1. Average Ticket (single person) ________ X Monthly Frequency ________________
= __________ per year.
2. __________ per year X 5 years (average) = _______________________ X 2 (one referral)
= ___________________ Lifetime Value of Customer
Whats One Happy Customer Worth? (example)
Average Sale Per Person $12
Number of Visits Per Month/Year 24 Sales Per Advocate Per Year $288 Average Number of People Per Table (2.3 people) $662 Number of Referral Per Customer 1 Gross Sales Per Year $662 Gross Sales Over Life of Customer $3,310 Gross Sales For Total Referrals $3,310 Total Value of One Satisfied Customer $6,620
Total value of 10 happy customers: $66,200
Total value of 100 happy customers: $662,000 Total value of 1000 Happy customers: $6,620,000
Whats The Cost of One Unhappy Customer?
Loss of a Happy Customer $6,620
How Many People They Will Tell 12 % of Negative Referrals Who Dont Become a Customer (25%) 3 Cost of These 3 Lost Customers $19,860 Total Cost of One Unhappy Customer $26,480
Total cost of 10 unhappy customers: $264,480
Total cost of 10 unhappy customers: $2,648,000 Total cost of 10 unhappy customers: $26,480,000