Proposal

#KUStartNOW
 About #KUStartNOW
c a m p a ig n a im e d to ra ise the
#KUStartNOW is a
o f stu d e n ts to w a rd s youth
participation
a ble s u ch a s inte rns hip,
opportunities avail
rship tra in ing , an d c ompetition.
leade
#KUStartNow? e re is a lo t o f fa c tors which
We understand that th e activities.
n o f s tu d e n ts in th o s
limits the participatio en the
th e g ap an d s tr e n g th
Thus, to close te, we
n c e o f K am p u s U p d a
stakeholders experie ia content
nd d e v e lo p th e m e d
would like to modify a o apply for
n ve rs io n o f th o se w h
to increase the co u s U pdate.
ie s th ro u g h K am p
such youth opportunit
BACKGROUND
In order to find out the challenges that college students are facing in activities such as;
internship, leadership training, and competition, we have conducted a survey to a group
of college students as its respondents.

43% of the respondents still have no idea how to gain information about it, and 23% feel
incompetent to apply to any companies. To overcome these problems, our group will
present a project named "KUStartNOW" which has company visit and workshop as the core
event. Company visit and workshop activity are conducted considering 42% of
respondents think it might help them in getting an intern or apply for competitions.

In addition, we would also like to equip them with knowledge and experience through
various channel from Kampus Update. Therefore, there would be a bigger impact,
especially for those who couldnt attend the company visit.
 Strategic Objective : Inspire college students from any backgrounds to
be confident to apply for positive non-academic activities.
OBJECTIVE
1. To position Kampus Update as a community that is not just a media partner, but a student
engagement platform as well.
2.Continuously create a company visit event to give a hands-on experience in how exciting
working inside it
3. Providing contents in Kampus Updates's social media platform with a focus of pushing the
target audience to increase the quantity and quality of joining positive activities.
OUTPUT
1. Kampus Update becomes the top of mind online community for Jabodetabek
college students to find opportunities related to positive activities
1. Kampus Updates's Instagram account gains an increase of 20% per semester
2. 60% of the participants are trying to join positive activities at least one per two
months afterwards.

OUTCOME
1.Awareness for the participants to join any competitions, internship opportunities and other
positive activities related to their interest, so that able to compete in the future career.
2. Building or maintaining a positive relationship between Kampus Update and stakeholders
 Attendance of participants from Kampus
1 Update internal team and community
partner added up to 15 people

Attendance of participants from outside

2 Kampus Update internal team added up to

KPI 20 people

3 Participation rate of competition and

internship increased by 80%

Increasing level of speakers that consist of 1

4 top management of the company and 1
inspiring student
 ACTIVITIES
Pre-event Event Post-event

Instagram posts: 1. Workshop including

1. Article competition
Quotes, infographic talkshow and sharing
session with a top
2. Follow up for the
Instagram story: management and an
participants if there are
#KUtips outstanding student
any competition or job
2. Live report in
vacancy from the
Optional: Kampus Updatess
company in the future
#KUblog Instagram
(newsletter by email)
#KUlive 3. Photo competition
Design for pre-event Testimony flow

material #KUtips in
Instagram story

KU Blog
(article)
Communication
Tool
Channel: Instagram

- #KUtips in instagram story to create an interactive communication with

Kampus Update's followers

- Teaser for the article in #KUblog in instagram post

- Testimony flow from a high achiever student that consists of:

1. Process of searching the competition
2. Registering process
3. Their struggle during the preparation and the D-day
4. Winning the competition
 FUTURE ACTIVITIES
Nutrifood
Djarum Beasiswa Leadership Award
Plus Young Leader
Astra 1st Indonesia
Sampoerna Unilever Future
Foundation Leaders
BCA Finance Programme

SCHOLARSHIP LEADERSHIP
Debate
competition
Paper Unilever
competition Gojek
Business plan Lazada
competition Nutrifood
Design LINE
Photography
COMPETITION INTERNSHIP
WORKING TIMELINE
 Local youth
1
Future Partner
communities

College
2 communities
Himpunan, BEM, UKM (CEDS, UIAC)

3 Company

4 Media

5 Influencer
 Benefit for Partner in the 1st
#KUStartNOW Event

1. Participant must follow companys social media and create account

2. Photo competition inside the company, tagging 5 friends of the
participants
3. Live report from Kampus Updates Snapgram
4. Coverage in Kampus Updates website and Instagram

In Return, wed ask your help to :

1. Give out merchandise for the participants

2. Provide voucher for the winner of the challenges
3. A speaker to lead the workshop from the top management level
4. Provide lunch or coffee break for the committee and participants
(40 persons approx.)
Debby Marietta
Head of
Project
Andrea Jane
Event &
Publication
M Nuh Firdaus
Logistic &
Finance
Kenny Hutomo
Partnership &
External

Resources