2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior
SERVICE OPERATIONS MANAGEMENT
1. The Nature and Classification of Services: The Future of Services
2. Service Design and Operations Strategy, Service Quality: FIVE GAP MODEL, Kanos Model, Leveraging Value over Cost in Service Industry 3. Linking Service to the P & L, Testing and adopting a firms service model, Compensation and performance reporting systems, The role of operations in successful M & A