Oktoberfest Columbia

Ellen Young
Kurt Pierce
Brittany Buckner
Mandi Leszczyszyn
Shuai Xu
History & Background
October 12, 1810 - King Ludwig I married
Princess Therese of Saxe-Hildburghausen
Festival incorporated more cultural elements
over time
Many versions of Oktoberfest
Primarily a celebration of German/Bavarian
culture
Columbia Oktoberfest relatively new
Community Impacts
Donate money
Free admission
Use street parking around church
Strong use of volunteers
Tradition!
Participants
Vendors
K&W beverages - alcoholic beverages
Volunteers
Childrens face painting and games
Serving food
Cashier
Entertainment
Clean up crew
Everything but dishwasher and security
Church members
Nonchurch members
The Product
Offer authentic German culture
Beer
Music
Food
Share the gospel
Singing hymns
Location
 est
berf
bia Okto
The Market na l = Colum
ym
Bee r+H
Church Members
Families
Those interested in Oktoberfest and German
culture
Citizens of Columbia and surrounding areas
Promotion
Buonasera Media
Pandora
Billboards
Newspaper
The State
Free Times
Posters
Word of mouth
Lawn Signs
Marketing & Media
Logo
Mascot
Slogan
Planning
Starts within days of the festival
Goes on all year long
A team manage the different areas of the
festival
2 co-directors
Financial Planning
Free admissions
Proceeds
Paid staff and volunteers
Costs- Advertising, the paid staff, food
supplies,
Revenues- Games, Food, sponsorships,
and donations
Funds for the event.
Suggestions
Improve signage around festival
Tangible map on site
Clearer description of what event entails
Volunteers to clean off the tables
Bridge connection between traditional Oktoberfest and
church
Contingency Plan
Move festival inside church or other indoor venue
Order more tents
Put up siding for tents
Provide umbrellas with festival logo
References
Buonasera media services, LLC. Retrieved November 9, 2016, from
http://buonaseramedia.com/index.html
Incarnation Lutheran. Retrieved November 9, 2016, from
http://www.incarnationlutheran.com/
KW Beverages Columbia. Retrieved November 9, 2016, from
http://www.kwbeverage.com/columbia.html
Oktoberfest Columbia. Retrieved November 9, 2016, from
http://oktoberfestcolumbia.com/
Party Reflections Columbia. Retrieved November 9, 2016, from
http://partyreflections.com/columbia
Sawicki, Sara (Email, November 3, 2016)
https://en.wikipedia.org/wiki/Oktoberfest