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TERM PAPER

OF

“Relevance of tourism as an industry”

Submitted To:- Submitted By:-

Vishwas Sir ADITYA CHAODHRI

L.S.M (L.P.U.) RS1901 –B48

Reg.no-10907379

LOVELY PROFESSIONAL UNIVERSITY INTRODUCTION


Acknowledgements

I am thankful to Mr. VISHWAS CHAKRANARAYAN


for providing me the task of preparing the Term Paper. We at Lovely believe in
taking challenges and the term paper provided me the opportunity to tackle a
practical challenge in the subject of research methodology. This term paper
tested my patience at every step of preparation but the courage provided by my
teachers helped me to swim against the tide and move against the wind.

I am also thankful to my friends and faculty for providing me help at


every step of preparation of the Term Paper.
Contents
Introduction

Objectives of the study

Article analysis

 Findings & Conclusion

References
INTRODUCTION

Tourism in India

Tourism is the largest service industry in India, with a


contribution of 6.23% to the national GDP and 8.78% of the total employment in
India. India witnesses more than 5 million annual foreign tourist arrivals and 562
million domestic tourism visits.[1] The tourism industry in India generated about
US$100 billion in 2008 and that is expected to increase to US$275.5 billion by
2018 at a 9.4% annual growth rate.[2] The Ministry of Tourism is the nodal
agency for the development and promotion of tourism in India and maintains the
"Incredible India" campaign.

According to World Travel and Tourism Council, India will be a


tourism hotspot from 2009–2018,[3] having the highest 10-year growth
potential.[4] The Travel & Tourism Competitiveness Report 2007 ranked
tourism in India 6th in terms of price competitiveness and 39th in terms of safety
and security.[5] Despite short- and medium-term setbacks, such as shortage of
hotel rooms,[6] tourism revenues are expected to surge by 42% from 2007 to
2017

Role of Tourism Industry in India GDP


Role of Tourism Industry in India GDP has been quite alarming
since the past few decades. Tourism industry has contributed enormously in the
flourishing graph of India's economy by attracting a huge number of both
foreign and domestic tourists traveling for professional as well as holiday
purpose.

The tourism industry in India witnessed a stupendous growth in


2006. The growth in the inflows in India's tourism industry is calculated both in
terms of business and vacations. The number of foreign tourists arriving from all
over the world rose from 0.37 percent to 0.53 percent as has been stated by UN
World Tourism Organization (UNWTO) in the year 2006. This remarkable
growth in the graph of tourism industry in India popularized the entire South
Asia as one of the most spectacular tourist terminal. Indian tourism industry
contributes to around 5.9 percent of the country's GDP and it provides
employment to around 41.8 million of inhabitants.

Some of the most significant features of India's tourism industry or the Role
of Tourism Industry in India GDP have been listed below:

• The percentage of foreign tourists in India has increased by 12.4 percent


in one year, that is, from 2006 to 2007. In 2006, Indian tourist industry
witnessed a growth of 14.3 percent, which reached around 3.89 million in
2007

• The foreign tourists arrival led to a robust growth in the foreign exchange
earnings that increased from USD 5.03 billion during January-October
2006 to USD 6.32 billion during January-October 2007, which is
apparently a 25.6 percent rise.

• Deeming the growing rate of the tourists arrival in the country, the Indian
tourism industry designed a wide spectrum of holiday packages and
cheaper airfares to attract more tourists.

• Nonetheless, the outgoing graph of tourism industry in India is in no way


lagging behind from the inbound one. People traveling from India to
abroad or states within India have increased by 25 percent.

• The United Nations World Tourism Organization (UNWTO) has


estimated the outgoing tourists to reach around 50 million by the year
2020.

• According to the European Travel Commission, the average expenditure


per trip of Indian tourists traveling abroad has increased from USD 611 in
2000 to USD 822 in 2006

• The booming success of Indian tourism industry has led to a drastic


change in the hospitality department as well. The increase in the ratio of
tourists resulted in the increase of room rates and also setting up of a wide
range of hotels and other residing areas.
• A number of international hotels such as the Hilton, Accor, Marriott
International, Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI)
and Inter Continental Hotels groups have professed about making some
large-scale investments to append 65,000 additional rooms to suffice the
needs

• India is most likely to set up forty hotels of global brands by 2011. The
hospitality segment in India is assumed to reach USD 11.41 billion in the
coming two years

Following are the few benefits ensured by the tourism industry in India GDP
in order to boost up the GDP of India:

• The Indian tourism industry offers online booking system, one of the basic
proofs of technological advancement in this sector. These online bookings
are applicable for booking the air tickets via Internet by logging on to the
website and also booking the hotel room of the place to be visited

• The online tourism industry has accounted for a turn over of USD 800
million which is apparently 14 percent of the entire travel and tourism
industry
• The Role of Tourism Industry in India GDP also features medical tourism
that includes traditional therapies like yoga, meditation, ayurveda,
allopathy and other conventional systems of medicines is currently
estimated at USD 333 million and is most likely to reach USD 2.2 billion
by the year 2012.

