FACTS, FIGURES & TRENDS 2017

01. 2017: DIGITAL PERFORMANCE ( 2016)

+107,49%

+75,28%

+25,35%
WEBSITES

+25,74%
UNIQUE USERS

02. /

4.492 9.213 496 1.317 592 1.046

+105,10% +165,52% +76,69%

DESKTOP TABLETS
2016 2017 2016 2017 2016 2017

03. ONLINE /

110,09%
74,62%
53,61%

DESKTOP KINHTA TABLETS

04. (TOP 10)

163,64%

160,18%

159,58%

97,80%

84,80%

. 82,31%

62,93%

10
53,56%

39,69%

35,84%

TOP
5
05. TOP 5 /

1 .

4 . .

5 .

06. 2017 ONLINE OFFLINE

72,87 27,13 73,00 27,00 75,00 25,00 34,50 65,50

07. (ADR) 2016 2017

+14,59% +9,38% +19,60% +21,20%

256,88
224,18

161,87
158,29
144,72 133,56
128,62
107,55

08. (%) 2016 2017

+22,23% +7,13% +5,80% +31,03%

75,78% 67,71%
64,00%
62,00%
53,72%
49,28%
46,00%
41,00%

09. (ALS) 2016 2017

3,02

3,18

3,75

3,97

2,47

2,60

3,97

4,40

(Google nalytics, WebHotelier, OTAs xtranets, PMS

) 260 , .

8 2017
2016.

trend#1:

trends
,
.

trend#2: ,
, 24,12%.

trend#3: H - / online
,
.

trend#4: , . ,
.