You are on page 1of 20

+

01

02 : 1500

03 :

06 :

07 :

08 :

10 :

12 :

13 :



3-5




0 vs (2015E)



18848PC




9297


2670


100

+ 01

1500

1 (2015E)
8:2 ( )

Rx(34%,5210 )

(13%,2084 )
13025 (50%,7815 ) (13%,2084 )

OTC(7%,1042 )

Rx(6%,
OTC(9%,1445 )
2408 963 )

OTC(0.6%,100 )
100

2015
Rx(20%,3062 )

(10%,1563 )
: 10877 (50%,7815 ) (6%,999 )

: 700
OTC OTC(3%,500 )

: 800
Rx(12%,1803 ) OTC(8%,1297 )
3100


100 1500 10% 1556
Rx(4.9%,766 ) OTC(5.1%,790 )

2020

4000

02


( )




1.63
29.7% 36.3%


+ 03
3


45%~50%

3%
3%


7% 1.5% 1.5%

1% 1.5% 1.5%


5

2014 11 5
2012
46.12% 36.18%

5

B2C


15%


GSP


4
SKU










04

O2O




+ 05

6


25.8 16.8

B2C B2C




www.babaifang.com

O2O
Yao.

hxyxt.com star365.com

B2C+O2O




(
)


06


2014 2817






B2C B2C





O2O







O2O
(
)

O2O


O2O



; O2O

+ 07

BAT











50





201411

60

08


20 60 70
120



 ,

+ 09




+
4800 60000

I Health BPM

O2O

18


HIS

HIS




10







CEO

+ 11

2013
9 2016 228

2014








&
250 228 6
516 APP
200 5

4
150 135.6

3

100

2
144
50
80 22 1
68
5 9
0 0
2012 2013 2014E 2015E 2018E
() (%)



72% 67%




79%

60%
59%


77%
71%
59%
37%

12

+ 13

14




86 21 61411570 86 21 23166592
yvwu@deloitte.com.cn : pohou@deloitte.com.cn

86 21 23166271
: sheryljacobson@deloitte.



+86 10 85125601 86 21 61412778
sxu@deloitte.com.cn : lydchen@deloitte.com.cn



+86 21 23166595 +86 21 23166657
anding@deloitte.com.cn rochung@deloitte.com.cn

+ 15



Deloitte
www.deloitte.com/cn/about
150
200,000

22
13,500

1917

" "

You might also like