Case: Manny’s Manufacturing Inspired by A.T. Kearney, Round 2Question 1 — Market Sizing/ Revenue Analysis No lnfrmatior ste be given up tent. Simply axe Percentage ofthe poovaton demandin he aod en) san_|| Mow the candice woud de morkt shore onaysis “Tota eople demandingthe product 200M * 30%) 30000,00 ‘of products demanded person on average igen) 2» “Total Market Sie (fous) 20°30) £0,000000 Price per product ven s0s0 “Total Market Sie (8 (5050*€00N) $ —300,00,000 = Marke Popelatin = US 300 th population demanding the product 10% Manns Market Share (oven) * Manny's Products Geman (SK COM units) se.000.000 || ©Question 2 — Cost Structure Costar WA. Plant Fed cont Varin one aw Materia ($010 per seeder) “Teasportation $005 per produ) there Raw Mteral Cot for SA. ore $0.05 per prod = Trsportaton Cos for SA. are $0.20 per produ = Other Vor SA. re $4 aw Marea 8.05 per peo) = Manny's capac in NA. SO ‘Teaspotaton $0.20 per product) 2.000. || ~ Mons easacy in SIs 200