CHAPTER 2

Mission
SWAGER offer and serve each and every customer the best exquisite tasting
experience of our product. We want to be the customers favorite burger to eat.

Our main focus is to satisfy our customers hunger as they become healthier at
the same time. We aim our Sweet Watermelon Burger:
-To be nationally recognize
-To serve food that is surely healthy
-To solve your famished appetite.
-To be great tasting

We are not doing you a favor by serving you you are doing us a favor by giving us the
opportunity to do so.

Vision
SWAGER visions to be the best sandwich burger in our country in the next
succeeding years . We will provide excellence as we will be admired nationwide. Our menu is
inspired by the flavours and natural healthiness of a mediterranean cooking.

Objectives

To make a name in the fast food industry as one the top

To satisfy customers preferences
To make SWAGER the first thing in mind when they think of a burger
To expand the SWAGER outlet within 2 years of business
To gain at least 25% income within 1 year of business, and larger as years passed
Target Market

The market consists of both students and workers of various age and gender around
Manila. Teenagers mostly female between 16-21 years of age mostly coming from different
colleges and universities around the mendiola consortium make up the largest segment of our
target market. There are about ________ students in a college or university. If just about 15% of
those will buy SWAGER twice a month that segment alone will sell ________ burgers.

roughly ilan estudyante sa isang

college ?
ETO PA KULANG

4. Positioning (uniqueness) meron na tayo nito eto

yung pinagbotohan natin dati eco friendly chuchu :bd
5. Pricing Strategy
6. Place Strategy
7. Advertising and Promotion Strategies

slr dami pa anu ba maigagawa ko?

5. 6. 7. bukas nlng siguro.

MATUTULOG NA KO
goodnight po
goodnight.