Tourism Industry in India

Tourism industry in India is on a great boom at the moment. India has


tremendous potential to become a major global tourist destination and Indian
tourism industry is exploiting this potential to the hilt. Travel and tourism
industry is the second highest foreign exchange earner for India, and the
government has given travel & tourism organizations export house status.

The buoyancy in the Indian tourism industry can be attributed to


several factors. Firstly, the tremendous growth of Indian economy has resulted in
more disposable income in the hands of middle class, thereby prompting
increasingly large number of people to spend money on vacations abroad or at
home. Secondly, India is a booming IT hub and more and more people are
coming to India on business trips. Thirdly, aggressive advertising campaign
"Incredible India" by Tourism Ministry has played a major role in changing the
image of India from that of the land of snake charmers to a hot and happening
place and has sparked renewed interest among foreign travelers.

Travel & tourism industry's contribution to Indian industry is immense.


Tourism is one of the main foreign exchange earners and contributes to the
economy indirectly through its linkages with other sectors like horticulture,
agriculture, poultry, handicrafts and construction. Tourism industry also
provides employment to millions of people in India both directly and indirectly
through its linkage with other sectors of the economy. According to an estimate
total direct employment in the tourism sector is around 20 million.

Travel & tourism industry in India is marked by considerable government


presence. Each state has a tourism corporation, which runs a chain of hotels/ rest
houses and operates package tours, while the central government runs the India
Tourism Development Corporation.

In the year 2002, the Government of India announced a New Tourism Policy to
give boost to the tourism sector. The policy is built around the 7-S Mantra of
Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa
(security), Sahyog (cooperation), Sanrachnaa (infrastructure) and Safaai
(cleanliness).

Some of the salient features of the Tourism Policy are:

• The policy proposes the inclusion of tourism in the concurrent list of the
Constitution to enable both the central and state governments to
participate in the development of the sector.

• No approval required for foreign equity of up to 51 per cent in tourism


projects. NRI investment up to 100% allowed.
• Automatic approval for Technology agreements in the hotel industry,
subject to the fulfilment of certain specified parameters.

• Concession rates on customs duty of 25% for goods that are required for
initial setting up, or for substantial expansion of hotels.

• 50% of profits derived by hotels, travel agents and tour operators in


foreign exchange are exempt from income tax. The remaining profits are
also exempt if reinvested in a tourism related project.

Apart from this, government has taken several other measures for the promotion
of tourism. A multi-pronged approach has been adopted, which includes new
mechanism for speedy implementation of tourism projects, development of
integrated tourism circuits and rural destinations, special capacity building in the
unorganized hospitality sector and new marketing strategy.

The outlook for travel industry in India looks extremely bright. India
as a tourism destination is the toast of the world at the moment. Conde Nast
ranked India amongst the top 10 tourist destinations. JBIC ranked her as the fifth
most attractive investment destination. Besides, India is probably the only
country that offers various categories of tourism. These include history tourism,
adventure tourism, medical tourism (ayurveda and other forms of Indian
medications), eco tourism, cultural tourism, rural tourism, religious/pilgrimage
tourism, spiritual tourism, and beach tourism etc.
What are the economic importances of tourism industry in south
Asia?

The Asia and Pacific region will be the focus of the worldwide tourism industry
in the new millennium. Over the last decade, tourist arrivals and receipts rose
faster than any other region in the world, almost twice the rates of industrialized
countries. Between 1980 and 1995, tourist arrivals and receipts in the Asia
Pacific region rose at an average annual rate of 10% and 15% respectively,
higher than any region in the world (World Tourism Organization 1996a).
Statistics from the World Tourism Organization (WTO) for 1996 show that
tourist arrivals and receipts accounted for a 15.2% and 19.4% share of the
world's total respectively, a significant increase from 1985 as shown in Tables I
and 2 (WTO 1997a). The Asia Pacific region has been gaining market share at
the expense of the Americas and European regions, which saw a decline in their
respective shares during the same period. The WTO 1996b) projects that by the
year 2010, the region will surpass the Americas to become the world's number
two tourism region, with 229 million arrivals. It is an indication that the growth
of tourism in the Asia Pacific region in the next decade will be nothing short of
spectacular.

