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01
02 : 1500
03 :
06 :
07 :
08 :
10 :
12 :
13 :
3-5
0 vs (2015E)
18848PC
9297
2670
100
+ 01
1500
1 (2015E)
8:2 ( )
Rx(34%,5210 )
(13%,2084 )
13025 (50%,7815 ) (13%,2084 )
OTC(7%,1042 )
Rx(6%,
OTC(9%,1445 )
2408 963 )
OTC(0.6%,100 )
100
2015
Rx(20%,3062 )
(10%,1563 )
: 10877 (50%,7815 ) (6%,999 )
: 700
OTC OTC(3%,500 )
: 800
Rx(12%,1803 ) OTC(8%,1297 )
3100
100 1500 10% 1556
Rx(4.9%,766 ) OTC(5.1%,790 )
2020
4000
02
( )
1.63
29.7% 36.3%
+ 03
3
45%~50%
3%
3%
7% 1.5% 1.5%
1% 1.5% 1.5%
5
2014 11 5
2012
46.12% 36.18%
5
B2C
15%
GSP
4
SKU
04
O2O
+ 05
6
25.8 16.8
B2C B2C
www.babaifang.com
O2O
Yao.
hxyxt.com star365.com
B2C+O2O
(
)
06
2014 2817
B2C B2C
O2O
O2O
(
)
O2O
O2O
; O2O
+ 07
BAT
50
201411
60
08
20 60 70
120
,
+ 09
+
4800 60000
I Health BPM
O2O
18
HIS
HIS
10
CEO
+ 11
2013
9 2016 228
2014
&
250 228 6
516 APP
200 5
4
150 135.6
3
100
2
144
50
80 22 1
68
5 9
0 0
2012 2013 2014E 2015E 2018E
() (%)
72% 67%
79%
60%
59%
77%
71%
59%
37%
12
+ 13
14
86 21 61411570 86 21 23166592
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86 21 23166271
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+86 10 85125601 86 21 61412778
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+86 21 23166595 +86 21 23166657
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+ 15
Deloitte
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150
200,000
22
13,500
1917
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