilite® is the world’s leading brand of vitamin, mineral, and dietary

supplements, grown harvested, and processed on its own certified organic farms.

Shop: Nutrilite®

Artistry® is one of the world’s top five largest-selling prestige brands of facial
skin care and colour cosmetics.
 Shop: Artistry®

All products of Attitude contains Skin Vitalising Complex that synergistically

combine to cleanse, Replenish & Moisturise the skin making it soft & supple.

Shop: Attitude®

Dynamite's range of male grooming products, formulated internationally is

designed to deliver the ultimate grooming experience.

Shop: Dynamite®

Glister Toothpaste is a revolutionary Multi-Action Toothpaste with Sylodent that

offers seven benefits.

Shop: Glister®

Persona Premium 3 in 1 Soap is a complete soap for the entire family promises
refreshing confidence.
 Shop: Persona®

Satinique Advanced Range with unique Ceramide Infusion System uses nature's
own renewing technology to rejuvenate, strengthen and protect your hair.

Shop: Satinique®

SA8 Gelzyme is India's only 3-in-1 laundry detergent which pretreats, cleans and
softens.

Shop: SA8®

G&H Range enriched with the goodness of Glycerine and Honey, deeply
nourishes and hydrates the skin for a healthy glow.

Shop: G&H®

LOC High Suds is a multipurpose household liquid cleaner.

 Shop: LOC®

Dish Drops is a concentrated hand dishwashing liquid with a powerful "Triadic

Detergency System".

Shop: Dish Drops®

Great Value Product Range offers you Great Quality, Great Performance, Great
Price and a Money Back Guarantee!

Shop: Great Value Products®

Business Support Material

Shop: BSM

Cosmetics
Our skin is the outward appearance of who or what we are , or what we would like to be.
But it is more than a simple cover. It is the largest organ of our body - a complex and
dynamic system that is vital to our health and reflects it as well.

Featured Products for Cosmetics

View All Products
<< Previous
12345678

Next >>

Attitude Nail Paint - Cosmic Dust (234065IDG)

MRP:

129.00 INR

Attitude Nail Paint - Fire Storm (234066IDG)

 MRP:

129.00 INR

Attitude Nail Paint - Icy Pink (234067IDG)

MRP:

129.00 INR

Attitude Lipstick - Shiny Copper (234057IDG)

MRP:

239.00 INR

•
 Attitude Lipstick - Earthy Brown (234058IDG)

MRP:

239.00 INR

Attitude Lipstick - Natural Pink (234060IDG)

MRP:

239.00 INR

Attitude Lipstick - Pink Diamond (234061IDG)

MRP:

239.00 INR
•

Attitude Lipstick - Dark Chocolate (234063IDG)

MRP:

239.00 INR

Attitude Lipstick - Red Coral (234064IDG)

MRP:

239.00 INR

Attitude Hand & Body Cream (234250IDG)

MRP:

275.00 INR
 •

Artistry Polishing Scrub (106399IDL)

MRP:

1099.00 INR

Attitude Face Masque (234249IDG)

MRP:

275.00 INR

Amway Business Opportunity

Are you working towards a better life for you and your family? Are you in
control of your future? Are you getting the rewards your hard work
deserves?

Your life doesn't have to be a trade-off between making the money you need and having
the flexibility and time to live your life to the fullest.
The Amway Sales and Marketing Plan puts you in control, allowing you the flexibility to
work where and when you want, giving you time for family and friends as well as the
opportunity to earn a good income. It adapts easily to your needs and ambitions, and
grows with them, offering you all the personal support and assistance you require to
become the Business Owner you want to be.

With Amway you are Connected to the global leader in multilevel marketing, with over
40 years of experience, Supported by great products and people who will help you
succeed, and finally In Control of your life.

Amway is a business with a proven track record and the ability to help you get the best
out of your hard work. With Amway, you are on your own but are never alone.50 years
of global experience and 10 years of experience in India , we are there to help and guide
you. We know the pitfalls of running a business and are there to help you avoid them, and
to reward you when you do well.

At the heart of your business are Amway’s market-leading products, each tailored to the
needs of individual market and culture. Amway’s products are recognized all over
the world for their high quality, value and performance, all supported by the Amway
Satisfaction Guarantee.

Our role supporting your business extends into product and business training, helping to
ensure that you are able to reach your personal potential.

At Amway we believe that to sell a quality product you need to understand it and use it
with confidence. We spend lakhs of rupees helping our Business Owners become product
and brand ambassadors, enabling them to sell AMWAY products with conviction and run
their businesses effectively.
Amway really does enable you to be in control of your own life. With the Amway
business opportunity, you work for yourself, not for Amway or your sponsor. It’s entirely
up to you how much time and effort you put into your business. Like anything else in life,
the amount you achieve reflects the amount you put in.

People all over the world value the freedom of choice and flexibility that Amway offers.
In 2007-08 there were more than 4.5 lakh Business Owners in India . Each one of these is
an independent business, connected to a worldwide network of support and advice that is
available as and when it’s needed.

