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AirAsia and the Tune Group: diversifying across industries tis migttecome the Seth eampany nthe fay snngunced a jit verte peti between Cara The questa tat wars rumbling nthe bacgoun Fe fod also ugh the mary saa In UX fst XL which were sventhnad sft gts eEurope ond Fernandes make this scces wheal bes ha} Tune air when he asked his mother if he could go home for ‘Wn bind, th $280,000 rey 0 ewe 8 sco tn top‘ an pa 2001, cy apt cx ote Naas opens ‘Simply cnt transfor into the energie and entege> SSS Sars ‘en. a ute Ali ancl Tne Air acts te cosets) nein ost tp a cm as Stench ison pn a tr ric bi Ih ore Tor custome, ie. food, bagage sence, Ballaig agai turulenee vo ted Seat pces wee acrid clearly ~dferntted fom the extra rom fs shr-a st and and at 2001, bite ity compat + spose tans . In 2010, kia X became an ape company ti ang Red Carpet “olan sevces. Honore, Syne rat expectations “The ee sd teu be oe... Fe yao sie at Kean be dae oo Socesiy 2 spawn he satstes wee impress, 201), isi X was tow cart at USE360. pe salblesaatan "het Asai, South Kae, Wan and pan. Howe, nthe same yer, hr Aa manager acunced tat gas Cpe dN i wd pw ys High ul pes andthe EU ebm ocr repre be mating he Pt sn London gts es (Gos ana te ue Et sea + charging mare fr sone ening sree og eka Merchant partners were companies wishin to ten i aes hme seg SES CS Tat Sree ce ae kaa tsieca Soon Seal Te Hote cen and ‘uth gam ig synthe Sts te Sa ply pee (fe due 2011, t¥o nw in vets with Expo ‘See ty wre apc gta Te orp ‘ood scoring te in 21 rs pe {00m psseges in 8.5 yas estore nung, oman olen 10 saan ltr 21 pr cot ety De parte veri, lesing Tne Hotels ‘woven the ong compa Tne Vet, ahh nes med by Fears (8 cent, Kararin GO per et a Dene sia (5 pe ant a former Crit further 2m a raised tom individ! investors ond rire xe Dal aig 2 Tare ArT te pe peated to customers at Tune Hotes waste ait obs tut aa aso pren. Ate appsin ire 8 Tac aye (12), Indonesia), Ra Tene Money feuding entrepreneurs lurched Asian Z007, when tre paren Tone Hetres ware apne St Te ta the we nr enon rae Mery abeseng commer’ wang ayer, sy an tal cata ety toh he Toe Group west," ‘crate De van and Ata he gba rans Foor sets atthe By propa MasterCard wae ren ie pty wegen ee “Fostering an lian with etn ante Tne Go (heinsurance mate,» O atgy moving freed iste leverage on hse aan tenant ety the Tht ou hy compan stone” (US$SIMI from a ple sting of shoes. This exceeded the Ses Fernandes td vpatethat he pened fo tase Faardes was repaid to have Sai ht Tune ston er eter Tne Has ori an Har 2014, Tone snes rere te ae East ough 8 et nae 2 pata deal n 208 wth Calan Ata youngest obie vil nek oper HNO) se ee Wy ey, ove " Tine Gp website ané tron iis, Tune Sport ‘era rity int, fmal ion toe ine Gal iets cotonng sat a ancon-based Gren Pa age GFR ona eh. i Investment In apt spas wich by 2012 Pa from 1 ce Fore 1 te Asest Bsa {eagueané MotGP. These spororips aliwe t Ais bad to be ean on FL and Ma Tera and yest 9 28 Zramacr tans nie tg Pes en te acces 102000 profesional focal matches and ate tate pb TW ance of arate) 8 Oo Narang code pce est seems ox SE eof peta rath free, tt Me Sot a mach tia nf renin. 200 ian esate nm al eh ating teams come ue out banding o carte enertanie in 20091 a Fernandes dant ye 2 Tee Groups inaement wih spa roo ae bt promo bovt Catena ne Dag wang Herees 2 wll 2 ing alin band fo foal cats 0 a wider autor, Tis was he reson ewes coe a neaay Into Fy the company aso cetag 9 ‘MeWilmake affordable sports cars wth Ft echnaogy tomum orm racer ehesn cine al eather dM a {ingens UB ees was Matra Sagan. nog Tas hy eal ae ace Sc ean winters no 2a ca nd oan a 20 a nd MotoGP ‘racing 2010 a8 Lotus Racing) 10 perce oftheteam The failze of Caterham cars id not dixcourage tet Fag box sotovinaey USE30m in pe tones, the lest bang Tae Labs © Rus Lpur used arin 210 WME tone comperaston fr hw etraad $100m co to slrtup cae i 2015 to ey, entrant ge, Fort tele the season tre, Despite ererming welln thet support asin ecepreneurs acho tevin ot dfn UE Sich agin 201, Gvp as he carpeting cving revetiatng, wd roetve tones a tsine WBS Latur ana ovate Uk company Caterham Cars ton resee MR wich graced a smal hghtweigt sosinene ext retsin ® BE set on ne gal desc he Late 7 i APPENDIX: The Tune Air story ‘is eas tional at foal pr fang nowt

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