Mass travel, which first began in the 1950s when millions of


Americans and Europeans traveled the world, has blossomed in Asia. The region
is now regarded as a major generator and receiver of tourism. A wealthy new
middle class of Asians are taking to the skies and joining their European and
American counterparts on their pleasure, business, and adventure trips around
the globe. The rapid growth of the tourism industry has been attributed to a
number of factors including among others, strong economic growth, increase in
disposable income and leisure time, easing of travel restrictions, successful
tourist promotion, and a recognition by the host governments that tourism is a
powerful engine of growth and a generator of foreign exchange earnings.

It is the purpose of this paper to provide a basic discussion of the


economic importance of tourism and review the major trends that shaped the
growth and development of the tourism industry in the Asia Pacific region. A
comparison of the tourism industry performance will also be made between
selected Asia Pacific countries, and with other regions of the world, to highlight
the trends and changes. The definition of the Asia Pacific region in this paper
corresponds to the definition used by the WTO which includes North-East Asia,
South-East Asia, and Oceania.

Economic Importance of Tourism in Asia Pacific

Tourism is one of the most important sectors in the economies of


Asia Pacific countries. Currently, tourism is the most important sector and major
source of foreign exchange earnings in Thailand, Australia, and New Zealand. It
is ranked second in Hong Kong, Malaysia and the Philippines, and ranked third
in Singapore and Indonesia. For example, in New Zealand, the tourism industry
employs more than 200,000 people, with projections of a 14% annual growth till
the year 2000 (Chan 1995). In Hong Kong, tourism employs 12% of the
workforce and contributes about 7% to the economy (Boxall 1996). The tourism
sector in Thailand supports over 1.5 million jobs and contributes 5% to the
economy (Asian Business 1996). Tourism is also gaining importance in China.
By the year 2000, China expects to receive 55 million visitors with foreign
exchange earnings of US$14 billion, which will contribute 5% to China's
economy, making tourism one of the most significant components of the national
economy (Beria 1996). In Singapore, the healthy overall balance of payments is
attributed to the huge surplus achieved by the tourism sector which contributes
about 10% to the economy (International Monetary Fund 1996a). Despite
Singapore's open economy, and its vulnerability to external shocks and import
leakages, tourism has made a significant contribution to output, employment,
and income.

Based on 1988 input-output tables, Khan et al. (1995) estimated


that tourism contributed 11.9% to Singapore's GDP (Gross Domestic Product) in
1992, while employment accounted for 13.4% of the labor force. The
employment effect of a million dollars in tourist expenditures would create 25
new jobs. The results ts showed that every dollar of tourist expenditure would
generate S$1.97 of output and S$1.05 in income. The income multiplier for
tourism was larger when compared to Hong Kong, Indonesia and Malaysia,
while the tourism output multiplier was greater relative to other sectors of the
Singapore economy.

Comparisons with previous studies (Schymyck 1983; Toh and Low


1990) showed an increase in the contribution of tourism over time, a strong
indication of the significance of tourism in the Singapore economy. The
estimated economic impact of tourism is also significant in South Korea.
According to Lee and Kwon (1995), the total impact of tourism receipts of
US$4.7 billion in 1993, generated US$11.7 of output, US$2.4 billion in income,
and created 350,000 full time jobs. The secondary impacts were also found to
have a considerable effect on the economy. The findings suggested that tourism
should be promoted as a strategic export industry.

It is no surprise that the key to the success of tourism in the Asia


Pacific region is a clear recognition by the host governments of the important
role of tourism in the economic development of the country. Tourism serves as
an important means to increase economic growth, raise the quality of life, create
employment, and improve the overall balance of payments by helping to offset
deficits in other sectors. Many Asia Pacific countries show a net surplus in their
tourism balance of payment account as shown in Table 3 (WTO 1997a; IMF
1997). Japan, Taiwan, and South Korea are major tourist generating countries in
the region and this is reflected by the deficits in their respective travel balance of
payments accounts. Mak and White (1992) attributed the travel account deficits
for these high income countries to a higher allocation of disposable income to
leisure travel. The relaxation of travel restrictions in Taiwan also had a
significant impact on its travel account, due to the large increase in outbound
travel. On the other hand, China, Thailand, and Singapore are major receivers of
tourists, enjoying a huge surplus. As a percentage of exports, tourism contributes
more than 13/n to the economies of Australia, New Zealand, and Thailand, again
reflecting its ranking as the top export. Its contribution to the GDP is
significantly greater in Singapore (10%) and Hong Kong (7%).