How to Join?

Starting your own business

To start the Amway Business one needs to buy the Amway Business Kit and be
sponsored in the business by an already existing Amway Business Owner.

Despite what you may have heard, starting an Amway business doesn't involve handing
over large amounts of cash.

With your efforts and our knowledge, the Amway opportunity can become everything
from a means of earning a little extra cash to building an international business. Where do
you want to go?

If you are not an Amway Business Owner but are interested in Amway Business
Opportunity please leave your details with us.

Click here to leave your details.

Buy Products:
If you are interested in buying the Amway products, Please add desired products to the
Cart and while Checking out leave your details we will arrange for a Business Owner to
contact you directl

Business Kit

Priced at Rs995 only

Contents of the kit

1. All Product Handbook

This is an attractive book with a size customized to fit the business kit. It gives
information on the entire product range including colours and will play an important role
in retailing.

2. Unique Opportunity Unmatched Products

A set of 2 CDs

1. Opportunity CD

Available in English & Hindi

Gives information on all the important business aspects that a new ABO needs to know to
start his Amway business.
Amway in News

2010

June

• DNA (Ahmedabad) - Helen Keller Day Celebrations - Ahmedabad

• The Financial Express -Computer Centre for Visually Challenged
• Hindustan Times (Thane) - AOF Day Celebrated On May 5th

February

• DECCAN HERALD - Launch of Project Sunrise in Gulbarga

January

• THE NEW INDIAN EXPRESS - Health Check Up Camp At Hyderabd

• THE FINANCIAL WORLD - Lotus Braille Day Celebrations At Chandigarh
• THE PIONEER - Nanhe Chitrakar painting Competition Bhubaneshwar

2009

August

• Business India - By word of mouth

July

• The Hindu - Going Strong at 50

• The Hindu - Amway Wants Legislation on Direct Selling
• Mint - Pitch Perfect
• Telegraph - Amway Set to Open Showrooms
• Telegraph - Fraud Scheme Shadow over Direct Selling

June

• The Asian Age - Online Value-Adds Direct Selling Biz

May

• Business Standard - Amway India plans Rs 55 cr expansion by Dec 2009

• Business Today - Male Surge in female Bastion

March
 • Direct Coverage- Amway

• Economic Times, Kolkata - Direct Selling Sector Holds Promise Amid Slowdown

• Meghalaya Guardian – Consumer Right Selling & Direct Selling

• Northeast Times - Consumer Right Selling & Direct Selling

• Corporate Dossier, Economic Times - The Human Touch

• Corporate Dossier, Economic Times - The Pyramid of Profit

February

• Hindustan Times Jaipur Wildlife Painting Contest for Children

• Hindustan Times Jaipur Childrens Painting Competition

• Business Standard Amway eyes 25% growth in Sales

• Hindustan Times Indore, Amway India Turnover crosses Rs 1000Cr

• HR-perspective, The Human Factor

• DH News Service, Amway launches four new Attitude Shades, colours

January
 • DNA Money, Amway eyes 1,400Cr sales in 09

• BS Reporter, Amway Expands Product Range

• Hello Kolkata Website,

Amway Painting Contest Brings Forth the 'Nanhe Chitrakaar'

• HT City, Attitude and Vibrancy, Click here to read

• DNA, Amway Workshop for makeover grooming, Click here to read

• Financial Express, Lack of Regulation hits direct selling industry,

Click here to read

2008

December,

• Financial chronicle, Amway announces e-commerce foray Click here to read

• The Business Standard-Amway India forays into e-commerce with web portal

New Delhi Click here to read

Delhi Click here to read
Chennai Click here to read
Bangalore Click here to read

Rules of Conduct

Code of Ethics of Amway Distributors.

As owner of my Amway Distributorship, I agree to conduct my Amway business
according to the following ethical guidelines:

As a basic guideline in my activities as an Amway Distributor, I will endeavor to always

treat others, as I would have them treat me.

I will respect and follow this Code of Ethics and the Rules of Conduct observing not only
“the letter” but also ‘the spirit’ thereof.

I will present AMWAY products and the Amway Sales and Marketing Plan to all
prospective Distributors in a truthful and honest manner, and I will make sure to present
only what is approved in official Amway publications.

I will be courteous and prompt in the handling of any and all claims for exchange and
return and follow the procedures prescribed by Amway from time to time in its official
publications.

I will conduct myself in such a manner as to reflect only the highest standards of
integrity, frankness and responsibility because I recognise that my conduct as an Amway
Distributor has far-reaching effects.
I will accept and carry out the responsibilities of an Amway Distributor (and those of
Sponsor and Direct Distributor when I reach such level), as set forth in official Amway
publications.

In my AMWAY product sales activities, and for the purposes of protecting the Amway
Sales and Marketing Plan, I will use only Amway produced or Amway-authorised
publications.

Amway Rules of Conduct

Please click here to download the ENGLISH Version of the latest Amway "ROC" and
"Code of Ethics"

Please click here to download the HINDI Version of the latest Amway "ROC" and "Code
of Ethics"