Seminar on Ethics

Questions

1. Ethical issues are becoming more important and as such highly

committed consumers may be less willing to forgive companies for
poor and unethical behaviour. Discuss this statement with suitable
examples of companies behaving unethically.

2. International marketers are responsible for creating a balanced

exchange between the company and the consumer, where parties
attempt to proportionally maximise their reward and minimise their
cost hopefully resulting in satisfaction. Examine this statement and
explain the difficulties an ethical company will face in achieving such
balanced exchange.

3. What damage will a company suffer if consumers perceive its

operations as unethical?