Almost all Asian nations are committing substantial manpower and


resources to attract more arrivals whose expenditures represent significant
contributions to national income and foreign exchange earnings. For example,
Singapore has unveiled a new tourism blueprint titled "Tourism 21" that is
expected to turn the nation into a world class tourism business center and the
tourism capital of the East. Plans call for increasing arrivals and receipts by
6.4% and 6.6% annually to 10 million and US$11.4 billion, respectively, by the
year 2000 (Boey 1996). Even Indonesia and Malaysia have raised their
commitments towards developing the tourism sector. Indonesia plans to make
tourism the nation's number one foreign exchange earner by the year 2004, when
arrivals will hit 11 million and receipts reach US$15 billion from current levels
of 4.3 million and US$5.4 billion, respectively (Travel Trade Gazelle 1997). In
the current Seventh Malaysia Plan, which ends in the year 2000, a number of
strategies were formulated to turn tourism into a top revenue earner for the
country. Millions of dollars will be allocated for tourism infrastructure in an
effort to increase arrivals and receipts to 12.5 million and US$6.3 billion,
respectively, by the end of this decade (Pacific Area Travel Association News
1996). With increasing competition for the tourist dollar, the national tourism
organizations of New Zealand, Thailand, Australia and Hong Kong, among
others, have also allocated an increase in tourism funding to tap the emerging
tourism markets that promise new income and employment opportunities.

Tourism Growth Factors

A number of factors are responsible for the rapid growth and


development of the tourism industry in the Asia Pacific region. These include
the strong economic growth , increase in income, breakdown of political
barriers, easing of travel restrictions, liberalization of air transport, and focused
marketing campaigns. These factors are expected to accelerate the growth of
tourism over the next decade.

Economic Growth

The rapid growth of the tourism industry is a reflection of the


region's booming and diversified economies. Economic growth has ranged
between an average of 6% to 9% in the last decade, in contrast to 3% to 4%
growth achieved by the rest of the world. Only the industrialized countries of
Australia, Japan, and New Zealand show a lower rate of growth than the rest of
the region. China, which has achieved double-digit growth over the last 5 years,
is poised to become one of the world's largest economies and surpass Japan in
the next decade. The region is expected to maintain its growth at a rate between
6% to 8% over the next decade (IMF 1996b).

Strong economic growth in Asia is attributed to a focus on


market reforms, export oriented industries, stable currencies, diversification of
the economy, and massive injection of foreign capital. Billions of dollars are
being poured into the tourism infrastructure to accommodate a burgeoning Asian
tourism industry. This has intensified trade, investment, and travel within the
region and with the rest of the world. Asian governments have also sought to
avoid extremes of inflation and unemployment, and are keeping budget deficits
small or running surpluses.

OBJECTIVE OF THE STUDY


• To promote and improve the standard and quality of tourist movement
in India.
• To reward and recognise, persons and organisations working in the
field of tourism.
• To provide medical insurance and other welfare schemes to tourism
related persons.
• To collaborate with tourism related industries like hotels for mutual
benefit.
• To establish a printing and publishing house or otherwise bring out
periodicals, magazines and books.
• To engage in charitable and social service activities of every kind to
help the poor, needy, aged, ill, backward and weaker sections of the
general public without discrimination of religion, caste, creed or sex.
• To promote healthy relationship among individuals who are actively
engaged in tourism related business through useful interaction,
organising regular meetings and cultural and social activities.
• To set up educational institutions and other institutions which create an
environment for offering various courses in tourism and get
affiliation/approval from University/Universities or other institutions
for conducting such courses.

ARTICLE ANALYSIS

Laszlo Horvath, founder of ActiveMedia, a global online search,


advertising and media agency and a digital marketing authority, and former
strategic consultant to American Online (AOL) will next month deliver a
workshop on search engine maximisation to ADTA's stakeholders, partners and
marketing professionals within the Travel and Tourism Agencies Council
(ATTAC).

Horvath, a much sought-after international speaker on online marketing,


branding, internet strategy and advertising, will guide Abu Dhabi's tourism
professionals on ways to increase and upgrade their knowledge of search engines
as product search and visibility tools on the information super highway.

