Big Jims Gym- Case Analysis

Problem Statement: Membership fallen from 500 to 300 in six month.

SWOT ANALYSIS

Strength Opportunity
Well eastablished business Attracting New customer
Full utilization of Capacity Bringing back the customers who dropped out in
Low Turnover and committed employess the past six month
Job rotation for employees

Weakness Threat
A very rigid approach Competitors with expert trainers and beauty
Spartan atmosphere consultant
Does not contain advance equipment Competitors with better equipment and
Lack of experts/certified trainers apparatus
Rigid scheduling during slow periods

Suggestion:

Diversify add some value added solutions

Modernize

Recruit train professional

Flexible scheduling

Advertize.