How would you categorise this product (genre, platform, etc)?

I would say its a

Documentary. Who do you think it is for (target audience)? : I think the mass target
audience is older people in families, particularly families looking for lost relatives.

What sort of characters/themes/settings are included? The presenter Davina is a

fairly average older woman, Davina also has had troubles in the past with family
meaning the target audience can relate to her.

Why do you think it appeals to this particular target audience? Because of the
familiarities of the presenter

What makes it different to the sort of things you watch/play? Because I am only
young I havent had a lot of experience dealing with family issues and therefore
would have less emotional attachment to the programme