Balanced Scorecard BSC

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 INTRODUCTON

What is a Balanced Scorecards ?

The Balanced Scorecard (BSC) is a strategic performance
management framework that allows organisations to manage and
measure the delivery of their strategy.

The concept was initially introduced by Robert Kaplan and David

Norton in a Harvard Business Review Article in 1992 and has since
then been voted one of the most influential business ideas of the
past 75 years.
http://www.ap-institute.com/Balanced%20Scorecard.html


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 How is the Idea of BSC?

The concept of the BSC is very simple, Kaplan and Norton identified four generic
perspectives that cover the main strategic focus areas of a company.

1- The Financial Perspective: covers the financial objectives of an

organization and allows managers to track financial success.
2- The Customer Perspective: covers the customer objectives such as
customer satisfaction and service attributes.

3- The Internal Perspective: covers internal operational goals and outlines the
key processes necessary to deliver the customer objectives.
4- The Learning and Growth Perspective, covers human capital,
organizational capital and information capital including skills, training,
organizational culture, leadership, systems and databases.

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The main four perspectives of BSC

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Alignment is making sure everyone within the

organization is focused on realizing the over all
Strategy

A non -aligned Aligned

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 The BSC is making Strategy a Core Competence

Finance

Core
Competence

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 Leeds University Vision
By 2015 our distinctive ability to integrate world-class research,
scholarship and education will have secured us a place among the top
50 universities in the world.
Our vision is supported by a clearly defined purpose.
As a research-intensive international university with a strong, enduring
reputation we strive to:
create, advance and disseminate knowledge
develop outstanding graduates and scholars
make a major impact upon global society.

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 Values

Academic excellence: knowledge, academic freedom, critical independence,

creativity, innovation, world-class performance.
Community: public service and citizenship; collegiality, teamwork and mutual
respect.
Integrity: openness, transparency and honesty
Inclusiveness: diversity, equal opportunity and access
Professionalism: provision of effective and efficient customer-focused
services in all aspects of our work (internally and externally).

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 Objectives
Enhance our standing as an international university

Achieve an influential world-leading research profile

A sustainable, effective and efficient organisation

Financial sustainability
Valuing and developing all our staff
Inspire our students to develop their full potential
Increase our impact on a local to global scale

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