Kinh t hc hnh vi

V d 1: chng ta mua mt ming phomai yu thch v bng nhin hm nay m t lnh th pht hin ra n
qu hn s dng mt ngy. Cho d ming phomai cha b hng nhng liu chng ta n hay vt ming
phomai i?

V d 2: gi s mt ngi bn nh chng ta n trng nh h v n n trong t lnh. Tht trng hp l

cng c ming phomai cng loi v qu hn s dng mt ngy. Liu chng ta c n ming phomai
hay khng?

Cc nh kinh t truyn thng (c th l Tn c in) th cho rng chi ph trc khi n phomai l bng 0, v
ngi ta s quyt nh n nu thy li ch ca vic n l ln hn 0. V th quyt nh ca mi ngi l ging
nhau hai v d s lm ging nhau.

Cc nh kinh t hc hnh vi th d bo rng t l n pho mai v d 1 s nhiu hn rt nhiu v d 2, v

thc nghim chng mnh iu h d bo. Thm ch ngi ta phi n phomai v d 2, chng ta phi tr
tin cho h na (VD ny mnh ngh ra, nhng h chng minh cho cc VD tng t khc). S khc bit c
l gii bi cc quy lut tm l v c th trong v d ny n c gii thch bng cc l thuyt nh l loss
aversion, endowment effect, sunk cost fallacy. Ci g chng ta s hu cng c gi tr hn v mua ri vt
i th ph qu.

Vit Nam ch c l ch c duy nht H Kinh t TP HCM c phng th nghim do anh Phm Khnh Nam ph
trch nghin cu kinh t hc hnh vi (ngi c nghin cu v kinh t hc hnh vi xut bn cc tp
ch kinh t rt uy tn). Mn Kinh t hc hnh vi cha c dy hoc dy rt t cc trng H. C l cc
nh kinh t ca chng ta thch mn Kinh t hc vi hnh hn l Kinh t hc hnh vi.

Nguyn Vit Cng