table of contents

our mission pg 1--2

brand personality pg 3--4
primary/secondary logo pg 5-6
preferred signature pg 7-8
logo use and misuse pg 9-10
signature space pg 11-12
logomark pg 13--14
corporate fonts pg 15--16
corporate colors pg 17-18-
stationary pg 19 26
corporate commercial pg 27-32
electronic media pg 33-36
signage and wayfinding pg 37-47
1 .our mission
 It is with much pleasure to write on behalf of the Builds conglomerate to show our up most respect to
our valued partnership. Here at Builds we are driven to give the customer the best possible experience of
hardware shopping. Our mission is to have the customer leave the store with more then just our products
but the diligent skills to put that product to the best use possible. With are fully trained and equipped
staff, we strive to help the customer learn and build their future properly.

The main goal of Builds is to stray away from just your everyday hardware store like The Home Depot
and Lowes. We value the time our customers take out of their day to do business with our establishment.
We service the society in ways more prominent then our competitors. With double the amount of help
desks and workshops that we offer, compared to our competitors, the customer will find exactly what 2
they want and need in less then half the time they would at one of our competitors. As for our products,
we strive to keep in stock the most affordable but best quality products for the costumer. This is how our
slogan Always Affordable came along.

We hope to supply the people with the best product and diligent knowledge to make their homes and
dreams the best they can be. On behalf of Builds we thank you for your valued partnership and business.
We hope to see you around in one of our many establishments nationwide.
3 brand personality
 4

This manual is a guide for our staff and members to be informed of our identity and what we promote.
Our goal is to supply the hard working people a affordable hardware store that has quality products and employees..
 primary logo
Signature Dominant

5
secondary logo
symbol dominant
 Signature

secondary logo
symbol dominant

6
Symbol logo is
Logomark. dominant on
appearance to
capture attention
to the logo itself

primary logo
signature dominant
7 preferred signature
 Whenever possible this is
our primary logo to use as
advertisment. The color
used is c38m0y87k0.. The
green used is to relate to
constructive use as well as
signify our identity.

Black and White Design.

The logo and identity are
still very readable in this
format.
9 logo use and misuse
 click here for more informatioon
10

Never should you stretch the logo in any way.

Never place on top of or behing a busy backboard.
Never attach any text to the logo.
Never make the logo disproportional.
11 signature space
 5x secondary logo
logo spacing -
3x

2x
2x x

12
2x 2x
3x

primary logo
..10x
logo spacing -

x
13 logomark
Our logomark should be
used with proper color
settings and proportion
c38m0y87k0

14
15 corporate fonts
Motor Oil 1937 M54
ABCDEFGHIJKLM- Motor Oil 1937 M 54
NOPQRSTUVWXYZ
abcdefghijklmnopqrstu-
vwxyz
1234567890 Our use of fonts depends on the business
we are dealing with. Any business material
that deals with back and fourth exchange
we used helevtica. Any public advertis-
ment or one time reading use we use Motor
16
Helevetica
Oil 1937 M 54
ABCDEFGHIJKLM-
NOPQRSTUVWXYZ
abcdefghijklmnopqrstu-

Helevtica
vwxyz
1234567890
17 corporate colors
 PANTONE 1545 M
PANTONE 209 M
PANTONE 1797 M

secondary colors
PANTONE Process Magenta
primary colors PANTONE 662 M
PANTONE 660 M

c38m0y87k0 PANTONE 3295 M

PANTONE 368 M
PANTONE 368 M
PANTONE Hexachrome Orange M
18
c70m67y64k74
PANTONE Hexachrome Orange M
c10m50y75k10
c70m15y0k0
]c70m15y0k0
PANTONE 514 M
PANTONE 252 M
 stationary
19
 letterhead back
9876 Builds Street
Las Vegas NV 89119
phone: 123.456.7897
fax: 123.569.2356

ATTN: Builds Employees

Builds International
2089 Las Vegas Blvd
Las Vegas 89119

March 1, 2015

Dear Mr.Knight,

It is with much pleasure to write on behalf of the Builds conglomerate to show our up
most respect to our valued partnership. Here at Builds we are driven to give the customer
the best possible experience of hardware shopping. Our mission is to have the customer
leave the store with more then just our products but the diligent skills to put that product to
the best use possible. With are fully trained and equipped staff, we will strive to help the
customer learn and build their future properly.
11 in