The Hungarian-born Harvard Business School graduate and founder of


CEO Clubs International, who uses his award-winning company to place his
clients on top of search engines' results, says increasingly tourists are now
relying more on search engines to find and buy their travel products.

"The touch point for new customers is not a company's website: it is the
result pages of the search engines," said Horvath. "I hope to show Abu Dhabi's
tourism professionals how to improve their digital footprint and increase their
search engine optimisation. "It is not enough to have a website on the internet, it
also has to be visible."

Horvath added that many businesses are not yet aware of the importance
of search engines, their benefits and ways of maximising their business digitally.

"Companies should use search engines to drive web traffic to their


website, increase sales locally and internationally to improve revenues, as well
as learn to control and protect their digital footprint and reputation on 'alien
territory'," he said. "In essence we will focus on turning websites from cost
centre to profit generators by increasing visibility, sales and ultimate profit."

Horvath's workshop, part of a Business Breakfast Briefing programme


launched by ADTA's Professional Development Team, will be held on May 10.

"This course is quite a coup for ADTA and the industry. To learn from a
speaker of Laszlo's calibre is an opportunity the industry's marketing, sales and
public relations professionals would be remiss to forego. We are pushing the
boundaries with our breakfast sessions touching on issues which not only
improve the industry's service offering but its ability to effectively communicate
with, and sell to, the end-user. These are briefings with a distinct business ROI,"
said Paul Ram Prakash, ADTA's Industry Professional Development Manager.

BY ETN STAFF WRITER | APR 26, 2010

The world’s favourite website for men, www.AskMen.com, recently


released its list of "Top 29 Cities for Men 2010," in which Cape Town was voted
sixth, beating the likes of “party capitals” Buenos Aires, San Francisco, and
Chicago.

Each year Askmen.com profiles the best cities worldwide for men
to live, work, and play in. Their formula takes into consideration the weather,
outdoor activities on offer, the amount of professional opportunities, and the cost
of living, nightlife, and dating.

Cape Town Tourism CEO Mariette du-Toit Helmbold said that


Cape Town has been winning many top accolades of late, but what is more
impressive is the consistency with which the city wins: “Cape Town is
continuing to make an impact internationally. It makes me incredibly proud that
the Mother City is consistently named one of the top ten cities in the world. For
a small city, on the very tip of the African continent, that’s a huge achievement!”

BY ETN STAFF WRITER | APR 22, 2010

In an initiative to better promote travel to the Seychelles


archipelago, the four-and-a-half-hour flight to the holiday island for Middle East
travelers, just got more enticing. Emirates Holidays, the tour-operating arm of
Emirates Airline, has launched special packages to the Seychelles. This
promotion, which began this month in April and will last up to the end of July, is
offering up to a 50 percent discount with selected resorts.

The special packages target markets with high potential such as


United Arab Emirates, Bahrain, Qatar, Oman, Kuwait, Saudi Arabia, Lebanon,
Jordan, Greece, and Turkey. The local resorts participating in this operation are
Constance Ephelia Resort of Seychelles, Le Meridien Fisherman’s Cove, Hilton
Northholme Resort & Spa, Four Seasons Resort Seychelles, and Banyan Tree
Seychelles. Omar Ramtoola, Emirates’ manager for the Seychelles and the
Indian Ocean Islands, stated: “This year, the airline stepped up its frequencies to
the island, providing more flexibility and convenience to holiday-makers. We
also announced that we would enhance our efforts to promote the island within
our network. This is exactly what we are doing through this promotion.”

John Felix, senior vice president of Emirates Holidays, stated:


“The archipelago is a fantastic tourist product. We believe that we need to
explore new markets, and this explains why we have chosen the above countries.
The Emirates Holidays team will engage in an important marketing effort to
push the special packages. We are very confident that this initiative will bring
results.”

Alain St. Ange, the Seychelles director of tourism marketing said


that the Seychelles was supportive of the effort being launched by Emirates. "We
are but four-and-a-half-hours away from the Middle East, and we remain the
idylic neighbor for Middle East travelers. The new drive by Emirates now opens
new possibilities for Seychelles," said Alain St. Ange.

From the start of its operations to Seychelles in January 2005,


Emirates has promoted the island destination throughout its network. Every year,
Emirates Holidays’ brochure – A World of Choice – dedicates a prominent part
to the destination.

