ee TD Hakawa Fone y Interim Dr ASSIGNMENT INSTRUCTIONS InterimiFinal and Intake: Interim/September 2017 intake Assessment code: o12 ‘Academic Year: 2017s, Semester: 1 ‘Module Tite: Principles and Practice of Marketing ‘Module Code: MoD003507 Level: 5 Module Leader: Neil Jones 50% 3000 words ‘This assignment must be received by ne later than = Friday 10" November Leaning Outcomes 1+ 4 WRITING YOUR ASSIGNMENT: ‘+ This assignment must be completed individual, ‘+ The Harvard Referencing System must be used ‘Your work must indicate the number of wards you have used. Do not exceed the ‘maximum number of words specified above; all assignments which do so will be Penalised. The penalty willbe the deduction of marks at the Markers judgement. *+ Assignment submissions are to be made anonymously. Do not write your name ‘anywhere on your work. Write your student ID number at the top of every page. ‘+ Where the assignment comprises more than one task, all tasks must be submitted in a single document. + You must number all pages. SUBMITTING YOUR ASSIGNMENT: + You must submit your assignment using Turnitin software and obtain a receipt. Work cannot be uploaded on Turnitin after the stated date and time, and wil receive a mark of 0% unless an extension has been approved in advance of the deadline ‘+ Requests for short-term extensions will only be considered in the case of ilness for other cause considered valid by the Student Adviser (studentadvice@ca anglia. 2c. uk) ‘These must normally be recelved and agreed by the Student Adviser in writing at least TWENTY-FOUR (24) hours prior tothe deadline. Please refer to the Academic Regulations or your Student Handbook for full dotaile Ass Jnment question(s)‘As a Marketing consultant for A Business Consultants Lid, you are required to prepare a 3,000 word report to the Marketing Director of an organisation of your knowledge covering the following questons. You are also required to prepare a 500 word background report describing the current marketing strategy of your organisation. Although this background information wil not contribute towards your final grade, it wil provide the research on ‘hich o build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION Interim Coursework. Question 1. Evaluate the success of the marketing tactics used by your chosen organisation to close its marketing planning gap. This should cover the last 5 years ‘of marketing activity (Outline recommendations for @ strategy to close the marketing planning gap over the next 5 years should be considered. 50 marks Question 2, Analyse your chosen organisation's current digital marketing strategy. ‘Your answer should include reference to the organisation's website and the 5Ss strategy. This should include ecreens shots. ‘Consideration should also be made of other digital marketing techniques used by the organisation. 60 marks NB- at level 5 students should include a minimum of 8 references. This should include the core text book, other text books, journaisfaticles, information from your ‘chosen organisation Assessment Criteria“The topics that should be addressed in this coursework are- “The theory of marketing planning gaps Research of your organisation's marketing tactics over the last five years Evaluation ofthe success of those tactics. Recommendations for future marketing tactics, ( minimum 4- justified) Production of detailed analysis of company website ‘Supporting screenshots, '5Ss applied to your organisation's digital marketing plan. Range of additonal digital marketing techniques (minimum 3) Marking guide Tasks 1103 30-30% > The overall message is hard fo follow or may lack focus. ‘+The point ofthe exercise has been missed ‘+ Ideas are not developed beyond basic restatements. ‘+The works lacking in organisation at any level ‘+ Use of source materials is extremely limited or extremely excessive use of direct quotations Little or no understanding of Harvard referencing ‘+ Grammar and vocabulary errors make comprehension extremely dificult, FOo% The overall message is poorly developed or may deviate signiieantly ‘Ideas are poorly developed wit tle analysis ‘+The organisation of paragraphs or sections does not help the reader's understanding Use of source materials is limited or excessive use of direct quotations + Poor understanding of Harvard referencing; inconsistencies and errors Grammar and vocabulary erors cause strain to the reader 058% ‘+The overall message can be followed but isnot alvays clear or fluent ‘+ Ideas begin to develop but lack erica! insight ‘+The work is organised to a basic structure but may lack cohesiona ‘Adequate use of source material ‘Adequate use of Harvard referencing ‘Grammar and vocabulary ertors exist but do not cause strain ‘A technical and academic vocabulary can be seen emerging “The overall message is clear Ideas begin to develop and citical analysis is applied ‘The work is well structured, which aids the reader's ‘comprehension ‘Good use of source material and souroe analysis Accurate use of Harvard referencing 'No notable grammar errors, low frequency vocabulary used effectively ‘Atechnical and academic vocabulary is demonstrated Tome The overall message proliferates throughout and is clearly ‘dentiiable Ideas are adeptly developed and argued The structure ofthe work helps to deliver the overall point being made Excellent use of numerous sources, which are analysed Flawless use of Harvard referencing No grammar or punctuation errors ‘Abroad technical and academic vocabulary is used to provide high levels of detail and accuracy