https://centres.insead.edu/blue-ocean-strategy/institute/chan-kim.

cfm

https://centres.insead.edu/blue-ocean-strategy/institute/renee-mauborgne.cfm

link:

https://www.blueoceanstrategy.com/about-the-authors/

https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/

https://hbr.org/2014/05/blue-ocean-leadership

http://onlinelibrary.wiley.com/doi/10.1002/(SICI)1097-0266(199804)19:4%3C323::AID-
SMJ976%3E3.0.CO;2-
F/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=www.go
ogle.com&purchase_site_license=LICENSE_EXPIRED

https://hbr.org/2015/03/red-ocean-traps

http://www.emeraldinsight.com/doi/full/10.1108/00070701211202421

http://www.emeraldinsight.com/doi/full/10.1108/apjba.2009.41501baa.001

http://www.emeraldinsight.com/doi/full/10.1108/SL-07-2015-0059

http://www.emeraldinsight.com/doi/full/10.1108/sd.2012.05628iaa.005

https://hbr.org/video/5278216527001/the-explainer-blue-ocean-strategy (video)

http://guides.wsj.com/management/strategy/what-is-blue-ocean-strategy/

https://www.jcsu.edu/about/blue-ocean-strategy/blue-ocean-strategy-at-jcsu2/about-the-authors/w.-
chan-kim

https://www.jcsu.edu/about/blue-ocean-strategy/blue-ocean-strategy-at-jcsu2/about-the-
authors/renee-mauborgne

BM:

http://untuqsemua.blogspot.my/2011/10/strategi-lautan-biru-siapa-faham.html

CTOH DI MSIA:

https://www.blueoceanstrategy.com/blog/national-blue-ocean-strategy/