Emirates Holidays is the largest wholesale tour operator in the


Gulf and the Middle East. It offers flexible, affordable, and quality holidays to
leisure destinations within Asia, Australasia, Africa, the Indian Ocean, the
Middle East, Europe, and North America.
Y ETN STAFF WRITER | APR 14, 2010

UNWTO and the government of the principality of Andorra have


agreed to organize a leading global tourism forum during the first quarter of
2011.

The announcement was made jointly by UNWTO secretary-general,


Taleb Rifai, and the minister of economy and finance of Andorra, Pere López,
following the meeting of the board of trustees of the UNWTO Themis
Foundation held on April 12 in Andorra la Vella.

This event, to be held in close collaboration with other key


international partners and stakeholders, aims to bring together high-level
representatives of the tourism public and private sectors and other global leaders
so as to provide the industry with strategic insights and guidance into the
challenges lying ahead.

The forum also constitutes a milestone in the growing cooperation


between UNWTO and the government of Andorra. UNWTO and Andorra have a
close institutional relation. The UNWTO Themis Foundation, sponsored by the
government of Andorra and with its headquarters in Andorra la Vella, is the
operational arm of UNWTO for implementing its program of work in the field of
education, capacity building, training, strategic research, and networking.

Further joint programs include: the creation of a Tourism


Observatory in Andorra; the development of a Mountain and Snow Tourism
Knowledge Centre; the development of a tourism and training program at the
University of Andorra; and other consolidated activities such as the practicum
internship program for UNWTO member states officials, as well as other
specialized training courses.

Wednesday, August 16, 2006

Indian Tourism industry is one of the most important export


industries of the country. Although the international tourist inflow is relatively
low, India has found tourism emerging as an important sector of its economy.

Tourism yields substantial foreign exchange for India. It is turning into


a volume game where a large number of participants are contributing to the
revenue of the industry. Segments such as hotels, tour operators, airlines,
shipping etc., are significant contributors to this revenue.

With lot of imagination and ideas the Indian tourism sector is


gathering momentum and is set to have not only large numbers of foreign
tourists but also make a big share in the country’s Gross Domestic Product
( GDP ). Recent statistics have revealed that during the first quarter of 2006, the
performance of the tourism industry has been very encouraging which has
registered an 11% increase in foreign tourist arrivals.

RNCOS’ recent market research report, “Indian Tourism Industry


Outlook ( 2006 )” draws a colorful picture about the future of Indian tourism as
its share of employment is expected to account 10%, including self-employment.

According to the market researchers, in 2006, the total in-bound


tourists were 1.28Mn while the same was 1.14Mn in 2005. The resulting foreign
exchange earnings were as high as 12% of an amount of $1,780Mn.
Besides giving statistical details the report, “Indian Tourism Industry
Outlook ( 2006 )” discusses about the significant role that the government has
for the growth of the Indian Tourism industry. It also tells what key factors play
in pushing this industry.

The market research report has a separate section on opportunities,


major challenges and emerging trends and changes that face the tourism
industry. The report also gives an in-depth analysis of the present situation and
future prospects of the Indian tourism industry.

FINDING AND CONCLUSION


Tourism in India has received a major boost in the past decade since
the Indian Government realized the great potential of tourism of India during
vacations. Tourism of India during vacations has grown by leaps and bounds
with a great influx of tourists from throughout the world who have been
irresistibly attractive to the travelers.

India has the right tourism potential and attractions to captivate all
types of tourists whether it is adventurous tour, cultural exploration, pilgrimages,
visit to the beautiful beaches or to the scenic mountain resorts, Tourism of India
has it all for you.

Travel through Indian states and cities brings to light, the cultural and
the geographical richness of India. We provide you a glimpse to the richness of
tourism in India with information on all the major tourist destinations of India
and tourism services of India that will take care of all your problems while you
are in India.
REFRENCES

 http://www.qualityresearch.org.uk/docs/samples/Tourism_Industry_Impor
tance_and_Challenges.php

 http://www.123helpme.com/view.asp?id=41101

 http://answers.yahoo.com/question/index?qid=20080603204829AA7uJhl

 http://business.mapsofindia.com/india-gdp/industries/tourism.html

 http://www.iloveindia.com/economy-of-india/tourism-industry.html

 http://www.ameinfo.com/228926.html

 http://www.eturbonews.com/15755/cape-town-voted-sixth-top-city-men-
2010

 http://www.eturbonews.com/15703/middle-east-becomes-more-
accessible-indian-ocean-islands-seychel

 http://www.traveldailynews.com/pages/show_page/14797-Tourism:-The-
most-important-export-industry-of-India

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