selective perception

selectively interprets what he sees on the basis of his interest, background, experience and
attitudes

ex. yuo were bullied on elemenaty by tall person. when in highschool, you are afraid of
tall person

halo effect

when one attribute of person or situation is used to develop an overall impression of the person
or situation

ex. a person might be good at selling so other people thinks that he is good at recruiting

contrast effects

a beautiful lady may be 1st here but on other location she is just 3rd

projection

attributing one's own thought, feelings, or motives to another

ex.

stereotyping

judging someone based on the group that person belongs

ex. a 60 year old person was declined on a job because the manager thinks that 60 year
old person are not productiove