The main goal of Builds is to stray away from just your everyday hardware store like The
Home Depot and Lowes. We value the time our customers take out of their day to do busi-
ness with our establishment. We service the society in ways more prominent then our com-
petitors. With double the amount of help desks and workshops that we offer, compared to
our competitors, the customer will find exactly what they want and need in less then half the
20
time they would at one of our competitors. As for our products, we strive to keep in stock the
most affordable but best quality products for the costumer. This is how our slogan Always
Affordable came along.

We hope to supply the people with the best product and diligent knowledge to make their
homes and dreams the best they can be. On behalf of Builds we thank you for your valued
partnership and business. We hope to see you around in one of our many establishments
nationwide. Thank you.

Sincerely,

Luke Knight CEO

8.5 in
 business folder business folder spread

21

11.5 in

9.5 in
19 in
 business card front and back

1.345.567.8967

fax 1.256.357.1397
Luke Knight
22
2 in

9876 Builds Street Las Vegas NV 89119

lknightbuilds@gmail.us
CEO builds

www.builds.com

3 in
23
Join us for our day of give away and a
chance to win a 2016 Ford Fusion
March 1 2017 at any builds location from
8 am to 10pm
5 in

6 in
invite cards
 24
7 in

from your friends at

7 in
thank you cards
 9876 Builds Street
Las Vegas, NV 89119

25 10 in large business envelope

 8.75 in

9876 Builds Street

Las Vegas, NV 89119

3.7 in
standard envelope 9876 Builds Street
26
Las Vegas, NV 89119
27 corporate communications
 brochure
become a builder today
learn everything
you need to be
master builder classes offered every Saturday and
Sunday presents

starts at 8am to 8 pm

we offer and
11 in

teach about every come join us for a

category of home day of skill building

28
improvement that can lead you to
a better future today
stop by any of our store locations
with this brochure and recieve a free
hat as well as one 10 percent off
your next purchase of 100 dollars or
more

get equipped supplies will be offered for any of

today with all the your needs including paint.
knowledge you
will need to know We welcome all ages so come on
in and build

17 in
 2
in
luke
29 2.5in name tags

luke
 standard uniform
for all employees

uniform 30
 small bags
10in by 5in

31 baggage

large bags
20in by 12in
 8 in

visit any of our local hardware

4 in stores with this brochure and
recieve up to 20 dollars off
your next purchase of
40 dollars or more
www.builds.com
1.345.567.8967

cd case 32
33 electronic media
 8.5 in

store location; : Las Vegas # 4352 find a builds Enter Zipcode here My Account (Sign in or Register)

home tool rental credit center moving crew get built the workshop

Search my list cart

Affordable Quality register here to recieve up to 30% off your next purchase

home web page Save BIG on these selected items 13 in

34

Affordable build it right

Quality

Social Responsibility Recalls&/Product Safety GM Business Choice

Sustainability Policy Returns/Exchanges In-Store Services
Customer Care Shipping/Delivery Installation Services
Contact Us Warranties International Customers
Federal Tax Credits Services Protection Plans
How's Our Site Credit Card Services Suppliers
Rebate Center? Gift Cards Special Orders
35 email signature
14 pt Helvetica Luke Knight
CEO

Builds Corporation
9876 Las Vegas Blvd, Las Vegas Nevada 89119
Direct (702) 897 1223
Phone (702) 456 7890
12 pt Helvetica
Fax (702) 435 4576
36
knightl@builds.com
www.builds.com

logomark
 signage and wayfinding
37
 8

outdoor signage 25
38
6
39
 building overview

ENTER Pick-UP EXIT

40
 10

41 3
 4

11

banners 6
42
 8

appliances
6

bath
tools
plumbing
43
paint
flooring
decor
sales
 4

lumber 1 6
1

tools

indoor way finding 44

paint

bath
 1

10

staff only

45 1 door signage

10

managment
 1 ft
men
men

bathroom signage 46
women
47 transportation
48